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Graeme Benge
With five years background in Travel, Graeme has built up strong commercial experience alongside online and offline marketing skills working with a variety of Travel Agents and Cruise Specialists. A passionate advocate of SEO and Social Media, Graeme has a strong interest in ROI and analytics in order to deliver the best level of returns.
Blog Posts, Videos and More
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- SEO
- 5th Oct 2012
- 5 Comments
Outbound Linking: Your Part In The World Wide Web
It’s an easy thing to forget, but the web is exactly that; a massive, ever expanding web of pages tied together by links moving in and out of them. Inbound links from authoritative external sites are the Holy Grail, but the web is meant to be an altruistic entity, you are meant to give in order to receive. Here, my quest is to speak up for the cause of the not so sexy but oh so noble outbound link, before registering outbound.org… -
- SEO
- 26th Sep 2012
- Comment
Why Geo Rankings Are A Huge Opportunity In Search
Hi. I’m Graeme Benge, Digital Marketing Executive here at Koozai, and today I’m going to be talking to you about geo-rankings. In the past year or so it has become very clear that Google is looking to incorporate local elements into their search engine results to make the results better for specific searches. It’s quite hard being a search engine as you don’t always know what the searcher is particularly intending when they enter a search term.
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- Social Media
- 11th Sep 2012
- 2 Comments
4 Social Monitoring Tools To Help The Modern Day Plate Spinner
Plate spinning as a sport has not got the traction you would expect, which is surprising given the amount of it that goes on every day by millions of people the world over. In the age of web 2.0 (techy jargon for an internet that’s content is created by users in addition to webmasters), protecting your brand whilst staying up to date on industry developments, looking for the next golden relevant keyword AND being nice and charming to your audience in the name of engagement, is tricky. -
- SEO
- 13th Aug 2012
- 12 Comments
Location, Location, Location – Geo-Rankings And Local SEO Recommendations
As Linkdex roll out functionality to help answer their self-coined Geo-variance conundrum, I look at the importance Geo-rankings are likely to have for SEO work and make some recommendations on local SEO strategy in the UK. -
- SEO
- 5th Jul 2012
- 10 Comments
The Challenges Facing AuthorRank...Sell It To Us Google!
A perpetual three way game of cat and mouse is being played between search engines, the virtuous white hatters and the evil gamers of the system with the user standing by oblivious. This post looks at the state of Google’s move towards personas or AuthorRank. -
- SEO
- 14th Jun 2012
- 4 Comments
Online Marketing In The Travel Industry
The travel sector has been one of the fiercest online marketing battle grounds for some time. You can either put your tin hat on and wait for the dust to settle (that’s not going to happen I hope you realise. Ever.) or you can take advantage of the opportunities the web has and flourish.
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- SEO
- 25th May 2012
- 5 Comments
8 Penguin Friendly SEO Tactics
Google made serious efforts in April to allow the cream to rise to the top, so what have you done to change your site? -
- News
- 30th Apr 2012
- Comment
In Search Of Koozai - My First Week At Koozai
It’s strange to think that this time two weeks ago I was on a train to Brighton, having met two “Koozai” (it must be a collective noun for something) on the train after abandoning a career in travel only the night before for one in digital marketing…well why not?