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Let me ask you a question: What’s the purpose of your website? For an eCommerce website there is a simple answer to this, to sell products. However if you are a business selling a service or an information website providing useful content to visitors, what can you define as a conversion?
A conversion can be anything that creates a positive outcome (or indeed a negative one if you are primarily interested in increasing brand reputation). It needn’t necessarily involve a financial transaction. I have listed below examples of what can be tracked as a goal:
Day two of SAScon provided some in depth talks on the technical side of search engines, analytics and location services. Feel free to leave comments or questions at the end of this blog post.
Lewis Lesenn, Commercial Director of DC Storm presented the facts around conversion attribution. He pointed out that actions are rarely driven from a single website visit. They are driven by multiple marketing channels and the visitors journey to a conversion can often take days or weeks.
On Thursday and Friday this week, I attended SAScon in Manchester, which covered all areas of digital marketing. I have summarised day one in the post below. Lots was covered so if there is anything that I have missed then please feel free to leave a comment at the end of the post.
Over the coming months I’ll be exploring some ideas of things to test on your website. If you really want to achieve the best return on your website, making small changes and testing the outcome is the most cost effective way of increasing conversions.
Let’s look at one of the most important user actions you can improve, getting someone to click through to the next stage of a goal conversion. We call this the Point of Action, this magic button is the key to your website’s success. Everyone needs a reason to perform an action, many would already have one such as a user wanting to buy your product based on a friend’s recommendation so that’s an easy conversion. But what about those who are not entirely sure, those that need a little persuasion?
The core feelings and emotions we experience from different colours is practically built into us, with a typical human upbringing we cannot change the way we perceive colours. We all have favourite tones and these usually reflect our personalities. It is for this exact reason that it is an all too common mistake to choose your favourite colours for your website design.
With colour psychology, you can affect the emotions and user behaviour of your website visitors. Different colours can be used depending on what you want a user to feel. Below is rundown of the colour meanings:
With millions of websites on the internet offering us a wealth of information on all subject matters, how do you make yours stand out and capture the attention of visitors? The answer is layout and design.
Google’s Website Optimiser isn’t exactly the most publicised or widely used tool; however it can potentially get you double the amount of website conversions without any further investment. You are probably thinking Great! I want to double my website’s conversions for no investment! Well, let me tell you how it works… Read More