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It’s an easy thing to forget, but the web is exactly that; a massive, ever expanding web of pages tied together by links moving in and out of them. Inbound links from authoritative external sites are the Holy Grail, but the web is meant to be an altruistic entity, you are meant to give in order to receive. Here, my quest is to speak up for the cause of the not so sexy but oh so noble outbound link, before registering outbound.org…
Hi. I’m Graeme Benge, Digital Marketing Executive here at Koozai, and today I’m going to be talking to you about geo-rankings. In the past year or so it has become very clear that Google is looking to incorporate local elements into their search engine results to make the results better for specific searches. It’s quite hard being a search engine as you don’t always know what the searcher is particularly intending when they enter a search term.
As Linkdex roll out functionality to help answer their self-coined Geo-variance conundrum, I look at the importance Geo-rankings are likely to have for SEO work and make some recommendations on local SEO strategy in the UK.
A perpetual three way game of cat and mouse is being played between search engines, the virtuous white hatters and the evil gamers of the system with the user standing by oblivious. This post looks at the state of Google’s move towards personas or AuthorRank.
The travel sector has been one of the fiercest online marketing battle grounds for some time. You can either put your tin hat on and wait for the dust to settle (that’s not going to happen I hope you realise. Ever.) or you can take advantage of the opportunities the web has and flourish.
It’s strange to think that this time two weeks ago I was on a train to Brighton, having met two “Koozai” (it must be a collective noun for something) on the train after abandoning a career in travel only the night before for one in digital marketing…well why not?