Blog Posts, Videos and More

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  • SEO
  • 10th Oct 2011
  • 2 Comments

  28 Top Link Building Resources

  

  Link building is probably the most time-consuming part of SEO – something many webmasters are still confused about and do very little of, but we all it’s an essential part of SEO.

  There are a lot of discussions around just HOW important link building is, such as, what are we going to do if/when Google changes their ranking algorithm and devalues links? The truth of the matter is, incoming links will continue to be an important factor in how search engines rank websites, it’s the bedrock of the internet as it stands today, and it connects everything to everything else. Read More

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  • Analytics
  • 29th Sep 2011
  • Comment

  New London Google Office - Learn with Google Day

  

  You know you are working in digital marketing when you are actually excited about visiting the Google office. Well, that was me this morning, especially as they have just moved their London office to a brand new building near High Holborn. It’s so new I can even forgive Google for not having it on Google Maps – I’m just bitter because Google maps led me to a small theatre near Covent Garden…

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  • Paid Search
  • 6th Sep 2011
  • 1 Comment

  Google AdWords Ad Extensions – Part 4 of 4 – Call Extensions

  

  I have already gone through the top three AdWords Ad Extensions in the past weeks – initially planned as a three part series. As I concluded the last post on Product Extensions, I felt it would be a shame to miss out on Call Extensions, especially with the growing market for mobile search.

  I hope this fourth (bonus) part of my  AdWords Ad Extension series can be of use!

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  • SEO
  • 30th Aug 2011
  • 1 Comment

  Disadvantages of Buying and Selling Google +1's

  

  The big question is, will this affect your rankings in the Google SERPs?  Chances are it will, but as always, no one can be 100% certain of Google’s ranking algorithm. In their own words:

  “This is just one of many signals Google may use to determine a page’s relevance and ranking, and we’re constantly tweaking and improving our algorithm to improve overall search quality. For +1′s, as with any new ranking signal, we are starting carefully and learning how those signals affect search quality.”

  Since this is a new feature it’s no surprise that entrepreneurial internet marketers have already started creating businesses around the +1s.

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  • Paid Search
  • 26th Aug 2011
  • Comment

  Google AdWords Ad Extensions - Part 3 of 3 - Product Extensions

  

  In my last couple of posts I’ve explained Ad Sitelinks and Location Extensions, two very important features of AdWords. Today, I will discuss an essential feature for e-commerce websites – Product Extensions.

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  • Paid Search
  • 17th Aug 2011
  • Comment

  Google AdWords Ad Extensions - Part 2 of 3 - Ad Sitelinks

  

  Last week I went through location extensions, a great way to get more exposure for your PPC text ads. In order to take full advantage of AdWords, it is highly recommended you utilise all Text Ad Extensions you can. Today I will be introducing the most valuable extension in my opinion – Ad Sitelinks Extension. Read More

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  • Paid Search
  • 9th Aug 2011
  • 5 Comments

  Google AdWords Ad Extensions - Part 1 of 3 - Location Extensions

  

  There is a lot of confusion over the ad extensions feature on AdWords. Most accounts I come across do not make the most of them, and it’s still used infrequently compared to the rest of AdWords features. Over the next three weeks I will review and explain the three different ad extension features – location, product and site link, they are great if you can utilise just one and even better if you can use all three.

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