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Emma North

Emma North

Emma has more than 5 years’ digital marketing experience and has worked on dozens of websites in a wide range of industries. She has a passion for both SEO and PPC and is driven by the need to develop her digital skills and knowledge. She is always exploring innovative solutions for new problems encountered in the ever-changing digital world.

Blog Posts, Videos and More

  • Emma North
    Why Backlink Analysis Is Not Just For Penguin Survival

    big-eyes-magnifying-glassThe majority of us in the industry are very familiar with the concept of backlink analysis and recognise that it is an essential part of a site audit or SEO health check. With Google Penguin updates, unnatural link warnings and manual link penalties, backlink analysis is one of the hottest topics in the SEO industry today and is a practice most of us carry out frequently.

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  • Emma North
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    Today I’d like to talk to you about recovering from a manual link penalty. Now this is typically where Google has reviewed the links pointing to your site and decided that there are too many in there that look unnatural.

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  • Emma North
    Essential 2013 SEO Health Check Guide

    SEO Health Checks - Heart & Health2012 was a year of change for the SEO industry and it already feels as though 2013 will be every bit as turbulent. It has never been more important to ensure your site’s SEO is healthy.

    This guide is intended as a comprehensive resource for carrying out a review of your site’s health and SEO performance. It is also designed to ensure that your site is not just healthy now, but will hold up against the promise of more Google algorithm updates and be protected against manual penalties. You can also download my free PDF checklist to use alongside your own SEO health review.
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  • Emma North
    Why Landing Page Analysis Is The New Rank Tracking

    Landing Page AnalysisFor as long as the industry has existed, SEOs have been hung up on search engine rankings, with keyword tracking and position monitoring being regular website health checks. Most SEOs use automated software to check the rankings of websites for key search terms and use fluctuations in positions as a key indicator of performance.

    However, is this really the best indication of performance in organic search? What does it really mean if you’re ranking first for “fast food restaurant” and second for “really tasty burgers” if your audience is just searching for “McDonalds”?

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  • Emma North
    Creative Link Building Techniques For A Sustainable Link Building Strategy

    Creative Link Building TechniquesSearch Engine Optimisation is not the same game it was two years ago and evolves at rapid pace. Without the knowledge, skills and drive to keep informed and up-to-date, SEO’s can quickly become behind with the times.

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  • Emma North
    How To Recover From A Google Ranking Penalty

    Drop in Google RankingsThis guide is intended as a first point of reference for site owners who have suffered a Google ranking penalty or suspect they may be victims of algorithm updates. By working through the three steps below, you will be taking the first tentative steps in restoring your site’s lost value and getting your site back to its previous ranking glory.
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  • Emma North
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    Hello. My name is Emma North, and I’m a digital marketing executive here at Koozai. Today, I’d like to talk to you a little bit about some black hat techniques that you absolutely must avoid. Now these are the sorts of things that used to be commonplace and perfectly acceptable ways to achieve search engine optimisation, but that’s not the case anymore. With recent Google algorithm updates, such as Penguin and Panda, these are the sorts of activities that will be penalised with a ranking penalty.

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  • Emma North
    Will Google Zebra Hit Social? Speculations Of A New Google Algorithm Update

    New Google Algorithm Update - Google Zebra?Google Panda and Google Penguin are two of the biggest and hardest hitting algorithm updates Google has ever released. With rankings slashed literally overnight after each update, it is clear that the search engine giant will stop at nothing in its efforts to provide the highest quality search experience for its users, in keeping with its mission statement; “to organize the world’s information and make it universally accessible and useful.”

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  • Emma North
    Making the Best of a Bad Situation – Surviving (not provided) Keywords in Google Analytics

    Classified & Confidential - Keywords Not ProvidedAny user of Google Analytics will understand the value of knowing what keywords bring in your organic traffic. However, we can no longer ignore the dramatic and unwavering increase in the number of “(not provided)” keywords, making it more difficult than ever to effectively analyse our organic traffic.
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