We love digital
Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5pm
This month I want to talk about how Traditional Brands can and actually are investing in digital media and services, not just their own websites. With the boom in online shopping and digital media as a whole, how do existing offline brands get involved? I believe they should all be making an effort to get a piece of the digital market in order to attempt to survive the downturn we are seeing in High Street shopping and services.
The last few months have seen further high profile UK businesses announcing that they have entered administration. Comet, Jessops, HMV and Blockbuster have been the most recent of a line of high street retailers going under.The company directors themselves, news channels, press and media were quick to blame a variety of factors, including the growth of Internet shopping.
Happy New Year! It’s time to nurse those hangovers and burn off all that Christmas binge eating… it’s time for a fresh start to the month both for your body and your website! Here’s an easily digestible post with ten ideas for things you can test on your website to drive more conversions in 2013.
If I had a link from the BBC every time I heard the phrase “this is the year of Mobile” I’d be a very happy SEO. For the past few years, predictions on the state of Mobile marketing and growth have been pretty impressive and indeed Mobile usage has rocketed during this time period but have conversions from Mobile visitors followed suit? Let’s take a look at what 2012 has delivered (or hasn’t delivered) on Mobile devices.
If you’re reading this post you are probably either someone who doesn’t know much about Conversion Rate Optimisation (CRO) and are keen to know more about how you can implement it on your site or you are a specialist in the CRO field looking to help my cause to make more people aware of CRO and the potential increases in profit margins that can be achieved.
Today, more than ever, branding is a huge factor in marketing your business. Traditionally a brand is described as a method of differentiating between similar products or services. According to every search engine’s favourite resource, Wikipedia, the first graphic use of a brand was a watermark on papers in Italy back in the 1200s.
It’s that time of the year again when SEOs from around the country, including a sizable contingency from Koozai, converge on Brighton for the aptly named BrightonSEO conference. Kelvin, who organises the event twice a year, appears in penguin outfit to set to stage of this year’s September . This already looks to be another bumper day of interesting talks and surprises.
Here at Koozai we love working on our branding. A strong brand can not only generate a positive relationship with customers but it can also help visibility online and in search engines. To help us keep our branding as clear as possible, we created a brand guidelines document for our own reference.
You might not have noticed, but recently there has being a whole host of Google Webmaster tools updates. These rather silent updates have enabled Webmasters to learn more about how Google interacts with their website and now alerts you to even more potential site issues discovered. In this blog post I want to highlight the Message Center feature.
Smartphones and Tablets are now as powerful as some desktop computers 5 years ago. The mobile device has seen rapid increases in user numbers since the Apple iPhone originally launched in 2007 and more so since the launch of the Apple iPad in 2009.