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Last month I covered the different types of fee models that a marketing manager or business owner would likely encounter when searching for which PPC management agency to use. These included performance and spend based fees versus fixed fee and self-management. This month I want to expand on the benefits, limitations and usefulness of using a fixed fee PPC management agency.
Google hasn’t become one of the biggest businesses today through offering free organic results. Its AdWords system generated a massive 95% of its revenue in 2012. Each day companies big and small throw cash at Google and other paid advertising platforms in return for instant traffic. If managed properly, it can work wonders. So let’s take a look at how you’re managing your AdWords account to see if it’s working for you.
Remarketing is an exceptionally powerful way to market to previous website visitors, but not many businesses are doing it. This may be because people are unsure of how to do it or have concerns about utilising it. So, here at Koozai we’ve put together a list of questions your boss may ask about this useful display advertising strategy.
MeasureFest has returned for 2014! We’ve had another insightful day of Website Analytics, Conversion Rate Optimisation and Website Usability. Check out my full write-up of the event, with 65 tips on analytics, CRO and usability.
Banner Advertising has captured website user’s attention for many, many years. Where other online advertising platforms have changed with different implementations, the traditional banner advert has remained a standard that doesn’t get old. If you’re new to this platform, check out how to make your adverts stand out.
Choosing to redesign your website isn’t a decision you should just make because you feel it needs to be updated. Many of your visitors may be put off by the change, so it’s important to make the redesign worthwhile – and that means having conversions at the forefront of your mind.