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With the news that Google are in the process of retiring their ad positioning preference within Google AdWords, what does this really mean for advertisers?
Almost immediately Google recommend turning off the ad positioning preference to be able to better manage your campaigns – As of May 2011 Google will be disabling the tool completely and already Advertisers cannot enable this feature on new or current campaigns where Ad Positioning was switched off. Therefore bear this in mind if you are turning yours off. Read More
Google announced recently a new feature for Display Network targeting. Previously contextual targeting through the Display Network meant utilising keywords to match potential web pages relevant to the area you want to advertise in. Google have now introduced a new feature called ‘Topics’ to target your ads, with over 1,750 topics to choose from.
Much like choosing an industry or category area for listings, you can now allocate ‘Topics’ for your ad. This does mean you can target areas rather than researching every possible piece of content which might exist on a Display Network site. Topics have been created by Google reviewing all of the content on a Display Network partner site to establish which topics are relevant – this does enable a broader targeting method for Display Network advertisers.
Microsoft announced recently a change to their trademark policy – they will no longer investigate complaints related to trademark keywords.
This change means now Microsoft adCenter are moving closer to being more in line with Google AdWords – as you may know Google has been allowing bidding on trademark terms for a while! Read More
With the ever changing face of the Google Ad Preview Tool, it has once again changed – this time now including Ad Diagnostics. For those who have never used the Ads Diagnostic Tool before, this is/was a very useful tool which ran against all details within your campaign – it highlighted any problems with your ads.
“But where is this tool?” I hear you say; well it now has a new home! Read More
So, who has been optimising ad copy recently? Anyone noticed anything different when creating a new text ad through the AdWords interface?
Well there have been further tweaks to the AdWords interface, this time to what you see when you are creating new ad copy. With the introduction of the alterations to headline and description line 1, Google have now amended the ad preview you see when entering new text in to each field. I would like to at this point congratulate Google on getting their interface up to speed so quickly!
Last month Google announced they were making changes to the URL capitalisation rules on display URLs on paid search – now ALL display URL domains and any sub-domains will be in lower case, no matter how you enter them in the Google AdWords tool. Subdirectories written in display URLs however can still be capitalised.
How Does This Effect Advertisers?
Part of split testing ad copy includes the way a display URL is written, i.e. intercapitalising the brand/company name within the URL to make it stand out. Now Google have decided to make this a level playing field and all domains remain the same.
Last week we looked at the new Google AdWords Campaign Experiments (ACE) feature and tried it out for ourselves to see how it worked.
We set up one of our campaigns to run an experiment. We set the split with control at 50/50 of total impressions to the campaign and told Google to increase our bid prices by 100% for the experiment. Read More
Have you ever tried something new in your AdWords account, got some great results but then wondered whether they were actually fair? How have you compared results against the previous time period? But what if the previous week was a School/National Holiday or there was a sudden snow storm?!
We all experience challenges when trying out new ideas in our AdWords campaign – but now we are a little closer to being able to get some real results! Read More