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Graeme Benge

Graeme Benge

With five years background in Travel, Graeme has built up strong commercial experience alongside online and offline marketing skills working with a variety of Travel Agents and Cruise Specialists. A passionate advocate of SEO and Social Media, Graeme has a strong interest in ROI and analytics in order to deliver the best level of returns.

Blog Posts, Videos and More

  • Graeme Benge
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    This is a transcript for our new video.

    Today I’m going to be talking to you about the business benefits of Conversion Rate Optimisation. It’s a massive topic. Ultimately Conversion Rate Optimisation though serves to reduce cost of business whilst also improving profitability. What that means in the real terms is that potentially you’re looking at improving the amount of e-mail sign-ups that you receive or, even bigger than that, you’re trying to improve the amount of sales that your site is accountable for.

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  • Graeme Benge
    #Measurecamp IV – Transfer Of Knowledge

    Website Seo And Analytics IconsSaturday saw close to 200 digital analysts converge on Pimlico, London all in the name of knowledge transfer. Measurecamp has gained a cult reputation amongst the digital marketing world for its small, informal unconference characteristics that set it apart from the other events in the digital marketing conference calendar.

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  • Graeme Benge
    Why Integration Is Key: Digital Marketing Versus Offline Marketing

    bigstock-Business-concept-Integration--53194183Digital Marketing has evolved rapidly over the last five years. Maybe longer. Its speed to market, its improved ROI attribution and scale of reach has taken Digital Marketing from buzzword to a staple of any forward thinking company’s marketing strategy. Yet, is there still a place for offline marketing?

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  • Graeme Benge
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    I’m going to talk you through how to upgrade to Universal Analytics safely, using Google Tag Manager. Universal Analytics is the next step in website tracking that is going to move away from session based tracking to user based tracking, the end of this is to give a much richer insight into user behavior on your website.

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  • Graeme Benge
    Using Webmaster Tools Search Query Data For SEO Action

    Search QueriesA post from the (ever useful and bookmark-worthy) DejanSEO blog back in January drew to my attention a revamp of the search query data reported on in Google’s Webmaster Tools. Since then I’ve been looking at its functionality and how it can be put to use for SEO purposes, the results of which I’m going to share in this post.

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  • Graeme Benge
    13 Free Google Analytics Tools To Use Everyday

    Web Analytics And DataI was having one of my infrequent spates of (spring) cleaning, going through analytics accounts tidying up stray Views and updating IP exclusions as you do, when it occurred to me that I have amassed quite a library of resources that pretty regularly help my analysis.

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  • Graeme Benge
    Cross Domain Tracking For Multiple ccTLDs In Google Analytics

    bigstock-Internet-Web-Site-Search-Colla-9198098One of the most useful benefits of Google Analytics is the ability to track a user’s sessions across multiple domains by implementing the Cross Domain Tracking snippet customisation provided by GA.

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  • Graeme Benge
    How To Upgrade To Universal Analytics

    Time To UpgradeBack in 2012 Google announced an overhaul to its traditional analytics solution. With Universal Analytics, Google was moving from tracking page views to user sessions.  Our very own Gemma gave us the low down on how Universal Analytics was going to help us track users (anonymously) as opposed to visit sessions, so let’s now look at how the upgrade can be done.

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  • Graeme Benge
    Westminster eForum: The Evolving Online Advertising Ecosystem

    Westminster eForumI’m speaking today at the Westminster eForum, an event focused on “the regulatory challenges and commercial opportunities of digital marketing”. In this post you can find a summary of the key points discussed and my slides.

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  • Graeme Benge
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    Today we’re going to talk about how to survive Not Provided. So back in October 2011, Google announced that it was going to encrypt the searches of its users when they were logged into Google products. This meant the keyword-level data was not going to be passed back to Google Analytics.

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  • Graeme Benge
    How To Use Customer Modalities For Conversion Rate Optimisation

    Groups of PeopleThe move by Google to secure 100% of its users searches and thus remove keyword data entirely from Google Analytics caused headaches for the digital marketing world. The writing had been on the wall for some time though. But rather than join in the vitriol against Google for taking this crutch/drug away (unless you want to pay them for it), it’s been an ideal time for digital marketers to reassess what they measure and how they measure. Despite the outpouring of grief, there is still plenty of data left….

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