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Graeme Benge
With five years background in Travel, Graeme has built up strong commercial experience alongside online and offline marketing skills working with a variety of Travel Agents and Cruise Specialists. A passionate advocate of SEO and Social Media, Graeme has a strong interest in ROI and analytics in order to deliver the best level of returns.
Blog Posts, Videos and More
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- Brand
- 21st May 2013
- Comment
The Cambridge Satchel Company: The Social Object Master Class
Or How The Cambridge Satchel Company Succeeded In Spite Of (And With Some Help From) Google. Right now Google can play a massive part in small business success and failure, so to understand the role they play I thought I’d take a look at one recent success story and the role Google played and the extent the business helped themselves. -
- Brand
- 15th May 2013
- 2 Comments
The Importance of About Us Pages and The Impact They Have
Today I’m going to talk to you about the importance of an About Us page and the impact that it can have on your overall success of your site.
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- SEO
- 11th Apr 2013
- 15 Comments
Why I Don’t Care About You: Common Errors With About Us Pages
A well-crafted About Us page can be the difference between a website that resonates with its audience and one that misses the mark completely.In this post I suggest some best practices and also show some examples of About Us pages that hit the mark.
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- Brand
- 27th Mar 2013
- Comment
Brand Protection Best Practices
Hi, I’m Graeme Benge, and today I’m going to be talking to you about brand protection. Brand protection has become ever more important as we’re seeing so much more access to brands with the proliferation of online properties, such as social media and review sites. So it’s becoming ever more important for companies to have a hold over what is being said about your brand, your services, and your products.
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- Paid Search
- 19th Mar 2013
- 8 Comments
How To Track PPC Engagement By Making Analytics Work With AdWords
Our week long focus on PPC continues today as Graeme looks at how to make Google Analytics and Google AdWords work together for essential engagement tracking and report analysis. Plus, keep reading till the end for a little Analytics freebie. -
- Paid Search
- 20th Feb 2013
- 7 Comments
Are You Ready For Google AdWords Enhanced Campaigns?
Google AdWords sent out some major ripples across the digital marketing world with the announcement of enhanced campaigns. Today we’re going to look at some of the key talking points and also give some advice for businesses moving forward on how to take advantage of this.
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- SEO
- 8th Feb 2013
- 6 Comments
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- Analytics
- 16th Jan 2013
- Comment
A Video Guide To Landing Page Optimisation
This is a transcript for our new video.
Hello. I’m going to be talking to you about landing page optimisation. In 2012, conversion rate optimisation became one of the key digital marketing tactics. In 2013, I think it’s going to become even more important. One such element of that is landing page optimisation. Ultimately, these processes are going to make your website more enticing for people to actually sign up and buy stuff from you.
Read More -
- SEO
- 14th Jan 2013
- Comment
How Long Should You Keep Focusing On Just Rankings?
Wouldn’t it be nice to be told how long it will take to see your site sitting pretty at the top of a Google search for your money term…Or even how close you are to being top of the pops? Wouldn’t it be more humane for someone to actually tell you that despite the fact you know that your site is the bee’s knees, it is never going to happen, that www.xyz.com is going to cling on to number one despite your 10 page champion? -
- News
- 17th Dec 2012
- Comment
2013: The Next Evolutionary Step For Online Marketing
Has 2012 been a year of revolution or evolution? It’s tough to pick out any one event that has turned online marketing on its head, so I’m leaning toward evolution. Maybe you disagree, maybe Yelp publicly outing fake reviews was a tipping point, maybe the Google Penguin was akin to an algo-apocalypse…? -
- Paid Search
- 15th Nov 2012
- 2 Comments
Should Every Page Be A Landing Page?
SEO and PPC are quite clearly a separate skill set when it comes to implementation. However the aims of both disciplines intersect ultimately: that of prompting a user to complete an action. Organic search is to some extent anarchic, so if you want to make a page rank for a targeted keyword, shouldn’t every page of your site also be a landing page?
