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Choosing to redesign your website isn’t a decision you should just make because you feel it needs to be updated. Many of your visitors may be put off by the change, so it’s important to make the redesign worthwhile – and that means having conversions at the forefront of your mind.
With more mobile devices connected to the internet this Christmas than ever before and the huge increase in tablet devices likely to be unwrapped tomorrow, it’s no surprise that the internet and digital devices are becoming a big part of our Christmas experiences.
Last month I wrote about Google returning Semantic Search results and making big moves forward in understanding users through conversational word. Incredibly it turns out Google had released a completely new Algorithm that powered its Knowledge Graph during this time, although no one really noticed!
Last year there was a host of blog posts and thoughts on Semantic Search including this and this on the Koozai blog. A question to Matt Cutts in 2010 asking ‘What is the future of Semantic Search’ showed some early insight into what Google may be working towards. Let’s take a look at what we know.
Last month I wrote a blog post featuring lots of Google Webmaster Tools Resources. Google Webmaster Tools is widely used by SEO’s looking to improve their site for Google, but people often forget about the other search engines, Bing and Yahoo. Of course Bing powered search only officially accounts for around 8% of UK searches, but I have clients with over 30% of visits coming from Bing and Yahoo combined, so it is completely in an SEO’s interest to make sure their websites are well optimised.