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Gemma Holloway

Gemma Holloway

Gemma has amassed a broad range of marketing experience having worked in competitive sectors including leisure, computing and shipment. With a degree in Marketing with Psychology, she has enthusiasm for Digital Marketing and a strong understanding of user behaviour.

Blog Posts, Videos and More

  • Gemma Holloway
    32 Tips from Day One at the eMetrics Summit London

    eMetrics LogoTypical. You wait ages for a great Analytics conference and then two come along at once! Following on from our coverage of MeasureFest on Monday, today I will be taking a look at all of the talks from today’s eMetrics.

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  • Gemma Holloway
    68 Analytics, CRO and UX Tips From MeasureFest 2013

    MeasureFestWe’re attending the MeasureFest conference in London today and will be sharing the best bits from all 14 talks and 4 groups of sessions about CRO, web analytics and usability. Below you can find our insights from the talks so far and check back at 2:30 for slides from Anna Lewis who will be speaking at the event about the power of segmentation.

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  • Gemma Holloway
    It All Starts With Good Web Design…

    Digital Marketing StrategyIt’s not uncommon for businesses to redesign their website once in a while for one reason or another. But one pitfall I have noticed is that businesses rarely take into account just how important their new website design is going to be for their digital marketing strategy in its entirety.

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  • Gemma Holloway
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    Hi. Today I’m going to speak to you about Universal Analytics. For those of you [who] haven’t heard of this before, it’s a new technology offered by Google Analytics, which allows website owners to track user data on their websites.

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  • Gemma Holloway
    How To Use Google Analytics For Customer Satisfaction

    User SatisfactionThe key to a successful website is a satisfied user. You can have all of the users on the internet arriving at your website but unless you can make them happy once they get there, they aren’t going to stay on site, they won’t convert and you can bet your bottom dollar they certainly won’t return.

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  • Gemma Holloway
    Universal Analytics and Cookies – The Complete Guide

    Universal AnalyticsUniversal Analytics uses cookies as a means for collecting data and customising these cookies can allow you to collect the exact data you require for your project.  In this blog post I am going to look at the cookies used by Universal Analytics and the potential customisations of those cookies.  Finally, I am going to look at some specific cookie data and decipher what the different data refers to.

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  • Gemma Holloway
    Google Analytics and Cookies – The Complete Guide

    Cookie DataIt is likely, whether you are in the industry or not, you have heard the term ‘cookie’ thrown around here and there – And unfortunately I don’t mean the chocolate chip kind.  A cookie is a small text file which is stored in your browser as a means of giving memory to browsers and servers.

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  • Gemma Holloway
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    Hi. Today I’m going to cover a selection of tools and tests that you can use to improve the user experience of your website.

    As you may remember, not too long ago I did another video focusing on the five core aspects of improving the user experience of your website. Today I’ve split up this presentation into the same five key areas and will provide you with a selection of tools under each heading so that you can test each individual aspect.

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  • Gemma Holloway
    UTM Parameters Explained With Practical Examples

    Incoming TrafficWhen running an online marketing campaign it is highly likely you will distribute various pieces of marketing material in many places across the web.  Let’s say you place display ads of various sizes on a range of websites, place a feature about your product in your monthly newsletter and place an article and advert in the newsletter of an online industry magazine. Whilst it is easy to determine which channel is bringing in more traffic to your landing page (let’s say email drives more traffic than advertising), how do you determine which newsletter is more effective? Yours or the online magazines? Or what banner size is most effective? This is where UTM parameters come in to play!

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  • Gemma Holloway
    What Is Universal Analytics And Why Is It So Awesome?

    Universal AnalyticsFor many years now digital marketers, such as myself, have relied upon data from Google Analytics to help us understand the activity on our websites.  The limitation with this is Google Analytics offers visit centric data meaning, that upon returning to our website, user interaction is tracked as a new visit…  Enter Universal Analytics – A new technology within Google Analytics which allows us to track interaction on a website from a user centric approach.

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