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Anna Lewis

Anna Lewis

Our resident analytics specialist is Anna Lewis. Anna is unbelievably attuned to anything analytical and can fill you in on all the latest news, tips and advice to get ahead in this evolving market.

Blog Posts, Videos and More

  • Anna Lewis
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    Hello, I’m Anna Lewis, and this video is about segments, using segments to improve your website’s results, and also just learning a bit more about your visitors and what’s happening on your website. This video should be useful whether you’re in SEO, PPC, conversion rate optimisation, or anything that basically involves website statistics.
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  • Anna Lewis
    What are the Benefits of Google Analytics Ecommerce Tracking?

    google analytics ecommerce trackingIf you have a website that sells products this post is here to help you understand the benefits of adding Google Analytics Ecommerce tracking to your site.

    Simply put, just adding a small amount of extra code in the back end of your site will allow you to gather data to see which traffic sources have been most profitable. This then enables you to work out your marketing ROI very easily. Who would say no to that kind of data?!

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  • Anna Lewis
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    Hi, I’m Anna. I’m here to talk about Google Analytics. But it’s almost Christmas, so we’re going to look at the presents that Google Analytics have given us this year. There’s quite a lot to choose from and even some I haven’t put on there, and we’ve also got some that we don’t know about yet. Google are going to have some more surprises in store for us next year, but let’s focus on what we’ve got this year.
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  • Anna Lewis
    Exciting Real Time Search Results in Google Analytics

    real time google analyticsOne of the recent new additions to Google Analytics is Real Time reports, an exciting place to see how many people are on your site right now! To see the data go to the Home tab and it is the first option on the left called Real-Time (Beta).

    What can the Real Time Report be used for?

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  • Anna Lewis
    Design a Moustache for Koozai Girls #Movember

    Koozai Tara MovemberEveryone likes to do their bit for charity, especially when you can do something fun, which is what the girls at Koozai are doing while the guys grow moustaches for Movember.

    But to do this, we’re going to need your help!

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  • Anna Lewis
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    This video explains Google’s SSL update, a change which has sparked controversy as it means that organic keyword data will not always be reported in tracking tools. Whilst data will only be missing where users are logged in, which is only a small percent at the moment, we have highlighted other solutions and the main issues of this change.
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  • Anna Lewis
    Should You Invest in a Mobile Website or App?

    mobile on google analyticsHave you thought about how much of your revenue comes from mobile? If your website is optimised for mobiles then chances are you’ve looked at some statistics, but how much could you be making if your site was actually properly optimised for mobiles?

    The data can really show you how well your current site is optimised on mobiles and what potential there is to improve the revenue from mobiles. So here’s how to find out if it’s worth it to you!

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  • Anna Lewis
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    Hello, I’m Anna Lewis, and I’m going to take you through finding your way around the new Google Analytics interface on behalf of Koozai.

    Here you can easily see all of your accounts, and you can search these to find the ones you’re looking for. You can also use the search function to search your list of accounts and click through these. This navigation is available throughout all of your reports and enables you to switch between profiles very quickly and easily. It also always gives you access to the Settings option.
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  • Anna Lewis
    Google Analytics Developments – September 2011

    google analytics betaGoogle are working very hard on new developments at the moment and as a result we have seen a number of updates in Google Analytics, including a whole new service and some exciting extra reports. I’m going to give you an overview of the updates that have happened most recently: real time reporting, SEO reporting from Google Webmaster Tools and Google Analytics Premium Service.

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  • Anna Lewis
    Making Money with Multi Channel Funnels from Think Visibility 6

    anna presenting at thinkvisAt Think Visibility 6 I gave my first conference presentation, covering the topic of Making Money with Multi Channel Funnels, the new functionality in Google Analytics. So this should be beneficial to anyone who wants to know more about Multi Channels Funnels.

    I’ve included the slides and everything I spoke about as well as everything I forgot to mention. I’m going to argue that I was sticking to the five minutes I was given, but I’d forgotten that rules can be ignored when Dom sets them!

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  • Anna Lewis
    Introduction to Multi Channel Funnels

    multi channel funnelsGoogle have announced that multi channel funnels are now available in every profile. This functionality is a whole new area within the updated interface that enables you to see each touch point on the site before a conversion.

    Previously data in Google Analytics only reported on the last click before a conversion, which meant that if people found your site through social media, or long tail organic searches but came back to your site via a brand search the conversion would only have been attributed to the brand search.

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