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In this post I suggest some best practices and also show some examples of About Us pages that hit the mark.
Hi, I’m Graeme Benge, and today I’m going to be talking to you about brand protection. Brand protection has become ever more important as we’re seeing so much more access to brands with the proliferation of online properties, such as social media and review sites. So it’s becoming ever more important for companies to have a hold over what is being said about your brand, your services, and your products.
Google AdWords sent out some major ripples across the digital marketing world with the announcement of enhanced campaigns. Today we’re going to look at some of the key talking points and also give some advice for businesses moving forward on how to take advantage of this.
Hello. I’m going to be talking to you about landing page optimisation. In 2012, conversion rate optimisation became one of the key digital marketing tactics. In 2013, I think it’s going to become even more important. One such element of that is landing page optimisation. Ultimately, these processes are going to make your website more enticing for people to actually sign up and buy stuff from you.
Wouldn’t it be nice to be told how long it will take to see your site sitting pretty at the top of a Google search for your money term…Or even how close you are to being top of the pops? Wouldn’t it be more humane for someone to actually tell you that despite the fact you know that your site is the bee’s knees, it is never going to happen, that www.xyz.com is going to cling on to number one despite your 10 page champion?
Has 2012 been a year of revolution or evolution? It’s tough to pick out any one event that has turned online marketing on its head, so I’m leaning toward evolution. Maybe you disagree, maybe Yelp publicly outing fake reviews was a tipping point, maybe the Google Penguin was akin to an algo-apocalypse…?
SEO and PPC are quite clearly a separate skill set when it comes to implementation. However the aims of both disciplines intersect ultimately: that of prompting a user to complete an action. Organic search is to some extent anarchic, so if you want to make a page rank for a targeted keyword, shouldn’t every page of your site also be a landing page?
I’m going to be talking to you today about the power of negative keyword thinking. Negative keywords now play an absolutely vital part of any AdWords campaign. Successfully incorporating negative keywords into your campaign is going to be able to deliver a much more efficient campaign and drive efficiencies across the board. This should take a lot of the KPIs that many marketing managers want to see.
It’s an easy thing to forget, but the web is exactly that; a massive, ever expanding web of pages tied together by links moving in and out of them. Inbound links from authoritative external sites are the Holy Grail, but the web is meant to be an altruistic entity, you are meant to give in order to receive. Here, my quest is to speak up for the cause of the not so sexy but oh so noble outbound link, before registering outbound.org…