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On ‘Black Friday’ I saw a mass of hype on the Black Friday Sales and Cyber Monday deals across the web. It wasn’t just from the US blogs and news websites, but from the leading UK ones too. So what’s wrong with that? Well if you try to actually find the deals it becomes apparent that the majority of them are not that visible and do not live up to the hype.
With the amount of Christmas online spending continuing to grow each year and the competition in the search results being at its most intense, what can you do to make sure you increase your sales and take a bigger slice of that Christmas spend?
Google Website Optimiser is suitable for reporting on the statistics of one specific goal for your average A/B test, however it’s highly likely that any tests you’re running will affect other conversions you’ve set up on your website. The guide below will show you how and why to view all of your goals from each test variation page.
One aspect of a good website design and resulting conversion rate is to make sure your website’s most critical information and actions are placed in a visible location (without scrolling) when a user comes to your website. I will explain where this is and how its helps improve the return from your website.