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Hi, my name is Ben Norman, and I’m the MD here at Koozai. Today, I want to talk to you a little bit about pushing your brand on Twitter. Now, there are a lot of businesses out there using Twitter already to engage with their clients, suppliers, and peers and just generally network. It’s really a good, useful tool. I suggest it to every brand, no matter what niche you’re in. It’s a very useful advertising vertical, and it is very useful for helping you brand yourself online.
We are continuing to grow as a company and as such, have made some exciting changes to our job roles by introducing a Board of Directors.
Koozai has just moved into its sixth year of trading and we felt it was time to promote two members of the management team up to Director level. This change has allowed each Director to take full ownership of their department, have more accountability and ensure that we are working together as a team to drive the business forward.
The new structure brings us more inline with other companies and moving into the London market this has become very important to us.
We are extremely pleased to announce that, as of today, Impact Media is no more. From this morning, as part of our ongoing development and rebranding, we will be known as Koozai.
After a little over five years as Impact Media, we felt it was time for a change. Our business has developed hugely, so have the services that we offer, therefore we needed a brand that accurately reflects this and helps us to differentiate ourselves.
Don’t worry; the faces are still the same as are our brand principles, only the name has changed. Our services will continue as usual, meaning clients won’t be affected and neither will our blog.
Following a recent auditing of the quality management systems in place at Koozai, we are delighted to announce that we have successfully achieved ISO 9001 accreditation for a second consecutive year.
Despite the significant growth in the company and updates to our internal systems over the past 12 months, Koozai are still as organised and methodical as ever. Last year we were delighted to be able to announce that we had achieved ISO 9001 status for the first time. In the meantime though we have worked hard to ensure that our standards don’t slip and this is the perfect reward for our efforts.
We are pleased to announce that the Koozai website is now officially CO2 neutral.
We’re one of a growing number of companies who have signed up for the CO2 neutral website initiative; ensuring that all of the carbon created in hosting the Koozai site is offset with sustainable solutions. Therefore every time you now view a page, the effect is neutralised.
This is just a small part of our company’s efforts to be more environmentally friendly and improve the efficiency of all our services. Whilst you’ll not notice any difference in the site itself (apart from the small logo on our Accreditations page), it’s our way of making sure that we’re doing our bit to help – no matter how small it may seem.
As the Digital Economy Bill comes to dominate parliamentary discussion, we consider what effect, if any, it will have on business and services.
Having received the backing of the House of Lords, the Digital Economy Bill is nearing full Government approval [further reading: Digital Economy Bill approved by House of Lords | The Telegraph]. The proposal though, as it stands, has been a source of great controversy. Whilst promoting faster broadband rates and a greater dispersal of the Internet for UK users, issues of copyrighted materials and the infringement of civil liberties have blighted this progressive bill.
The Internet is firmly embedded in the day-to-day running of business, systems of governance and society in general. In a relatively short period of time it has come to dominate the global landscape, revolutionising everything in its wake.
Communication, marketing, finance, shopping and sales have all been streamlined by the availability of broadband. New businesses have been created and unique streams of income developed. In fact we are now so dependent on the Internet that for many, living without it would be almost impossible.
We are pleased to announce that Koozai have successfully gained ISO 9001 accreditation.
Muddled, linear, maddening…heaven? What would the Internet really be without SEO and can we live without it?
You don’t need me to remind you how unpopular SEO is in some circles. Whilst some see it as a great equaliser and an enabler of smaller websites, others see it as a giant leach, slowly sucking the life out of the Internet as we know it. But is the Internet actually for having SEO?
After all, SEO has helped to form the indexes that the search engines now hold. The dark arts once practised by some have also helped to strengthen algorithms and paved the way for the latest developments.
Everything that achieves great success has to have a nemesis. In politics, fiction (although these two aren’t always mutually exclusive) and business everybody has to have a competitor to drive it forward; but some also need a third element.
Some call Google a monopoly, others one of the most innovative companies in the online technologies sector pushing forward the progress of the Internet. The one thing that can’t be argued though is that it is the most popular website in the world, and with it, the most used search engine. So is their dominance having a negative effect on the Internet?
Google as a company and an entity has grown so rapidly in such a (relatively) short period of time. Today, as it has been for some years in truth, the company name is the byword for online search. We don’t simply look for information, products and services any more, we ‘Google them’.
Their encroachment into the day-to-day language has helped the brand grow and the search engine develop. With an 80% share of the lucrative search market, as well as developing their own operating system, Internet browser and mobile phone amongst many other things, Google have gradually expanded their influence and gone far beyond the parameters of their original business. So the big question is, has this growth had a positive or negative effect on the Internet?
After the financial doom and gloom that has shrouded the nation for the past year or so, this morning’s announcement that we are out of recession will come as a welcome respite. However, for online retailers 2009 has been a bumper year, with a 14% year on year increase.
We may now be able to consign phrases like credit crunch to the jargon bin, but it appears that while the nation’s wealth has only been increased by 0.1%, online retailers have been experiencing bumper profits. £5.46 billion was spent online in December alone, which represents a 17% increase on the same period last year.
According to the latest IMRG Capgemini e-Retail Sales Index, consumers have purchased 14% more online in 2009 than they did the year before. Positive movements have been seen in almost every sector, which goes someway to show just how dependent we are on the Internet and how keen we are to take advantage of its convenience.
As a part of our new SEO Tools section, Koozai are pleased to be able to offer our Lead Tracker application.
This simple tool has been designed to help you find out a little more about where your conversions originated from. Using a straightforward piece of coding embedded within your site, you can log where a converting visitor came from and even what they were searching for to find you.
This is a fully automated system that will deliver reports directly to your inbox as and when a conversion occurs. The Lead Tracker will ensure that you are kept right up to date with all your website’s conversions, whilst also giving you valuable information for your future SEO work.