Blog Posts, Videos and More

• 

  • Analytics
  • 5th Oct 2011
  • Comment

  Google Analytics Version 5 Video Walkthrough

  

  Hello, I’m Anna Lewis, and I’m going to take you through finding your way around the new Google Analytics interface on behalf of Koozai.

  Here you can easily see all of your accounts, and you can search these to find the ones you’re looking for. You can also use the search function to search your list of accounts and click through these. This navigation is available throughout all of your reports and enables you to switch between profiles very quickly and easily. It also always gives you access to the Settings option.
  Read More

• 

  • Analytics
  • 4th Oct 2011
  • Comment

  Google Analytics Developments - September 2011

  

  Google are working very hard on new developments at the moment and as a result we have seen a number of updates in Google Analytics, including a whole new service and some exciting extra reports. I’m going to give you an overview of the updates that have happened most recently: real time reporting, SEO reporting from Google Webmaster Tools and Google Analytics Premium Service.

  Read More

• 

  • Analytics
  • 21st Sep 2011
  • Comment

  Making Money with Multi Channel Funnels from Think Visibility 6

  

  At Think Visibility 6 I gave my first conference presentation, covering the topic of Making Money with Multi Channel Funnels, the new functionality in Google Analytics. So this should be beneficial to anyone who wants to know more about Multi Channels Funnels.

  I’ve included the slides and everything I spoke about as well as everything I forgot to mention. I’m going to argue that I was sticking to the five minutes I was given, but I’d forgotten that rules can be ignored when Dom sets them!

  Read More

• 

  • Analytics
  • 25th Aug 2011
  • 2 Comments

  Introduction to Multi Channel Funnels

  

  Google have announced that multi channel funnels are now available in every profile. This functionality is a whole new area within the updated interface that enables you to see each touch point on the site before a conversion.

  Previously data in Google Analytics only reported on the last click before a conversion, which meant that if people found your site through social media, or long tail organic searches but came back to your site via a brand search the conversion would only have been attributed to the brand search.

  Read More

• 

  • Analytics
  • 9th Aug 2011
  • 3 Comments

  How To Track Contact Form Submissions Without A Confirmation Page

  

  Sometimes web developers are unable to create a thank you or confirmation page for a form submission, this leaves you unable to easily track how many forms have been completed, as goals in Google Analytics require a URL. However, there is a nice and easy way round this. It just takes a small amount of code and you can create a pretend URL to load when the submit button is pressed.

  Read More

• 

  • Analytics
  • 2nd Aug 2011
  • Comment

  Tracking Social Media in Google Analytics - New and Improved Functionality!

  

  New functionality in Google Analytics includes the ability to track social interactions on your site and easily see data for this in the Analytics interface. The Google ‘+1′ button is automatically tracked and buttons such as ‘Tweet this’, ‘Follow us’ and ‘Like’ can be tracked alongside this by implementing some code on your site.

  This functionality is only visible in the new version of Google Analytics, which is now available to everyone, so I’d recommend having a look around and getting used to this interface as it has so much extra functionality. It also only works with the latest version of tracking code, known as the asynchronous code, this is the one that goes before the </head> tag.

  Read More

• 

  • Analytics
  • 29th Jul 2011
  • Comment

  Google Updates Image Traffic Medium in Google Analytics

  

  In another update by Google this week, they have surreptitiously changed the way that traffic from image search is reported. Part way through the month, with no explanation or warning, visits to your site from Google Images are now being reported under the medium of Search Engines, when before they were classed as Referrals.

  This update is likely to affect your reporting if you have a number of visits from image searches, so you will need to take this into account when looking at your recent data and making any comparisons.

  Read More

• 

  • Analytics
  • 26th Jul 2011
  • 5 Comments

  First Click v. Last Click Attribution in Google Analytics and AdWords

  

  There is a fundamental difference in the way that Google Analytics and AdWords report traffic mediums and which mediums lead to conversions; one of reasons why the numbers will always vary. Read More

• 

  • Analytics
  • 22nd Jul 2011
  • Comment

  All the Ways To Track A Website

  

  This post is all about Google Analytics, so first off, you’ll need to know how to set up Google Analytics and basic Google Analytics terminology.
  Read More

• 

  • Analytics
  • 19th Jul 2011
  • Comment

  How to Set Up Google Analytics Goals

  

  While using any analytics software for your website it is very important to make sure you are tracking how people convert on your site, otherwise you can never get the full picture and understand how successful your site is.

  In addition to E-commerce tracking for online shops, Google Analytics offers goal tracking to enable you to track several things that could be seen as conversions. Including visits to a URL, Time on Site, Pages per Visit and now Events. This post will take you through the basics of setting these up and explain how they can be useful to you.

  Read More

• 

  • Analytics
  • 12th Jul 2011
  • 4 Comments

  Tracking an Email Campaign in Google Analytics

  

  When looking at the Traffic Report in Google Analytics once an email campaign has been sent it can be hard to get a good understanding of how much traffic came to the site and how these visitors interacted and converted.

  Unfortunately, Google can’t track this automatically for you as there are so many email providers but luckily it’s nice and easy to implement tracking yourself so that you can see exactly how many visits were generated from each email campaign and how these visitors interacted with your site.

  Read More