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Dean Marsden
Dean Marsden will be keeping you up to speed with video marketing and conversion rate optimisation. Dean excels at delivering video marketing solutions for clients and specialises in converting website visitors into customers.
Blog Posts, Videos and More
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- SEO
- 12th Jul 2012
- 4 Comments
How Mobile Devices Have Impacted Digital Marketing
Smartphones and Tablets are now as powerful as some desktop computers 5 years ago. The mobile device has seen rapid increases in user numbers since the Apple iPhone originally launched in 2007 and more so since the launch of the Apple iPad in 2009. -
- SEO
- 28th Jun 2012
- 2 Comments
Why You Need To Be On Yelp Right Now!
The other week Bing announced that it’ll be using Yelp to power it’s local search results and Apple announced its new iOS6 operating system featuring updated Siri and maps applications which will be powered from local business information from Yelp. -
- Social Media
- 10th May 2012
- 5 Comments
Google+ Pages Six Months On: Why You Should Have One
On November 7th 2011 Google launched the much anticipated Google+ pages for businesses. This gave organisations and companies the chance to expand their brand presence on the relatively new Google+ social network. -
- Social Media
- 23rd Mar 2012
- 9 Comments
Top Free Online Audio Editing Tools
In keeping with my previous blog post about online video editing software, I’ve researched and compiled a list of great online audio editing software that you can use for free on your digital projects. Read More -
- Social Media
- 12th Mar 2012
- 5 Comments
How To Use Schema.org Markup for Your Videos
If you are new to Schema.org markup, you are not alone. Schema.org is a joint project between Search Engine giants Google, Bing, Yahoo! and Yandex so it is fast becoming an important addition to your website to help your content get indexed.In summary it provides clear structured information to the search engine spiders about rich content such as events, people, places, products, reviews and media content. A full list of current Schema.org types can be found here.
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- Social Media
- 20th Feb 2012
- 1 Comment
Creating or Updating a YouTube Channel Within the New Design
The latest YouTube updates brought with them a completely redesigned user channel layout. This means you now have different options to style and customise your channel. In this post I am going to run through the entire YouTube channel setup and customisation process using the new YouTube interface for those that have not set up a channel yet. You can skip to step 3 if you already have an existing channel. -
- Social Media
- 10th Feb 2012
- 16 Comments
How to Build and Setup a Video Studio
When the idea that Koozai would start producing digital marketing videos came up, we immediately started thinking big. We wanted our videos to be of professional quality but without the professional costs. Luckily we had already experimented with video in the past and we had a couple of softbox lights, a HD camcorder and a wired clip on mic in storage at Koozai HQ. -
- Social Media
- 3rd Feb 2012
- 5 Comments
28 Video Sharing Sites To Upload Your MegaUpload Content To (Provided You Can Get It Back)
If you hadn’t heard the recent news, US authorities shut down the hugely popular MegaUpload video sharing website on 19th January 2012. It had about 150 million registered users, making it one of the most popular file sharing sites on the internet. It was accused of costing £320million in lost revenues on copyrighted material. However the majority of users had been using the service for legitimate uses include high performance video hosting. -
- Analytics
- 20th Jan 2012
- 1 Comment
15 Conversion Rate Optimisation Tips for Contact Pages
For small business websites that are not necessarily selling products or providing any sort of online service, then the most important aspect of the website will be the contact page. Finding your contact details or filling in a contact form should be an easy and straightforward process for the user.Many websites adopt the tactic of placing a telephone number and email address at the top or side bar of every page on their website. This is a great way to provide quick access for visitors to get in touch and to reassure them that if they have any questions, you are available to chat.
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- Social Media
- 20th Dec 2011
- 1 Comment
New YouTube Updates: What You Need To Know
Having been one of the last few in the office to be legitimately shown the new YouTube updates, I didn’t get straight into trying them out, so for many this blog post might feel like old news. However I thought I’d still put together a list of some features that I think are worth explaining further and how you can use them to improve your YouTube experience. -
- Social Media
- 7th Dec 2011
- 2 Comments
Hello there. My name is Dean. In 2011, the search engine ranking results were dramatically affected by a website’s involvement in social media. Traditionally, website owners worked hard to gain natural links to their websites. However, with the rapid growth in social media, sharing content and engaging with your visitors became much more important. Google realised this, and they started including social media involvement in their ranking factors. It’s not always just the number of Twitter followers and Facebook fans that you have, but also the number of retweets and comments and involvement that the connections have.
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