Blog Posts, Videos and More

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  • Analytics
  • 27th Mar 2012
  • 4 Comments

  Setting Up and Using Custom Reports in Google Analytics

  

  Installing Google Analytics tracking code on your site is not the sign of a mission accomplished, it’s the start of a journey into unravelling the data behind your site. From here you can work out how to improve it to increase the return from your site.

  One simple way to make Google Analytics easy to use, in order to get the best data for what you need, is to set up a few custom reports with the data that you want. These can then be set up to show on dashboards when you log-in, so that all your key numbers are easily accessible and actionable.

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  • Analytics
  • 20th Mar 2012
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  AdWords Segmentation Part 2 - Strategy and Conversion Analysis

  

  Following on from my post about why segments are so beneficial and how to look at AdWords demographic data segments this post covers segments for analysing your strategy. This includes:

  • Destination URLs performance
  • Placements
  • Search Terms
  • Conversion Name / Purpose

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  • Analytics
  • 5th Mar 2012
  • 9 Comments

  Advanced Analytics by Anna Lewis at Think Visibility 7

  

  This weekend I had the pleasure of attending and speaking at the fantastic Think Visibility conference. Massive thanks to Dom and his amazing team for organising such a fun event. Read More

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  • Analytics
  • 11th Jan 2012
  • 1 Comment

  AdWords Segmentation to Improve Results - Part 1, Users

  

  There are many ways to optimise an AdWords account, from improving the structure to implementing ad extensions, but one of the most important things is to improve your results from analysing the data. This is the first in a series of posts about data segmentation.

  Some people don’t like to get in to the nitty gritty numbers and get scared by spreadsheets, but the methods I’m going to cover make understanding the numbers easy and simplify your optimisation, and for once, my post won’t require you to open a spreadsheet! Unless of course you want to…

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  • Analytics
  • 11th Jan 2012
  • 1 Comment

  Video: An Introduction to Segmenting Website Data

  

  Hello, I’m Anna Lewis, and this video is about segments, using segments to improve your website’s results, and also just learning a bit more about your visitors and what’s happening on your website. This video should be useful whether you’re in SEO, PPC, conversion rate optimisation, or anything that basically involves website statistics.
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  • Analytics
  • 7th Dec 2011
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  What are the Benefits of Google Analytics Ecommerce Tracking?

  

  If you have a website that sells products this post is here to help you understand the benefits of adding Google Analytics Ecommerce tracking to your site.

  Simply put, just adding a small amount of extra code in the back end of your site will allow you to gather data to see which traffic sources have been most profitable. This then enables you to work out your marketing ROI very easily. Who would say no to that kind of data?!

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  • Analytics
  • 6th Dec 2011
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  Google Analytics Changes in 2011 and 2012 Predictions

  

  Hi, I’m Anna. I’m here to talk about Google Analytics. But it’s almost Christmas, so we’re going to look at the presents that Google Analytics have given us this year. There’s quite a lot to choose from and even some I haven’t put on there, and we’ve also got some that we don’t know about yet. Google are going to have some more surprises in store for us next year, but let’s focus on what we’ve got this year.
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  • Analytics
  • 24th Nov 2011
  • 2 Comments

  Exciting Real Time Search Results in Google Analytics

  

  One of the recent new additions to Google Analytics is Real Time reports, an exciting place to see how many people are on your site right now! To see the data go to the Home tab and it is the first option on the left called Real-Time (Beta).

  What can the Real Time Report be used for?

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  • News
  • 3rd Nov 2011
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  Design a Moustache for Koozai Girls #Movember

  

  Everyone likes to do their bit for charity, especially when you can do something fun, which is what the girls at Koozai are doing while the guys grow moustaches for Movember.

  But to do this, we’re going to need your help!

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  • Analytics
  • 19th Oct 2011
  • 2 Comments

  Video Guide to the Google SSL Changes and Hidden Keyword Data

  

  This video explains Google’s SSL update, a change which has sparked controversy as it means that organic keyword data will not always be reported in tracking tools. Whilst data will only be missing where users are logged in, which is only a small percent at the moment, we have highlighted other solutions and the main issues of this change.
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  • Analytics
  • 18th Oct 2011
  • Comment

  Should You Invest in a Mobile Website or App?

  

  Have you thought about how much of your revenue comes from mobile? If your website is optimised for mobiles then chances are you’ve looked at some statistics, but how much could you be making if your site was actually properly optimised for mobiles?

  The data can really show you how well your current site is optimised on mobiles and what potential there is to improve the revenue from mobiles. So here’s how to find out if it’s worth it to you!

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