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Dean Marsden
Dean Marsden will be keeping you up to speed with video marketing and conversion rate optimisation. Dean excels at delivering video marketing solutions for clients and specialises in converting website visitors into customers.
Blog Posts, Videos and More
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- SEO
- 4th Jul 2011
- Comment
What are CSS Sprites and how Can They Help Your Website?
If you’ve ever run a website through Google’s Page Speed tool you might have received a recommendation to ‘Combine images into CSS Sprites’. Firstly what is a CSS sprite? A cocktail made from a popular fizzy drink? No. A rather ugly looking website image file? Yes! -
- Social Media
- 27th Jun 2011
- Comment
How to get More Views on YouTube
Everybody wants to be famous on YouTube, but many believe you just need to upload a video to YouTube, sit back and wait for the thousands of views to roll in. The reality is that there is so much content being uploaded to YouTube everyday, over 48 hours of content is uploaded every minute to be precise, you need to spend some time promoting your content. -
- Analytics
- 20th Jun 2011
- Comment
Website Testing Opportunity #2: Call to Action Button
Last time I looked at surrounding you point-of-action or call-to-action with assurances to help convince visitors to act on it. This month I want to look at examples of the actual call-to-action button. -
- News
- 14th Jun 2011
- 2 Comments
Online TV Catch Up Service SeeSaw.com to close after 16 months
I remember being drawn into the buzz SeeSaw generated before its launch in February 2010. It had a long planning stage and was incredibly well deployed, so where has it gone wrong and how does the competition fair?SeeSaw.com promised to bring together TV shows from a variety of producers. That’s great! Who doesn’t like the simplicity having everything in one place? A great idea on paper and focus groups loved it. It started out with just a selection of BBC, Channel 4 and Five shows with a plan to include selection of high profile US dramas in future following additional funding.
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- Social Media
- 13th Jun 2011
- 1 Comment
Why T-Mobile are succeeding in Viral Video
Viral Video can be a hard task to get right but with the availably of big marketing budgets, T-Mobile are reaping the awards. It all started with T-Mobile’s first off the wall, hidden camera style stunt involving unsuspecting members of the public at Liverpool Street Station at 11am on 15th January 2009. -
- Social Media
- 6th Jun 2011
- 13 Comments
How to Create a YouTube Channel
YouTube is the largest video sharing platform on the internet and it’s an incredibly important way to engage with users and expose your brand – especially if you use a personalised YouTube channel.
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- Analytics
- 31st May 2011
- Comment
20 Website Conversions to Track and Optimise
Let me ask you a question: What’s the purpose of your website? For an eCommerce website there is a simple answer to this, to sell products. However if you are a business selling a service or an information website providing useful content to visitors, what can you define as a conversion?
A conversion can be anything that creates a positive outcome (or indeed a negative one if you are primarily interested in increasing brand reputation). It needn’t necessarily involve a financial transaction. I have listed below examples of what can be tracked as a goal:
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- News
- 23rd May 2011
- Comment
Day two of SAScon provided some in depth talks on the technical side of search engines, analytics and location services. Feel free to leave comments or questions at the end of this blog post.
Conversion Attribution
Lewis Lesenn, Commercial Director of DC Storm presented the facts around conversion attribution. He pointed out that actions are rarely driven from a single website visit. They are driven by multiple marketing channels and the visitors journey to a conversion can often take days or weeks.
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- Social Media
- 23rd May 2011
- Comment
The Explosion of Video on eCommerce Websites
A new trend has emerged. Major online retailers are adopting video as part of their websites content. Reiterating what I’ve said before, video is massively engaging medium. Online retailers can adopt video for product reviews, questions and answers and branding.
In an increasingly competitive online marketplace, retailers want to stand out and create relationships with their customers. Video is more personable and influential.
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- News
- 21st May 2011
- Comment
On Thursday and Friday this week, I attended SAScon in Manchester, which covered all areas of digital marketing. I have summarised day one in the post below. Lots was covered so if there is anything that I have missed then please feel free to leave a comment at the end of the post.
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- SEO
- 16th May 2011
- Comment
Website Testing Opportunity #1: Place Assurances next to Point-of-Actions
Over the coming months I’ll be exploring some ideas of things to test on your website. If you really want to achieve the best return on your website, making small changes and testing the outcome is the most cost effective way of increasing conversions.
Let’s look at one of the most important user actions you can improve, getting someone to click through to the next stage of a goal conversion. We call this the Point of Action, this magic button is the key to your website’s success. Everyone needs a reason to perform an action, many would already have one such as a user wanting to buy your product based on a friend’s recommendation so that’s an easy conversion. But what about those who are not entirely sure, those that need a little persuasion?