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Emma North

Emma North

Emma has more than 5 years’ digital marketing experience and has worked on dozens of websites in a wide range of industries. She has a passion for both SEO and PPC and is driven by the need to develop her digital skills and knowledge. She is always exploring innovative solutions for new problems encountered in the ever-changing digital world.

Blog Posts, Videos and More

  • Emma North
    The SEO Changes You Need To Consider For 2014

    Updates In 2013 and SEO In 20142013 has been another crazy year for SEO, with numerous updates and even a shiny new [rehashed] algorithm. But what can we take from this year’s changes to aid our SEO in 2014?

    In this post I’ve looked at some of the most significant recent changes in SEO and what we should be adding into our 2014 search strategies.

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  • Emma North
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    Hello. Today, I’m going to talk a little bit about backlink analysis and the bad links that you need to look for when you’re doing it. So obviously, if you’ve had an unnatural link warning in Webmaster Tools, or perhaps you haven’t, perhaps your rankings have suffered or your organic traffic has suffered since the Penguin update, or anything that makes you think that you’ve got some dodgy links on your site, then you’ll need to be doing some comprehensive backlink analysis.

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  • Emma North
    The Road to Manual Penalty Recovery: An Anonymous Case Study

    The Road To Manual Penalty RecoveryGoogle’s manual spam penalties have become a real problem for webmasters in the last two years, with thousands of websites seeing their pages or entire site drop out of the search engine rankings altogether.

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  • Emma North
    Using Google Webmaster Tools To Reclaim Organic Keywords & Rankings

    Analytics Magnifying Glass - Get Organic Keyword Data from Google Webmaster ToolsGoogle Webmaster Tools is an essential resource for webmasters with a wealth of useful information for optimising websites and identifying issues. What’s more, the tool kit was recently revamped with a new navigation structure, additional features and enhanced reports.

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  • Emma North
    More Creative Link Building Techniques for a Natural Backlink Profile

    Creative Link Building TechniquesSix months ago I wrote a post featuring eight Creative Link Building Techniques for a Sustainable Link Building Strategy, with the promise to write a follow-up later in 2013.

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  • Emma North
    Clicks But No Conversions – Where You’re Going Wrong

    Paying Online With Credit CardGoogle AdWords is a tried and tested method of getting qualified leads to a website. So when you invest heavily into the advertising platform and fail to achieve conversions, it can be incredibly disappointing and frustrating.

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  • Emma North
    Why Backlink Analysis Is Not Just For Penguin Survival

    big-eyes-magnifying-glassThe majority of us in the industry are very familiar with the concept of backlink analysis and recognise that it is an essential part of a site audit or SEO health check. With Google Penguin updates, unnatural link warnings and manual link penalties, backlink analysis is one of the hottest topics in the SEO industry today and is a practice most of us carry out frequently.

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  • Emma North
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    Today I’d like to talk to you about recovering from a manual link penalty. Now this is typically where Google has reviewed the links pointing to your site and decided that there are too many in there that look unnatural.

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  • Emma North
    Essential 2013 SEO Health Check Guide

    SEO Health Checks - Heart & Health2012 was a year of change for the SEO industry and it already feels as though 2013 will be every bit as turbulent. It has never been more important to ensure your site’s SEO is healthy.

    This guide is intended as a comprehensive resource for carrying out a review of your site’s health and SEO performance. It is also designed to ensure that your site is not just healthy now, but will hold up against the promise of more Google algorithm updates and be protected against manual penalties. You can also download my free PDF checklist to use alongside your own SEO health review.
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