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Gemma Holloway

Gemma Holloway

Gemma has amassed a broad range of marketing experience having worked in competitive sectors including leisure, computing and shipment. With a degree in Marketing with Psychology, she has enthusiasm for Digital Marketing and a strong understanding of user behaviour.

Blog Posts, Videos and More

  • Gemma Holloway
    Why Emotion Drives Conversions

    EmotionAs marketers, we often focus on supplying prospects with in-depth information about our products and services to allow them to make an informed decision.  Of course this usually contains a slight sales spin highlighting the benefits of our offerings so that an informed decision leads them to the right choice of picking our product.  But is this the right approach?

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  • Gemma Holloway
    Driving Conversions: A Guide to Call to Action Buttons

    It comes as no shock that earlier this year it was predicted $19.5bn would be spent on SEO and PPC in 2012 and that this investment would continue to increase further in the years to come.  But I ask myself whether this investment is really worth your time and money if your site doesn’t lead to conversions?

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  • Gemma Holloway
    Consumer Motivations and Driving Online Engagement

    Computer keyboard with social media keysVillanueva found that a customer acquired through word of mouth was more profitable to a business than if they were gained by other means. He also found that opinions regarding brands shared between online users are more influential on consumer behaviour than any other traditional type of marketing, such as offline advertising.  This, coupled with the growing emphasis placed on social signals for SEO purposes, means what people are saying about brands online (electronic word of mouth) is now more important than ever.

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  • Gemma Holloway
    Search Engine Robots – Just like you and me?

    RobotIn the famous words of James Cromwell:
    “Why is it that when robots are stored in an empty space they will group together rather than stand alone?… how do we explain this? Random pieces of code?  or is it something else. When does a perceptual schematic become consciousness? When does the difference engine become the search for truth? When does the personality simulation become the bitter mote of a soul?”

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