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Dean Marsden
Dean Marsden will be keeping you up to speed with video marketing and conversion rate optimisation. Dean excels at delivering video marketing solutions for clients and specialises in converting website visitors into customers.
Blog Posts, Videos and More
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- News
- 28th Nov 2011
- Comment
Opinion: Many UK Retailers Not Converting The Black Friday Sales Hype
On ‘Black Friday’ I saw a mass of hype on the Black Friday Sales and Cyber Monday deals across the web. It wasn’t just from the US blogs and news websites, but from the leading UK ones too. So what’s wrong with that? Well if you try to actually find the deals it becomes apparent that the majority of them are not that visible and do not live up to the hype. -
- Analytics
- 17th Nov 2011
- 2 Comments
5 Ways To Generate More eCommerce Conversions This Christmas
With the amount of Christmas online spending continuing to grow each year and the competition in the search results being at its most intense, what can you do to make sure you increase your sales and take a bigger slice of that Christmas spend? -
- Social Media
- 18th Oct 2011
- Comment
Advertising on YouTube: An Overview
With the rise of advertising on the Google Display network and on mobile and tablet devices, many businesses may be missing out on the growing YouTube advertising opportunities.YouTube is technically the world’s second largest search engine with millions of users searching the website each day. Exposing your brand or product to these people is now easier than ever and your options are as varied as you could ever possibly require.
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- Social Media
- 19th Sep 2011
- Comment
YouTube Launches New Edit Feature
Do you want to quickly edit, rotate, adjust, stabilise or add a soundtrack to your published video footage? YouTube’s new edit option provides quick access to a comprehensive list of Quick Fixes, Effects and Audio.It’s easy to access this new feature, simply click on the edit video button on the video player page or from within your uploaded videos list. The editor interface is gloriously simple and tools are categorised into tabs for quick fixes, effects and audio.
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- Analytics
- 31st Aug 2011
- Comment
Why You Should Measure All of Your Goals in an A/B Test
Google Website Optimiser is suitable for reporting on the statistics of one specific goal for your average A/B test, however it’s highly likely that any tests you’re running will affect other conversions you’ve set up on your website. The guide below will show you how and why to view all of your goals from each test variation page. -
- Social Media
- 18th Aug 2011
- Comment
Improve Your Videos with YouTube Creators & Vimeo Video School
You might be someone who has now got the kit, uploaded your first few videos and done a bit of promotion of your videos via social media. But how do you take your videos to the next level? There is no need to complete a video training course or buy lots of books, both of the major video hosting sites offer great tutorials and resources for free!Read More
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- Analytics
- 8th Aug 2011
- Comment
What is the Fold on a Website and Why Does it Matter?
One aspect of a good website design and resulting conversion rate is to make sure your website’s most critical information and actions are placed in a visible location (without scrolling) when a user comes to your website. I will explain where this is and how its helps improve the return from your website. -
- SEO
- 1st Aug 2011
- 20 Comments
How to Create a Video Sitemap for Embedded YouTube Videos (without using linkedtube.com)
I recently came across no easy explanation on how to create a Google Video Sitemap for your website when you are using YouTube as your video host. Read More -
- Social Media
- 25th Jul 2011
- 3 Comments
Summify: Twitter, Facebook and Google Reader Summaries Made Easy
This week I’m taking a break from the Video and Website Optimisation blog posts as I wanted to highlight a web service I’ve been using lately to help aggregate the overflowing amount of blog posts and links from people I follow on Twitter and from my Google Reader account. It’s called Summify and it does exactly what it says on the tin, summarise and deliver the most popular and relevant stories to your email inbox, twitter feed or via the web interface and new iPhone App. Read More -
- Social Media
- 18th Jul 2011
- Comment
YouTube Cosmic Panda: Bigger, Bolder and More Space-like
For over a week now I’ve had something called Cosmic Panda enabled when I visit YouTube. Despite its catchy but pointless name, it is essentially a ‘theme’ to enhance the way the YouTube website is displayed. The Grey/White/Black colours with a large helping gradients make it fit in with current website design trends, but let’s look at some of the changes to its usability. -
- News
- 11th Jul 2011
- Comment
Google Search Stories: A Fun, Instant Way to Create a Story of Your Google Searches
I recently stumbled upon Google’s Search Stories video creation tool on YouTube. It allows you to create an animated video of any given Google search session. What’s so fun about that? If you look at some of the examples Google have created you can really tell a story.