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Graeme Benge

Graeme Benge

With five years background in Travel, Graeme has built up strong commercial experience alongside online and offline marketing skills working with a variety of Travel Agents and Cruise Specialists. A passionate advocate of SEO and Social Media, Graeme has a strong interest in ROI and analytics in order to deliver the best level of returns.

Blog Posts, Videos and More

  • Graeme Benge
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    I’m going to talk you through how to upgrade to Universal Analytics safely, using Google Tag Manager. Universal Analytics is the next step in website tracking that is going to move away from session based tracking to user based tracking, the end of this is to give a much richer insight into user behavior on your website.

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  • Graeme Benge
    Using Webmaster Tools Search Query Data For SEO Action

    Search QueriesA post from the (ever useful and bookmark-worthy) DejanSEO blog back in January drew to my attention a revamp of the search query data reported on in Google’s Webmaster Tools. Since then I’ve been looking at its functionality and how it can be put to use for SEO purposes, the results of which I’m going to share in this post.

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  • Graeme Benge
    13 Free Google Analytics Tools To Use Everyday

    Web Analytics And DataI was having one of my infrequent spates of (spring) cleaning, going through analytics accounts tidying up stray Views and updating IP exclusions as you do, when it occurred to me that I have amassed quite a library of resources that pretty regularly help my analysis.

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  • Graeme Benge
    Cross Domain Tracking For Multiple ccTLDs In Google Analytics

    bigstock-Internet-Web-Site-Search-Colla-9198098One of the most useful benefits of Google Analytics is the ability to track a user’s sessions across multiple domains by implementing the Cross Domain Tracking snippet customisation provided by GA.

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  • Graeme Benge
    How To Upgrade To Universal Analytics

    Time To UpgradeBack in 2012 Google announced an overhaul to its traditional analytics solution. With Universal Analytics, Google was moving from tracking page views to user sessions.  Our very own Gemma gave us the low down on how Universal Analytics was going to help us track users (anonymously) as opposed to visit sessions, so let’s now look at how the upgrade can be done.

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  • Graeme Benge
    Westminster eForum: The Evolving Online Advertising Ecosystem

    Westminster eForumI’m speaking today at the Westminster eForum, an event focused on “the regulatory challenges and commercial opportunities of digital marketing”. In this post you can find a summary of the key points discussed and my slides.

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  • Graeme Benge
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    Today we’re going to talk about how to survive Not Provided. So back in October 2011, Google announced that it was going to encrypt the searches of its users when they were logged into Google products. This meant the keyword-level data was not going to be passed back to Google Analytics.

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  • Graeme Benge
    How To Use Customer Modalities For Conversion Rate Optimisation

    Groups of PeopleThe move by Google to secure 100% of its users searches and thus remove keyword data entirely from Google Analytics caused headaches for the digital marketing world. The writing had been on the wall for some time though. But rather than join in the vitriol against Google for taking this crutch/drug away (unless you want to pay them for it), it’s been an ideal time for digital marketers to reassess what they measure and how they measure. Despite the outpouring of grief, there is still plenty of data left….

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  • Graeme Benge
    How To Make The Most Of The New Google Maps

    bigstock-Old-Map-And-Compass-Concepts-6133078Another month goes by with yet another change in Google-world, this time Google Maps has got the treatment.

    In this post I take a look at the overhaul. There is a lot to take advantage of and the upgrade is yet another push from Google to get businesses to create Google+ Local pages.

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  • Graeme Benge
    MeasureCamp 3 Round Up: “Transfer Knowledge”

    Measure CampMeasureCamp’s third unconference marks the success of both the concept and also the growing profile of analytics and on a broader level web measurement in the digital industry.

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  • Graeme Benge
    An Introduction To Attribution Modelling With Google Analytics

    Attribution ModellingYour site exists to serve a purpose and that will be to convert visitors in some form or another. With an in depth knowledge of your company’s user base and working knowledge of some very handy functionality within Google Analytics, you can get closer to the type of activity that resonates with your audience in order to do make them complete more key actions.

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