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Arnold Ma

Arnold Ma

Arnold has a broad experience in both traditional and digital marketing. His degree in Internet Engineering gives him the perfect technical expertise for SEO and PPC. He writes about his experiences in both of these topics.

Blog Posts, Videos and More

  • Arnold Ma
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    Baidu is currently the principal search engine in China, and China is a huge country with over one billion people. That’s a lot of potential internet users doing a lot of searching. Here are some interesting stats before I start. In the year 2000, there were only 22 million people with access to the Internet. That’s just 1.7% of the population. By the year 2011, that number went up to 513 million, an astonishing 2,180% increase.
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  • Arnold Ma
    Baidu SEO Guide – On-Page and Technical SEO

    China has consistently been one of the fastest growing economies in the world for the past decade. Read More

  • Arnold Ma
    80 Actionable Insights From Linklove 2012 #linklove

    Linklove LogoToday the 2nd Linklove conference was held in London with eight speakers. Read More

  • Arnold Ma
    Online Marketing – What’s Changed and What Hasn’t

    EvolutionThe internet by nature is a fast growing medium. It’s been rapidly evolving ever since it was first conceived. So it shouldn’t surprise anyone that a relatively young industry such as SEO is also in a constant state of evolution.

    SEO constantly evolves– it has been a hot topic in the industry for a while, with SEOMoz adopting the term “inbound marketing” and creating Inbound.org, combined with rumours that will be dropping SEO from their brand, becoming simply Moz. All this hype from certain thought leaders (no names mentioned) have spread like a virus among the industry.

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  • Arnold Ma
    How did you Get Started with SEO or Digital Marketing?

    StartWhether I’m at a digital marketing conference or trying desperately to generate some small talk with friends of friends, to break the ice I will often ask how they first got started in the industry they are working in. Read More

  • Arnold Ma
    LinkedIn Business Page Setup – Plus Social Media Marketing Strategy Tips

    linkedin_logo-300x200Social media profiles for your business are becoming more important as Google continues to focus on brands – favouring business with strong brand signals in SERPs. We have seen this time and time again with terms such as ‘Amazon’ or ‘Apple’.

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  • Arnold Ma
    How Not to Buy Links Like Google – Plus Link Buying Facts and Myths

    Notes“Fate. It seems, is not without a sense of irony.” My last post had a huge section on Google’s efforts to combat poorly constructed, spammy and thin content. Last week, Aaron Wall of SEO Book exposed Google doing the opposite of what they are actively and public against. Google hired a digital agency, Essence, that initiated a marketing campaign which generated a lot of poorly written paid blog posts promoting the Chrome product, at least one of the posts were found containing followed backlink to the Google Chrome page.

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  • Arnold Ma
    Google Algorithm Change Predictions in 2012 – Prepare your Website for the New Year


    Google LogoIn order to predict 2012 Google Algorithm changes we need to first look at 2011. Read More

  • Arnold Ma
    4 Link Building Strategies to Avoid – With Alternatives

    Bad Link In my last post I went through a list of 28 top link building resources, if followed correctly and with a bit of creativity you shouldn’t have any problems with search engines while your rankings continuously improve.

    However, as I mentioned in the previous article, some people still believe all links are good links – quantity over quality. This kind of attitude not only negatively affects your rankings, but in extreme cases can actually get you de-indexed completely from search engines.

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