We love digital

Call 0845 485 1219

We love digital - Call and say hello - Mon - Fri, 9am - 5pm

Anna Lewis

Anna Lewis

Our resident analytics specialist is Anna Lewis. Anna is unbelievably attuned to anything analytical and can fill you in on all the latest news, tips and advice to get ahead in this evolving market.

Blog Posts, Videos and More

  • Anna Lewis
    How To Track Contact Form Submissions Without A Confirmation Page

    SubmitSometimes web developers are unable to create a thank you or confirmation page for a form submission, this leaves you unable to easily track how many forms have been completed, as goals in Google Analytics require a URL. However, there is a nice and easy way round this. It just takes a small amount of code and you can create a pretend URL to load when the submit button is pressed.

    Read More

  • Anna Lewis
    Tracking Social Media in Google Analytics – New and Improved Functionality!

    social interactionsNew functionality in Google Analytics includes the ability to track social interactions on your site and easily see data for this in the Analytics interface. The Google ‘+1′ button is automatically tracked and buttons such as ‘Tweet this’, ‘Follow us’ and ‘Like’ can be tracked alongside this by implementing some code on your site.

    This functionality is only visible in the new version of Google Analytics, which is now available to everyone, so I’d recommend having a look around and getting used to this interface as it has so much extra functionality. It also only works with the latest version of tracking code, known as the asynchronous code, this is the one that goes before the </head> tag.

    Read More

  • Anna Lewis
    Google Updates Image Traffic Medium in Google Analytics

    Image search in analytics In another update by Google this week, they have surreptitiously changed the way that traffic from image search is reported. Part way through the month, with no explanation or warning, visits to your site from Google Images are now being reported under the medium of Search Engines, when before they were classed as Referrals.

    This update is likely to affect your reporting if you have a number of visits from image searches, so you will need to take this into account when looking at your recent data and making any comparisons.

    Read More

  • Anna Lewis
    First Click v. Last Click Attribution in Google Analytics and AdWords

    ConversionsThere is a fundamental difference in the way that Google Analytics and AdWords report traffic mediums and which mediums lead to conversions; one of reasons why the numbers will always vary. Read More

  • Anna Lewis
    Video Still

    This post is all about Google Analytics, so first off, you’ll need to know how to set up Google Analytics and basic Google Analytics terminology.
    Read More

  • Anna Lewis
    How to Set Up Google Analytics Goals

    GoalsWhile using any analytics software for your website it is very important to make sure you are tracking how people convert on your site, otherwise you can never get the full picture and understand how successful your site is.

    In addition to E-commerce tracking for online shops, Google Analytics offers goal tracking to enable you to track several things that could be seen as conversions. Including visits to a URL, Time on Site, Pages per Visit and now Events. This post will take you through the basics of setting these up and explain how they can be useful to you.

    Read More

  • Anna Lewis
    Tracking an Email Campaign in Google Analytics

    EmailWhen looking at the Traffic Report in Google Analytics once an email campaign has been sent it can be hard to get a good understanding of how much traffic came to the site and how these visitors interacted and converted.

    Unfortunately, Google can’t track this automatically for you as there are so many email providers but luckily it’s nice and easy to implement tracking yourself so that you can see exactly how many visits were generated from each email campaign and how these visitors interacted with your site.

    Read More

  • Anna Lewis
    Video Still

    This blog post and video will take you through different methods that you can use to monitor interaction with your brand through Google Analytics – a topic suggested to us by Lauren Hall-Stigerts at SEOMoz. It’s very important to monitor your brand online, a topic that Sam has explained in this blog post and reviewed brand monitoring tools in her video.
    Read More

  • Anna Lewis
    How to Use Advanced Segments To Analyse Your Website Traffic

    Google Analytics have a nifty little feature called Advanced Segments that, simply put, allows you to group your data based on a wide variety of factors. By grouping the data you can analyse different segments more closely.

    This post is going to take us through the kinds of segments you can use and how to get the most out of the advanced segments. There is so much scope with advanced segments that if you haven’t used them before you will hopefully be brimming with ideas by the time you’ve read this post.
    Read More

  • Anna Lewis
    Video Still

    Hi, I’m Anna, and I’m a search specialist at Koozai. I’m here to talk to you about bounce rate. What it is, why you need to know about it, and what you can do to improve it. This video is going to be beneficial for anybody involved in the website, including web developers, SEO, PPC, email marketing, copywriting, and conversion rate optimization.
    Read More

  • Anna Lewis
    Getting Started with Advanced Segments – Default and Custom

    Advanced Segments have so much more to give you in Google Analytics, if you’ve never used them you really should try to make the effort to do so. But before you can start playing around with and making the most of the advantages of using different Advanced Segments, you’re going to need to know how to implement them.

    Luckily this is nice and simple and in addition to this basic guide, I have also written posts on using Advanced Segments to track social mediatrack mobile visits and check visitors can view your site and will also be outlining some examples to improve your website analysis in a future blog post.

    Read More