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The core feelings and emotions we experience from different colours is practically built into us, with a typical human upbringing we cannot change the way we perceive colours. We all have favourite tones and these usually reflect our personalities. It is for this exact reason that it is an all too common mistake to choose your favourite colours for your website design.
With colour psychology, you can affect the emotions and user behaviour of your website visitors. Different colours can be used depending on what you want a user to feel. Below is rundown of the colour meanings:
With millions of websites on the internet offering us a wealth of information on all subject matters, how do you make yours stand out and capture the attention of visitors? The answer is layout and design.
Google’s Website Optimiser isn’t exactly the most publicised or widely used tool; however it can potentially get you double the amount of website conversions without any further investment. You are probably thinking Great! I want to double my website’s conversions for no investment! Well, let me tell you how it works… Read More
You may or may not have heard the popular fact that YouTube is the second biggest search engine after Google. In August 2008 it surpassed Yahoo as the world’s second largest search service, making up over 25% of the total searches on Google owned sites.
Today, YouTube accounts for almost 20% of the U.S. search share and makes up nearly 30% of the Google owned sites total search numbers. Although not officially recognised as a search engine, there are more people trying to find information through it’s search feature than there is in Yahoo or Bing. What’s more, whilst there are many thousands of people optimising their videos to appear in the natural YouTube results, there remains further optimisation opportunities for world-wide exposure with minimum cost. Read More