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I was having one of my infrequent spates of (spring) cleaning, going through analytics accounts tidying up stray Views and updating IP exclusions as you do, when it occurred to me that I have amassed quite a library of resources that pretty regularly help my analysis.
Back in 2012 Google announced an overhaul to its traditional analytics solution. With Universal Analytics, Google was moving from tracking page views to user sessions. Our very own Gemma gave us the low down on how Universal Analytics was going to help us track users (anonymously) as opposed to visit sessions, so let’s now look at how the upgrade can be done.
Today we’re going to talk about how to survive Not Provided. So back in October 2011, Google announced that it was going to encrypt the searches of its users when they were logged into Google products. This meant the keyword-level data was not going to be passed back to Google Analytics.
The move by Google to secure 100% of its users searches and thus remove keyword data entirely from Google Analytics caused headaches for the digital marketing world. The writing had been on the wall for some time though. But rather than join in the vitriol against Google for taking this crutch/drug away (unless you want to pay them for it), it’s been an ideal time for digital marketers to reassess what they measure and how they measure. Despite the outpouring of grief, there is still plenty of data left….
In this post I take a look at the overhaul. There is a lot to take advantage of and the upgrade is yet another push from Google to get businesses to create Google+ Local pages.
MeasureCamp’s third unconference marks the success of both the concept and also the growing profile of analytics and on a broader level web measurement in the digital industry.
Your site exists to serve a purpose and that will be to convert visitors in some form or another. With an in depth knowledge of your company’s user base and working knowledge of some very handy functionality within Google Analytics, you can get closer to the type of activity that resonates with your audience in order to do make them complete more key actions.
Today, SASCon let me get up on stage in Manchester and present my thoughts on how you can handle the loss of keyword data since Google brought in encrypted search. (not provided) data has since become an ever more prevalent feature of Google Analytics.