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Ben Norman
Managing Director of Koozai, Ben Norman has extensive knowledge of search engine marketing. A regular writer on the subject, Ben’s first book, ‘Getting Noticed on Google’ has sold over 50,000 copies. Ben’s comprehensive knowledge is written in a straightforward and easily understandable way; be sure to read his sought after contributions on the future of Koozai.
Blog Posts, Videos and More
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- SEO
- 25th Jan 2010
- Comment
See your website from a search engine’s point of view with Koozai’s Website Analyser.
This brand new SEO tool with give you a fantastic insight into how your website is shaping up. With information on your domain, the link profile and the on page SEO work you’ve performed, the Website Analyser covers the full spectrum in one compact package.
As with all of our SEO Tools, the Website Analyser is completely free and there are no obligations attached. To take advantage of this great feature all you need to do is enter your website’s URL or domain name and a few seconds later you’ll have your full, automated report.
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- News
- 25th Jan 2010
- 1 Comment
Koozai Launch New SEO Tools Section
The Koozai site now offers a fantastic new SEO Tools area. Here you’ll find a selection of complimentary applications to help you make the most out of your Search Engine Optimisation efforts.
We currently feature three applications:
- Website Analyser
- Lead Tracker
- Video Skin
All of these are free to use for anybody and come with absolutely no obligation, so take a look and see what you can do for your site today.
The Website Analyser will provide you with an instant report on the state of your site. It pulls in information from a number of sources to provide a comprehensive overview of where your website is functioning well and where improvements could perhaps be made. This is a great resource to monitor your progress, so feel free to keep checking back and seeing how your SEO campaign is progressing.
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- News
- 10th Nov 2009
- Comment
Koozai Win Award for Best Customer Focus
Koozai are delighted to have been presented with the award for “Best Customer Focus” at the recent “Best Business Awards” which are renowned as one of the UKs highest profile business awards.We work hard to ensure all of our customers receive the very best results along with first class customer service and this award shows that we are achieving it.
In response to Koozai winning the award for Best Customer Focus, the Chair of the Judges said: “Many organisations pay lip service to delivering great customer service but few actually deliver above and beyond expectations. Koozai are one such company. They consistently add value to their clients’ marketing activity helping them to raise their profile and attract new business through expert search engine marketing. With strong financial performance despite the current difficult economic climate, the judges expect Koozai to go from strength to strength.”
As always we will continue to work hard to exceed our customers expectations and deliver the best service possible. If you would like to find out more about how our SEO Services can help your business excel in these recessionary times please do not hesitate to contact us.
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- News
- 13th Oct 2009
- Comment
Koozai Win Award for Outstanding Online Marketing
Koozai are proud to have been awarded the award for “Outstanding Online Marketing” at the recent Global business Excellence Awards which aims to recognise and reward business excellence. This is yet another recognition of our dedication to the search industry and our clients.Commenting on Koozai’s award for Outstanding Online Marketing, the Chair of Judges said: “It is the company’s unrelenting focus on industry expertise, customer service and transparency that sets them apart. Search engine optimisation is considered by some as a black art that is difficult to monitor and evaluate but Koozai have addressed this and removed the ambiguity for their clients. Impressive turnover growth over the last three years is set to continue in to 2010.”
We will continue to work hard to keep our competitive edge and keep delivering tangible results for our clients, if you would like to find out more about our search engine marketing services then please feel free to contact us for a no obligation review of your website.
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- News
- 6th Mar 2009
- Comment
Koozai have just returned from a very successful 2 day exhibition at Business South. We got a chance to speak to some of the south’s businesses about their search marketing activities and how they could better the results they were getting online.
Business South 2009
The exhibition gave us a good opportunity to catch up with some existing clients and partners, as well as provide many new prospects with the information they were seeking as to how they can benefit from our professional search engine marketing (SEM) services.
If you didn’t manage to make it down to the exhibition please feel free to Contact Us Now to find out how we can help you generate a higher return on investment from your Internet marketing spend.
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- News
- 21st Feb 2009
- Comment
It comes around fast and we are here again! Koozai is 3 years old today!
The time goes by so fast but we have come along way in the last three years from a small start-up company to one of the UK’s leading online marketing companies.
What makes us so successful? We specialise in search and only search. We dedicate all our time and resources to this fast paced industry and, as such, ensure that we keep ourselves and our clients at the cutting edge of the search engine marketing industry.
So, Happy Birthday to us and thank you to all of our clients and hardworking staff who have helped us get to this point!
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- News
- 1st Jan 2009
- Comment
Koozai would like to wish everyone a happy New Year and we hope everyone had a relaxing and enjoyable Christmas break.
At Koozai we are looking forward to an exciting and prosperous new year and are working hard to ensure all of our clients experience the same success.
