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Anna George
Anna has worked in online marketing and eCommerce for over 4 years, working both digital agency and client side. She provides insightful tips for webmasters.
Blog Posts, Videos and More
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- Paid Search
- 11th Jul 2011
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New AdWords Metrics for the Display Network
The Display Network has changed a fair bit over the past year and with further investment from Google to make it better for advertisers, new reporting metrics have been announced to better measure performance and value to the advertiser.For those who don’t use the Display Network yet I would recommend really having a go – but remember statistics for Display Network will be very different from your Search Network stats. To find out more about setting up a Display Network campaign visit the AdWords Help Centre.
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- Paid Search
- 4th Jul 2011
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Instant Previews - Have You Checked Your Site?
With the launch of instant previews for natural search results in November last year, and previews now being shown for paid search results (reported in March 2011: Page Previews in AdWords – Quality is Key) Google have now introduced a neat little tool held within your Webmaster Tools account.The Instant Previews Tool allows you to see how your page will look in a preview state and any errors. Read More
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- Social Media
- 27th Jun 2011
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Social Media Success for Retail Brands
Recently the ChannelAdvisor Facebook UK Commerce Index was released, demonstrating those brands who are winning in the Social Media race on Facebook. Who was at the top of the list for the UK? Topshop!You may also be surprised to know that 13 of the top 25 retail brands were clothing or fashion brands – or perhaps not!
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- Paid Search
- 20th Jun 2011
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Google My Client Center - Multiple Linking
Google recently announced they have launched a new My Client Center (MCC) feature enabling multiple MCCs to link to one AdWords account.The new feature allows up to five MCCs to link to an account, what’s more there is now no distinction between UI/API and API-only links.
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- Paid Search
- 13th Jun 2011
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AdWords Sitelinks - New Tests & Changes Released
It was announced last week that Google AdWords have tweaked layouts on paid ads again, this time with reference to Sitelinks. Google are introducing Embedded Sitelinks!We consider the implications of this update, what it means for advertisers and how the changes can be used. Read More
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- Paid Search
- 6th Jun 2011
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Location Extensions & Directions
Location Extensions within Google AdWords are a great way of linking your Google Places account for your business with your AdWords ads. This allows you as a business to give a location based ad which demonstrates your business as a location listing on Google. Read More
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- Paid Search
- 31st May 2011
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Testing Testing - Domains in Headlines?
More testing ideas from AdWords have made their way across the pond from initial launch in the US a few months ago – this time with domain names within the headlines:
From looking at the structure of the ads the layout of domain names in the headline appears to show only when the combination of headline and description line 1 is not possible. This means when writing your ad, there is no ending punctuation to round off description line 1. -
- Paid Search
- 23rd May 2011
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Google AdWords - Introducing Negative Keywords Lists
We all hopefully know how important negative keywords are to the success of a paid search campaign, if you don’t then I suggest you have a read of this negative keywords article.
Have you ever experienced how cumbersome a large negative keyword list can be (when I say large I mean thousands)? More importantly when you have multiple campaigns, with multiple ad groups which all use the same negative keywords? Well Google have introduced a new way of managing these groups of keywords through Negative Keyword Lists. Read More
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- Paid Search
- 16th May 2011
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Topical Search Trends & AdWords
With all the recent activities in the news over the past few weeks (The Royal Wedding, Osama Bin Laden etc) this got us thinking about current news stories and search trends within Google. With breaking news, there would always be an increase in search traffic around that topic – would it make good business sense to then take advantage of this fact?
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- Analytics
- 9th May 2011
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Page Previews in AdWords - Quality is Key
Last November Google rolled out Instant Previews for search results, allowing searchers to preview pages before clicking through. Google AdWords announced in recent weeks they have rolled out this functionality to paid ads as well. You may have noticed the magnifying glass at the end of your headlines? Yet more changes in Google’s bid to move paid ads more in line with natural search results.
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- Paid Search
- 2nd May 2011
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Google AdWords - Ad Rotation, Now Focus on Conversions!
With the announcement of Google AdWords new ad rotation setting recently, we’ve taken a closer look. If you’re a website who has Conversion Tracking then this change will be of interest to you!
How many times have you been reviewing your ads performance only to find one doing better on CTR and the other performing better on Conversion Rate – which do you go with? You need to optimise ad text for clicks yes, but at the end of the day you want to sell more!