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Graeme Benge

Graeme Benge

With five years background in Travel, Graeme has built up strong commercial experience alongside online and offline marketing skills working with a variety of Travel Agents and Cruise Specialists. A passionate advocate of SEO and Social Media, Graeme has a strong interest in ROI and analytics in order to deliver the best level of returns.

Blog Posts, Videos and More

  • Graeme Benge
    How To Use Customer Modalities For Conversion Rate Optimisation

    Groups of PeopleThe move by Google to secure 100% of its users searches and thus remove keyword data entirely from Google Analytics caused headaches for the digital marketing world. The writing had been on the wall for some time though. But rather than join in the vitriol against Google for taking this crutch/drug away (unless you want to pay them for it), it’s been an ideal time for digital marketers to reassess what they measure and how they measure. Despite the outpouring of grief, there is still plenty of data left….

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  • Graeme Benge
    How To Make The Most Of The New Google Maps

    bigstock-Old-Map-And-Compass-Concepts-6133078Another month goes by with yet another change in Google-world, this time Google Maps has got the treatment.

    In this post I take a look at the overhaul. There is a lot to take advantage of and the upgrade is yet another push from Google to get businesses to create Google+ Local pages.

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  • Graeme Benge
    MeasureCamp 3 Round Up: “Transfer Knowledge”

    Measure CampMeasureCamp’s third unconference marks the success of both the concept and also the growing profile of analytics and on a broader level web measurement in the digital industry.

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  • Graeme Benge
    An Introduction To Attribution Modelling With Google Analytics

    Attribution ModellingYour site exists to serve a purpose and that will be to convert visitors in some form or another. With an in depth knowledge of your company’s user base and working knowledge of some very handy functionality within Google Analytics, you can get closer to the type of activity that resonates with your audience in order to do make them complete more key actions.

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  • Graeme Benge
    How To Deal With (Not Provided) Data – With Freebies (#SAScon)

    SAScon PresentationToday, SASCon let me get up on stage in Manchester and present my thoughts on how you can handle the loss of keyword data since Google brought in encrypted search. (not provided) data has since become an ever more prevalent feature of Google Analytics.

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  • Graeme Benge
    The Cambridge Satchel Company: The Social Object Master Class

    bigstock-A-bullhorn-or-Megaphone-trumpe-42103402Or How The Cambridge Satchel Company Succeeded In Spite Of (And With Some Help From) Google. Right now Google can play a massive part in small business success and failure, so to understand the role they play I thought I’d take a look at one recent success story and the role Google played and the extent the business helped themselves.

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  • Graeme Benge
    Video Still

    Today I’m going to talk to you about the importance of an About Us page and the impact that it can have on your overall success of your site.

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  • Graeme Benge
    Why I Don’t Care About You: Common Errors With About Us Pages

    bigstock-about-us-icon-30297905A well-crafted About Us page can be the difference between a website that resonates with its audience and one that misses the mark completely.

    In this post I suggest some best practices and also show some examples of About Us pages that hit the mark.

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  • Graeme Benge
    Video Still

    Hi, I’m Graeme Benge, and today I’m going to be talking to you about brand protection. Brand protection has become ever more important as we’re seeing so much more access to brands with the proliferation of online properties, such as social media and review sites. So it’s becoming ever more important for companies to have a hold over what is being said about your brand, your services, and your products.

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