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Arnold Ma

Arnold Ma

Arnold has a broad experience in both traditional and digital marketing. His degree in Internet Engineering gives him the perfect technical expertise for SEO and PPC. He writes about his experiences in both of these topics.

Blog Posts, Videos and More

  • Arnold Ma
    28 Top Link Building Resources

    28 Top Link Building ResourcesLink building is probably the most time-consuming part of SEO – something many webmasters are still confused about and do very little of, but we all it’s an essential part of SEO.

    There are a lot of discussions around just HOW important link building is, such as, what are we going to do if/when Google changes their ranking algorithm and devalues links? The truth of the matter is, incoming links will continue to be an important factor in how search engines rank websites, it’s the bedrock of the internet as it stands today, and it connects everything to everything else. Read More

  • Arnold Ma
    New London Google Office – Learn with Google Day

    Google LogoYou know you are working in digital marketing when you are actually excited about visiting the Google office. Well, that was me this morning, especially as they have just moved their London office to a brand new building near High Holborn. It’s so new I can even forgive Google for not having it on Google Maps – I’m just bitter because Google maps led me to a small theatre near Covent Garden…

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  • Arnold Ma
    Disadvantages of Buying and Selling Google +1′s

    Google Plus OneThe big question is, will this affect your rankings in the Google SERPs?  Chances are it will, but as always, no one can be 100% certain of Google’s ranking algorithm. In their own words:

    “This is just one of many signals Google may use to determine a page’s relevance and ranking, and we’re constantly tweaking and improving our algorithm to improve overall search quality. For +1′s, as with any new ranking signal, we are starting carefully and learning how those signals affect search quality.”

    Since this is a new feature it’s no surprise that entrepreneurial internet marketers have already started creating businesses around the +1s.

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