Blog Posts, Videos and More

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  • SEO
  • 14th May 2013
  • 2 Comments

  Big List Of Google Webmaster Resources

  

  Unless you’ve been living like its 2005, you should be aware that the first role of doing SEO is to make sure your website complies with Google’s Webmaster Guidelines. If it is not in line with these guidelines then you can expect to see some issues with its indexation and visibility in the Google search results.

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  • News
  • 22nd Apr 2013
  • 3 Comments

  How Traditional Brands Should And Are Investing In Digital

  

  This month I want to talk about how Traditional Brands can and actually are investing in digital media and services, not just their own websites. With the boom in online shopping and digital media as a whole, how do existing offline brands get involved? I believe they should all be making an effort to get a piece of the digital market in order to attempt to survive the downturn we are seeing in High Street shopping and services.

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  • Paid Search
  • 22nd Mar 2013
  • 5 Comments

  A Step By Step Guide For Switching To AdWords Enhanced Campaigns

  

  Our week long focus on PPC is almost over but we still have time to look at what the experts we interviewed on Wednesday called the biggest change to PPC in 2013. If you’ve put off switching to Enhanced Campaigns, Dean has put together this guide on exactly how to change over.
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  • News
  • 15th Feb 2013
  • 5 Comments

  How Much Is The Internet to Blame For High Street Retailers Going Under?

  

  The last few months have seen further high profile UK businesses announcing  that they have entered administration. Comet, Jessops, HMV and Blockbuster have been the most recent of a line of high street retailers going under.The company directors themselves, news channels, press and media were quick to blame a variety of factors, including the growth of Internet shopping.

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  • Analytics
  • 3rd Jan 2013
  • 2 Comments

  10 Fresh CRO Tests to Try for 2013

  

  Happy New Year! It’s time to nurse those hangovers and burn off all that Christmas binge eating… it’s time for a fresh start to the month both for your body and your website! Here’s an easily digestible post with ten ideas for things you can test on your website to drive more conversions in 2013.

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  • SEO
  • 3rd Dec 2012
  • 1 Comment

  Has 2012 been the Year of Mobile and what will 2013 Hold?

  

  If I had a link from the BBC every time I heard the phrase “this is the year of Mobile” I’d be a very happy SEO. For the past few years, predictions on the state of Mobile marketing and growth have been pretty impressive and indeed Mobile usage has rocketed during this time period but have conversions from Mobile visitors followed suit? Let’s take a look at what 2012 has delivered (or hasn’t delivered) on Mobile devices.
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  • Analytics
  • 9th Nov 2012
  • 2 Comments

  Why Is Conversion Rate Optimisation (CRO) Overlooked?

  

  If you’re reading this post you are probably either someone who doesn’t know much about Conversion Rate Optimisation (CRO) and are keen to know more about how you can implement it on your site or you are a specialist in the CRO field looking to help my cause to make more people aware of CRO and the potential increases in profit margins that can be achieved.
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  • Brand
  • 16th Oct 2012
  • 2 Comments

  Domain Name Branding: Is It Worth It?

  

  Today, more than ever, branding is a huge factor in marketing your business. Traditionally a brand is described as a method of differentiating between similar products or services. According to every search engine’s favourite resource, Wikipedia, the first graphic use of a brand was a watermark on papers in Italy back in the 1200s.

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  • News
  • 14th Sep 2012
  • Comment

  BrightonSEO Write Up - Part 1 #BrightonSEO

  

  It’s that time of the year again when SEOs from around the country, including a sizable contingency from Koozai, converge on Brighton for the aptly named BrightonSEO conference. Kelvin, who organises the event twice a year, appears in penguin outfit to set to stage of this year’s September . This already looks to be another bumper day of interesting talks and surprises.

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  • Brand
  • 6th Sep 2012
  • Comment

  How to Create Brand Guidelines For a Digital Business

  

  Here at Koozai we love working on our branding. A strong brand can not only generate a positive relationship with customers but it can also help visibility online and in search engines. To help us keep our branding as clear as possible, we created a brand guidelines document for our own reference.

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  • SEO
  • 24th Aug 2012
  • 3 Comments

  Google Webmaster Tools Alerts: Be a Smarter SEO

  

  You might not have noticed, but recently there has being a whole host of Google Webmaster tools updates. These rather silent updates have enabled Webmasters to learn more about how Google interacts with their website and now alerts you to even more potential site issues discovered. In this blog post I want to highlight the Message Center feature.

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