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This is the transcript for our new video.
Hi. Today I’m going to be talking to you about how you can put Google
Analytics and Google AdWords to work, together, to help give you more bang
for your buck.
Simply by linking up Google Analytics and Google AdWords you’re able to
reveal a whole host of insight that will better focus your marketing
efforts and better justify your marketing spend as well.
If there is one thing I’d urge you to do as a business using Google AdWords it would be to integrate Google Analytics into your Google AdWords campaigns and workflow. There is a whole heap of stuff from which you will benefit, and the upshot is that you and your business will increase the performance insights of your ads and campaigns.
If you’re investing time and money in Digital Marketing, then you need to know how your website is performing. Using an web analytics package like Google Analytics offers an off the shelf product that is free and easily installed. But we’ve no doubt your boss will want to know more about this package – as such, here are the answers to the questions they’re likely to ask.
Hi. Today I’m going to talk to you about some basic Google Analytics troubleshooting. I’m going to focus on using two tools that are out on the market. There are many, but these two are some really handy ways of doing some quick analysis to seeing what has gone wrong with your Google Analytics tracking.
A website should exist to serve a purpose. Gone are the days of having a site because, well everyone else has one so we may as well. A website should exist to feed a business leads, leads that convert to custom.
When is a fruit not a fruit? It struck me when sticking a hashtag on a tweet the other day – to some an Apple is a fruit second, and a gadget brand first. This is what great branding is all about! By leveraging your audience, you can create your own brand. Here’s what your business needs to know.
Today I’m going to be talking to you about the business benefits of Conversion Rate Optimisation. It’s a massive topic. Ultimately Conversion Rate Optimisation though serves to reduce cost of business whilst also improving profitability. What that means in the real terms is that potentially you’re looking at improving the amount of e-mail sign-ups that you receive or, even bigger than that, you’re trying to improve the amount of sales that your site is accountable for.
Saturday saw close to 200 digital analysts converge on Pimlico, London all in the name of knowledge transfer. Measurecamp has gained a cult reputation amongst the digital marketing world for its small, informal unconference characteristics that set it apart from the other events in the digital marketing conference calendar.
Digital Marketing has evolved rapidly over the last five years. Maybe longer. Its speed to market, its improved ROI attribution and scale of reach has taken Digital Marketing from buzzword to a staple of any forward thinking company’s marketing strategy. Yet, is there still a place for offline marketing?
I’m going to talk you through how to upgrade to Universal Analytics safely, using Google Tag Manager. Universal Analytics is the next step in website tracking that is going to move away from session based tracking to user based tracking, the end of this is to give a much richer insight into user behavior on your website.
A post from the (ever useful and bookmark-worthy) DejanSEO blog back in January drew to my attention a revamp of the search query data reported on in Google’s Webmaster Tools. Since then I’ve been looking at its functionality and how it can be put to use for SEO purposes, the results of which I’m going to share in this post.