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Installing Google Analytics tracking code on your site is not the sign of a mission accomplished, it’s the start of a journey into unravelling the data behind your site. From here you can work out how to improve it to increase the return from your site.
One simple way to make Google Analytics easy to use, in order to get the best data for what you need, is to set up a few custom reports with the data that you want. These can then be set up to show on dashboards when you log-in, so that all your key numbers are easily accessible and actionable.
There are many ways to optimise an AdWords account, from improving the structure to implementing ad extensions, but one of the most important things is to improve your results from analysing the data. This is the first in a series of posts about data segmentation.
Some people don’t like to get in to the nitty gritty numbers and get scared by spreadsheets, but the methods I’m going to cover make understanding the numbers easy and simplify your optimisation, and for once, my post won’t require you to open a spreadsheet! Unless of course you want to…
Hello, I’m Anna Lewis, and this video is about segments, using segments to improve your website’s results, and also just learning a bit more about your visitors and what’s happening on your website. This video should be useful whether you’re in SEO, PPC, conversion rate optimisation, or anything that basically involves website statistics.
Simply put, just adding a small amount of extra code in the back end of your site will allow you to gather data to see which traffic sources have been most profitable. This then enables you to work out your marketing ROI very easily. Who would say no to that kind of data?!
Hi, I’m Anna. I’m here to talk about Google Analytics. But it’s almost Christmas, so we’re going to look at the presents that Google Analytics have given us this year. There’s quite a lot to choose from and even some I haven’t put on there, and we’ve also got some that we don’t know about yet. Google are going to have some more surprises in store for us next year, but let’s focus on what we’ve got this year.
One of the recent new additions to Google Analytics is Real Time reports, an exciting place to see how many people are on your site right now! To see the data go to the Home tab and it is the first option on the left called Real-Time (Beta).
What can the Real Time Report be used for?
This video explains Google’s SSL update, a change which has sparked controversy as it means that organic keyword data will not always be reported in tracking tools. Whilst data will only be missing where users are logged in, which is only a small percent at the moment, we have highlighted other solutions and the main issues of this change.
Have you thought about how much of your revenue comes from mobile? If your website is optimised for mobiles then chances are you’ve looked at some statistics, but how much could you be making if your site was actually properly optimised for mobiles?
The data can really show you how well your current site is optimised on mobiles and what potential there is to improve the revenue from mobiles. So here’s how to find out if it’s worth it to you!