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For as long as the industry has existed, SEOs have been hung up on search engine rankings, with keyword tracking and position monitoring being regular website health checks. Most SEOs use automated software to check the rankings of websites for key search terms and use fluctuations in positions as a key indicator of performance.
However, is this really the best indication of performance in organic search? What does it really mean if you’re ranking first for “fast food restaurant” and second for “really tasty burgers” if your audience is just searching for “McDonalds”?
Search Engine Optimisation is not the same game it was two years ago and evolves at rapid pace. Without the knowledge, skills and drive to keep informed and up-to-date, SEO’s can quickly become behind with the times.
This guide is intended as a first point of reference for site owners who have suffered a Google ranking penalty or suspect they may be victims of algorithm updates. By working through the three steps below, you will be taking the first tentative steps in restoring your site’s lost value and getting your site back to its previous ranking glory.
Hello. My name is Emma North, and I’m a digital marketing executive here at Koozai. Today, I’d like to talk to you a little bit about some black hat techniques that you absolutely must avoid. Now these are the sorts of things that used to be commonplace and perfectly acceptable ways to achieve search engine optimisation, but that’s not the case anymore. With recent Google algorithm updates, such as Penguin and Panda, these are the sorts of activities that will be penalised with a ranking penalty.
Google Panda and Google Penguin are two of the biggest and hardest hitting algorithm updates Google has ever released. With rankings slashed literally overnight after each update, it is clear that the search engine giant will stop at nothing in its efforts to provide the highest quality search experience for its users, in keeping with its mission statement; “to organize the world’s information and make it universally accessible and useful.”
Any user of Google Analytics will understand the value of knowing what keywords bring in your organic traffic. However, we can no longer ignore the dramatic and unwavering increase in the number of “(not provided)” keywords, making it more difficult than ever to effectively analyse our organic traffic.