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Emma North

Emma North

Emma has more than 5 years’ digital marketing experience and has worked on dozens of websites in a wide range of industries. She has a passion for both SEO and PPC and is driven by the need to develop her digital skills and knowledge. She is always exploring innovative solutions for new problems encountered in the ever-changing digital world.

Blog Posts, Videos and More

  • Emma North
    What A Manual Penalty Really Means For Your Website

    What A Manual Penalty MeansOver the last two years there has been a significant increase in the number of manual penalties issued by Google. Signalled by a message in Webmaster Tools, these notices of manual spam action are much feared by webmasters who understand the potential damaging impact this action can have on search engine rankings and website traffic. But what do these messages really mean for your website and rankings?

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  • Emma North
    20 Years Of Web Design: From Space Jam To Kit Kat

    Space Jam Website - ThumbnailThe last 20 years has seen the internet evolve from a little understood technological breakthrough to a vital part of society and our everyday lives. In that time, the quality and design of the websites we visit has also transformed as user expectations increased.

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  • Emma North
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    Hello. Today I’m going to talk about my top five Backlink analysis tools. Now, these are the tools that I use every time I’m carrying out a Backlink analysis or a link audit. There are many more out there, but these are just the ones I choose to use every time because they help you to get a better understanding of the big picture when it comes to your link profile.

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  • Emma North
    Why Have My Rankings Dropped? An SEO Troubleshooting Guide

    Diagnosing A Drop In Search Engine RankingsAlthough gaining search engine rankings for search terms relevant to your industry is no longer the only metric for measuring the success of SEO, the value of strong positions in these searches cannot be ignored for the vast majority of websites. More importantly, sudden drops in these positions that lead to reflective decreases in traffic to your website can have serious negative effects on the bottom line.

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  • Emma North
    The SEO Changes You Need To Consider For 2014

    Updates In 2013 and SEO In 20142013 has been another crazy year for SEO, with numerous updates and even a shiny new [rehashed] algorithm. But what can we take from this year’s changes to aid our SEO in 2014?

    In this post I’ve looked at some of the most significant recent changes in SEO and what we should be adding into our 2014 search strategies.

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  • Emma North
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    Hello. Today, I’m going to talk a little bit about backlink analysis and the bad links that you need to look for when you’re doing it. So obviously, if you’ve had an unnatural link warning in Webmaster Tools, or perhaps you haven’t, perhaps your rankings have suffered or your organic traffic has suffered since the Penguin update, or anything that makes you think that you’ve got some dodgy links on your site, then you’ll need to be doing some comprehensive backlink analysis.

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  • Emma North
    The Road to Manual Penalty Recovery: An Anonymous Case Study

    The Road To Manual Penalty RecoveryGoogle’s manual spam penalties have become a real problem for webmasters in the last two years, with thousands of websites seeing their pages or entire site drop out of the search engine rankings altogether.

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  • Emma North
    Using Google Webmaster Tools To Reclaim Organic Keywords & Rankings

    Analytics Magnifying Glass - Get Organic Keyword Data from Google Webmaster ToolsGoogle Webmaster Tools is an essential resource for webmasters with a wealth of useful information for optimising websites and identifying issues. What’s more, the tool kit was recently revamped with a new navigation structure, additional features and enhanced reports.

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  • Emma North
    More Creative Link Building Techniques for a Natural Backlink Profile

    Creative Link Building TechniquesSix months ago I wrote a post featuring eight Creative Link Building Techniques for a Sustainable Link Building Strategy, with the promise to write a follow-up later in 2013.

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  • Emma North
    Clicks But No Conversions – Where You’re Going Wrong

    Paying Online With Credit CardGoogle AdWords is a tried and tested method of getting qualified leads to a website. So when you invest heavily into the advertising platform and fail to achieve conversions, it can be incredibly disappointing and frustrating.

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