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Last month I wrote a blog post featuring lots of Google Webmaster Tools Resources. Google Webmaster Tools is widely used by SEO’s looking to improve their site for Google, but people often forget about the other search engines, Bing and Yahoo. Of course Bing powered search only officially accounts for around 8% of UK searches, but I have clients with over 30% of visits coming from Bing and Yahoo combined, so it is completely in an SEO’s interest to make sure their websites are well optimised.
Unless you’ve been living like its 2005, you should be aware that the first role of doing SEO is to make sure your website complies with Google’s Webmaster Guidelines. If it is not in line with these guidelines then you can expect to see some issues with its indexation and visibility in the Google search results.
This month I want to talk about how Traditional Brands can and actually are investing in digital media and services, not just their own websites. With the boom in online shopping and digital media as a whole, how do existing offline brands get involved? I believe they should all be making an effort to get a piece of the digital market in order to attempt to survive the downturn we are seeing in High Street shopping and services.
The last few months have seen further high profile UK businesses announcing that they have entered administration. Comet, Jessops, HMV and Blockbuster have been the most recent of a line of high street retailers going under.The company directors themselves, news channels, press and media were quick to blame a variety of factors, including the growth of Internet shopping.
Happy New Year! It’s time to nurse those hangovers and burn off all that Christmas binge eating… it’s time for a fresh start to the month both for your body and your website! Here’s an easily digestible post with ten ideas for things you can test on your website to drive more conversions in 2013.
If I had a link from the BBC every time I heard the phrase “this is the year of Mobile” I’d be a very happy SEO. For the past few years, predictions on the state of Mobile marketing and growth have been pretty impressive and indeed Mobile usage has rocketed during this time period but have conversions from Mobile visitors followed suit? Let’s take a look at what 2012 has delivered (or hasn’t delivered) on Mobile devices.
If you’re reading this post you are probably either someone who doesn’t know much about Conversion Rate Optimisation (CRO) and are keen to know more about how you can implement it on your site or you are a specialist in the CRO field looking to help my cause to make more people aware of CRO and the potential increases in profit margins that can be achieved.
Today, more than ever, branding is a huge factor in marketing your business. Traditionally a brand is described as a method of differentiating between similar products or services. According to every search engine’s favourite resource, Wikipedia, the first graphic use of a brand was a watermark on papers in Italy back in the 1200s.
It’s that time of the year again when SEOs from around the country, including a sizable contingency from Koozai, converge on Brighton for the aptly named BrightonSEO conference. Kelvin, who organises the event twice a year, appears in penguin outfit to set to stage of this year’s September . This already looks to be another bumper day of interesting talks and surprises.
Here at Koozai we love working on our branding. A strong brand can not only generate a positive relationship with customers but it can also help visibility online and in search engines. To help us keep our branding as clear as possible, we created a brand guidelines document for our own reference.