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Colin Differ

Colin Differ

Colin's role as a search specialist is to manage both organic and paid search to achieve a high ROI for our clients.

Blog Posts, Videos and More

  • Colin Differ
    What is the difference between Conversion (Many-per-Click) and Conversion (1-Per-Click)?

    In April, a new conversion column started appearing in AdWords reports and eventually the main AdWords homepage; it was called “Conversions (many-per-click)” and the old Conversion column was changed to “Conversions (1-per-click)”. This was done with no real fanfare at the time, especially considering the importance of the column. But what is “many per click” and is it better than plain old conversions?

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  • Colin Differ
    What is Malware and How Do You Clean Your Website of it?

    According to Internet security company Dasient, 5.8 million pages over 640,000 sites were infected with malware in the third quarter of 2009, whilst Google revealed that the number of entries on the Google Safe Browsing Malware List has doubled in the last year.

    But what is Malware and what do you do if your website is infected?

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  • Colin Differ

    On the 7th Day of Christmas, Koozai gave me 7 copywriting tips:

    1. Scanability
    Website visitors are fickle, and if they can’t find the information they want on your website, they will move on. Make sure that when people arrive at your site they can scan the page and understand your content straight away. Read More

  • Colin Differ

    On the 2nd day of Christmas Koozai share 2 user experience tips:

    Build a Text Based Site Map
    Large, complex sites should always have a site map. Don’t let your visitors feel their way through the site, if they are lost or confused, a site map will help them find their way.

    Use Consistent Navigation
    People are impatient, and therefore so are the users of your website. Don’t confuse people by making them learn new site navigation when they have just made sense of your current one. Use obvious and consistent navigation throughout your whole site, and always have a link to your homepage from every page on the site.