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Graeme Benge

Graeme Benge

With five years background in Travel, Graeme has built up strong commercial experience alongside online and offline marketing skills working with a variety of Travel Agents and Cruise Specialists. A passionate advocate of SEO and Social Media, Graeme has a strong interest in ROI and analytics in order to deliver the best level of returns.

Blog Posts, Videos and More

  • Graeme Benge
    6 Questions Your Boss Will Ask About Google Analytics

    bigstock-confused-businessman-working-a-42101260If you’re investing time and money in Digital Marketing, then you need to know how your website is performing. Using an web analytics package like Google Analytics offers an off the shelf product that is free and easily installed. But we’ve no doubt your boss will want to know more about this package – as such, here are the answers to the questions they’re likely to ask. 

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  • Graeme Benge
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    Hi. Today I’m going to talk to you about some basic Google Analytics troubleshooting. I’m going to focus on using two tools that are out on the market. There are many, but these two are some really handy ways of doing some quick analysis to seeing what has gone wrong with your Google Analytics tracking.

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  • Graeme Benge
    The WIIFM Factor: What You Need To Know About Lead Generation

    bigstock-Qualifying-Sales-Leads-Qualif-47057053A website should exist to serve a purpose. Gone are the days of having a site because, well everyone else has one so we may as well. A website should exist to feed a business leads, leads that convert to custom.

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  • Graeme Benge
    Audience Friendly Branding – What Your Businesses Needs To Know

    When is a fruit not a fruit?bigstock-Metal-Branding-Brand-Glowing-R-46640275 It struck me when sticking a hashtag on a tweet the other day – to some an Apple is a fruit second, and a gadget brand first. This is what great branding is all about! By leveraging your audience, you can create your own brand. Here’s what your business needs to know.

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  • Graeme Benge
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    Today I’m going to be talking to you about the business benefits of Conversion Rate Optimisation. It’s a massive topic. Ultimately Conversion Rate Optimisation though serves to reduce cost of business whilst also improving profitability. What that means in the real terms is that potentially you’re looking at improving the amount of e-mail sign-ups that you receive or, even bigger than that, you’re trying to improve the amount of sales that your site is accountable for.

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  • Graeme Benge
    #Measurecamp IV – Transfer Of Knowledge

    Website Seo And Analytics IconsSaturday saw close to 200 digital analysts converge on Pimlico, London all in the name of knowledge transfer. Measurecamp has gained a cult reputation amongst the digital marketing world for its small, informal unconference characteristics that set it apart from the other events in the digital marketing conference calendar.

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  • Graeme Benge
    Why Integration Is Key: Digital Marketing Versus Offline Marketing

    bigstock-Business-concept-Integration--53194183Digital Marketing has evolved rapidly over the last five years. Maybe longer. Its speed to market, its improved ROI attribution and scale of reach has taken Digital Marketing from buzzword to a staple of any forward thinking company’s marketing strategy. Yet, is there still a place for offline marketing?

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  • Graeme Benge
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    I’m going to talk you through how to upgrade to Universal Analytics safely, using Google Tag Manager. Universal Analytics is the next step in website tracking that is going to move away from session based tracking to user based tracking, the end of this is to give a much richer insight into user behavior on your website.

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  • Graeme Benge
    Using Webmaster Tools Search Query Data For SEO Action

    Search QueriesA post from the (ever useful and bookmark-worthy) DejanSEO blog back in January drew to my attention a revamp of the search query data reported on in Google’s Webmaster Tools. Since then I’ve been looking at its functionality and how it can be put to use for SEO purposes, the results of which I’m going to share in this post.

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