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Although gaining search engine rankings for search terms relevant to your industry is no longer the only metric for measuring the success of SEO, the value of strong positions in these searches cannot be ignored for the vast majority of websites. More importantly, sudden drops in these positions that lead to reflective decreases in traffic to your website can have serious negative effects on the bottom line.
2013 has been another crazy year for SEO, with numerous updates and even a shiny new [rehashed] algorithm. But what can we take from this year’s changes to aid our SEO in 2014?
In this post I’ve looked at some of the most significant recent changes in SEO and what we should be adding into our 2014 search strategies.
Hello. Today, I’m going to talk a little bit about backlink analysis and the bad links that you need to look for when you’re doing it. So obviously, if you’ve had an unnatural link warning in Webmaster Tools, or perhaps you haven’t, perhaps your rankings have suffered or your organic traffic has suffered since the Penguin update, or anything that makes you think that you’ve got some dodgy links on your site, then you’ll need to be doing some comprehensive backlink analysis.
Google’s manual spam penalties have become a real problem for webmasters in the last two years, with thousands of websites seeing their pages or entire site drop out of the search engine rankings altogether.
Google Webmaster Tools is an essential resource for webmasters with a wealth of useful information for optimising websites and identifying issues. What’s more, the tool kit was recently revamped with a new navigation structure, additional features and enhanced reports.
Six months ago I wrote a post featuring eight Creative Link Building Techniques for a Sustainable Link Building Strategy, with the promise to write a follow-up later in 2013.
Google AdWords is a tried and tested method of getting qualified leads to a website. So when you invest heavily into the advertising platform and fail to achieve conversions, it can be incredibly disappointing and frustrating.
Google AdWords is a great way to get traffic into your website quickly without the longer process of search engine optimisation. By using a strong, targeted AdWords PPC campaign, you can have qualified leads visiting your site in a matter of hours.
The majority of us in the industry are very familiar with the concept of backlink analysis and recognise that it is an essential part of a site audit or SEO health check. With Google Penguin updates, unnatural link warnings and manual link penalties, backlink analysis is one of the hottest topics in the SEO industry today and is a practice most of us carry out frequently.
Today I’d like to talk to you about recovering from a manual link penalty. Now this is typically where Google has reviewed the links pointing to your site and decided that there are too many in there that look unnatural.