We love digital
Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5pm
In April, a new conversion column started appearing in AdWords reports and eventually the main AdWords homepage; it was called “Conversions (many-per-click)” and the old Conversion column was changed to “Conversions (1-per-click)”. This was done with no real fanfare at the time, especially considering the importance of the column. But what is “many per click” and is it better than plain old conversions?
According to Internet security company Dasient, 5.8 million pages over 640,000 sites were infected with malware in the third quarter of 2009, whilst Google revealed that the number of entries on the Google Safe Browsing Malware List has doubled in the last year.
But what is Malware and what do you do if your website is infected?
In the past, this blog article has explained What is a Click through Rate (CTR) and why is it Important?, so that is not something we need to explore further here. The purpose of this post is to help understand how exactly you manage the CTR and keep it at a good level.
Below we give you five top tips to help you along your way:
With the launch of Bing, many website owners have discovered that the description of their site is not all it should be.
Whilst, as most site owners understand, the description on Google is taken from the Meta Description tag, Bing has taken the decision to extract the information from their listing in the Open Directory (DMOZ).
On the 7th Day of Christmas, Koozai gave me 7 copywriting tips:
Website visitors are fickle, and if they can’t find the information they want on your website, they will move on. Make sure that when people arrive at your site they can scan the page and understand your content straight away. Read More
On the 2nd day of Christmas Koozai share 2 user experience tips:
Build a Text Based Site Map
Large, complex sites should always have a site map. Don’t let your visitors feel their way through the site, if they are lost or confused, a site map will help them find their way.
Use Consistent Navigation
People are impatient, and therefore so are the users of your website. Don’t confuse people by making them learn new site navigation when they have just made sense of your current one. Use obvious and consistent navigation throughout your whole site, and always have a link to your homepage from every page on the site.