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Dean Marsden

Dean Marsden

Dean Marsden will be keeping you up to speed with video marketing and conversion rate optimisation. Dean excels at delivering video marketing solutions for clients and specialises in converting website visitors into customers.

Blog Posts, Videos and More

  • Dean Marsden
    Google Search Stories: A Fun, Instant Way to Create a Story of Your Google Searches

    I recently stumbled upon Google’s Search Stories video creation tool on YouTube. It allows you to create an animated video of any given Google search session. What’s so fun about that? If you look at some of the examples Google have created you can really tell a story.

     

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  • Dean Marsden
    What are CSS Sprites and how Can They Help Your Website?

    CSS SpriteIf you’ve ever run a website through Google’s Page Speed tool you might have received a recommendation to ‘Combine images into CSS Sprites’. Firstly what is a CSS sprite? A cocktail made from a popular fizzy drink? No. A rather ugly looking website image file? Yes!

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  • Dean Marsden
    Website Testing Opportunity #2: Call to Action Button

    Last time I looked at surrounding you point-of-action or call-to-action with assurances to help convince visitors to act on it. This month I want to look at examples of the actual call-to-action button.

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  • Dean Marsden
    Online TV Catch Up Service SeeSaw.com to close after 16 months

    SeeSaw TV LogoI remember being drawn into the buzz SeeSaw generated before its launch in February 2010. It had a long planning stage and was incredibly well deployed, so where has it gone wrong and how does the competition fair?

    SeeSaw.com promised to bring together TV shows from a variety of producers. That’s great! Who doesn’t like the simplicity having everything in one place? A great idea on paper and focus groups loved it. It started out with just a selection of BBC, Channel 4 and Five shows with a plan to include selection of high profile US dramas in future following additional funding.

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  • Dean Marsden

    Let me ask you a question: What’s the purpose of your website? For an eCommerce website there is a simple answer to this, to sell products. However if you are a business selling a service or an information website providing useful content to visitors, what can you define as a conversion?

    A conversion can be anything that creates a positive outcome (or indeed a negative one if you are primarily interested in increasing brand reputation). It needn’t necessarily involve a financial transaction. I have listed below examples of what can be tracked as a goal:

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  • Dean Marsden

    Day two of SAScon provided some in depth talks on the technical side of search engines, analytics and location services. Feel free to leave comments or questions at the end of this blog post.

    Conversion Attribution

    Lewis Lesenn, Commercial Director of DC Storm presented the facts around conversion attribution. He pointed out that actions are rarely driven from a single website visit. They are driven by multiple marketing channels and the visitors journey to a conversion can often take days or weeks.

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  • Dean Marsden

    On Thursday and Friday this week, I attended SAScon in Manchester, which covered all areas of digital marketing. I have summarised day one in the post below. Lots was covered so if there is anything that I have missed then please feel free to leave a comment at the end of the post.
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