Blog Posts, Videos and More

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  • SEO
  • 30th Aug 2012
  • 15 Comments

  My Top Tip for Managing Multiple SEO Clients - Browser Accounts

  

  Something I’ve only come across recently (laugh now if you’ve been using it for a while!) is  the ability to have multiple Chrome or Firefox user accounts on one computer. Sounds simple, but it turns out there a lot of advantages to using this when you manage multiple SEO clients, or multiple accounts of any online variety, or even just multiple email accounts. I’m going to go over those benefits in this post and also explain how to set everything up yourself.

  In 5 minutes time you won’t have to keep logging in and out of accounts! Read More

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  • Analytics
  • 18th Jul 2012
  • Comment

  The Benefits of Advanced Segments (With Examples)

  

  Hello. This video is about advanced segments and is a follow-up to my recent blog post about my top 15 useful advanced segments. Advanced segments are used to analyse your website data so that you can get more out of it, and the end result is always going to be you want to improve the performance and conversions of your website.
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  • Analytics
  • 2nd Jul 2012
  • 17 Comments

  Top 15 Most Useful Advanced Segments in Google Analytics

  

  Advanced segments in Google Analytics are one of the most valuable tools to anyone looking to understand their website performance better. If you’ve not used them before I recommend you check out my how to set up advanced segments guide first. This post includes some of my favourite segments, why they’re useful and a link so that you can use them in your Google Analytics account too. Read More

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  • Analytics
  • 7th Jun 2012
  • 8 Comments

  How to Link your Google AdWords and Analytics Accounts

  

  Having AdWords data in Google Analytics is very valuable, but how do you get it? This post is going to show you how to link your AdWords and Analytics accounts so that you see the data in each. I’ll also answer some common questions, such as: why are my AdWords keywords not showing in Google Analytics? What is (not set) in Analytics? What is automatic campaign tagging? And more! Read More

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  • Paid Search
  • 24th May 2012
  • Comment

  Google Reveal Auction Insights in AdWords

  

  If you’ve ever wondered who you’re bidding against in AdWords and how your ads are performing comparatively, you may be in luck. Google are now offering an insight into the auction process at keyword-level, enabling advertisers to see how their campaigns are weighing up.

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  • News
  • 17th May 2012
  • Comment

  Review of SMX London Presentations - Part 2 #smxlondon 2012

  

  This is the second part to my full write up of SMX London 2012, covering google+, remarketing and social shares being the new link building. This post includes tips from Lisa Myers, James Carson, Simon Heseltine, Bas van den Beld, Kevin Gibbons, Guy Levine, Marc Poirier, Lisa Williams and Ariel Bardin.

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  • News
  • 16th May 2012
  • Comment

  Review of SMX London Presentations - Part 1 #smxlondon 2012

  

  I’ve just spent the last two days at SMX London where I’ve learnt a lot, given a presentation and met lots of new faces. Here I’m going to summarise key points I’ve learnt from the sessions I attended.

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  • News
  • 16th May 2012
  • Comment

  SEO & Social Media Power Tools from #smxlondon 2012

  

  Probably one of the sessions at SMX with the most content, four brilliant brains quickly covered the tools that they use. Here’s the majority of what was said during the presentation!

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  • Analytics
  • 15th May 2012
  • 3 Comments

  Anna Lewis on Overlooked, Underloved & Unknown Analytics at #smxlondon 2012

  

  As this post goes live I am presenting on Overlooked, Underloved & Unknown Analytics at SMX London 2012. I wanted to share my slides and resources as there’s a lot of information in them and I only have 12 minutes to cover it all! I’ve also set up custom reports and dashboards which are linked to here.

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  • Analytics
  • 27th Apr 2012
  • 3 Comments

  Google Analytics Social Reports Explored

  

  The addition of Social Reports represents a major update for Google Analytics. At first glance there’s some useful data that can help you work out a better ROI for social media than ever before. UPDATE: Backlink data has now also been added!

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  • Analytics
  • 20th Apr 2012
  • 3 Comments

  The New Google Analytics is Finally Ready!

  

  In March 2011 Google introduced a new interface for Google Analytics. Over a year later the new interface has just had the addition of what seem to be the finishing touches. Read More