If one of your New Years resolutions is to increase your online visibility then why not get in touch to see what we can do for your business?
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- SEO
- 24th Dec 2008
- 4 Comments
12 Strategies to Get More Inward Links
On the 12th day of Xmas…
Links are the backbone of any good search engine marketing strategy and below are 12 ways you can get quality inward one way links to your website:
- Directories – submit your website to quality directories such as Yahoo, BOTW and DMOZ. Being in these directories can not only get you links from very credible places but also generate traffic and also other links.
- Forums – contribute to forums in your niche and use your website link in your signature as you will gain links and also be seen as a contributor to your industry.
- Articles – create them specific to your niche and submit them to places like Ezine articles as people will pick them up and use them on their websites.
- Press Releases – Submit these online to places like PRWeb as you can find you get local or national media coverage and have your press release published anywhere on the web.
- Social Bookmarking – If you have a really good article or piece of content that you have posted to your website then be sure to ask associates to review it and tag it through places such as Digg and StumbleUpon as this can go viral very quickly.
- Wikipedia – Add your website or product only if it is credible and suitable as if you attempt to spam this resource you will get banned straight away and have your entry removed.
- Answer Questions – Use Yahoo Answers and Google Groups to answer questions and link to relevant resources, not always yours but if its relevant then why not.
- Hub Pages – Set up pages for your products or service on social hub sites like Squidoo and Hub Pages and use these to link through to your website.
- Start a Blog – Publish great content regularly on your own blog and people will naturally link to it
- Flash games – develop a fun game that can be distributed and that is specific to your industry if its good and more importantly fun people will link to it.
- Tools – offer free tools or services that people will want to link to to add value to their visitors, this will naturally attract links.
- Videos – Publish informative videos on your website that will be of benefit to people in your industry.
Above is only a few ways to develop you inward links but you can get as creative as you need to.
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- SEO
- 21st Dec 2008
- 4 Comments
On the 9th day of Xmas…
On-page search engine optimisation is very important and below are 9 tips to help ensure you get the most from it:
- Page Titles – Need to be unique, relevant, individual per page and most importantly contain your main keywords and these shout what your page is about so get them right.
- META Descriptions – should be unique per page, include your keywords and be good sales copy as this will be displayed more often than not in the search results and is key to getting a searcher to click on your entry.
- Content – This must be unique, good quality and contain your main keywords but do not spam it to the extent where the copy does not read properly as it will never convert.
- Internal Linking – use keywords in the links you use to link the pages of your website together as this will increase the value of the link and the perceived relevance of the page you are linked to.
- Headers – Make proper use of your headers starting with your prime title as a H1 and work down as this will be used to decide which phrases are most important on your page.
- Alt Tags – Primarily used by screen readers to interpret an image to a visually impaired person, the search engines also use these to find out what the picture is about, so be sure to use your keywords where appropriate.
- Sitemap – ensure you have a sitemap and that it is linked off of your homepage as this will ensure all of your websites pages get found and crawled.
- Validate – go to the W3C website and ensure that your website validates. If it does it will be easier to crawl and the robots are less likely to get stuck on your site and give up.
- Get a Blog – Blogs are fantastic as the search engines love fresh unique content and Blogs ensure they get it. Also its a great way of becoming a source of knowledge for your industry and will see you gaining more links and business.
These are 9 simple tips that if followed will see you gaining search rankings faster than you can polish of that turkey.
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- Social Media
- 18th Dec 2008
- Comment
On the 6th day of Xmas….
Video on the web is becoming an essential part of the marketing mix and below are a 6 ways you can use video to promote your business online:
- Video testimonials – from your clients saying how good you are and how you have helped their business do better. These work very well at getting you credibility and trust online.
- Video reviews – for products you sell so people can really get to grips with what they are buying. Statistics state that people are more likely to buy when the sales message is supported by video.
- Tips and help videos – these work very well and getting you ranked for long tail terms and enable you to show your knowledge online and this leads to further business and brand awareness within your niche.
- Video introductions – to services on your website so you can guide them through the page and service being offered to save them reading it. Works well for people in a hurry and also those who dislike reading large amounts of text.
- Walk rounds and tours – good for hotels, car dealerships and estate agents as people can really get a feel for what they are looking at and this also will stop wasted time as people wont bother doing a real tour if they don’t like the look of the video tour.
- Screen capture processes – such as using applications and software to show how easy it is to use and this can also be used for the instructional guides that accompany it.
These are just a few ways you can promote your business online but all will do wonders for your online visibility.
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- SEO
- 10th Dec 2008
- 10 Comments
It is finally out of development and ready for download.The theme aptly named “WordPress Video Theme” is just that and has a whole host of other goodies built in like:
