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With consumers now more connected through location-based, social and mobile environments, Google held ThinkLocal 2011. A mini conference aimed at reviewing local search and mobile search and how businesses need to control and promote their brands to consumers at the moment they are searching.
This event showcased insights, inspiration and ideas on how to more closely connect businesses with their customers.
Hi, my name’s Andy. I’m one of the digital marketing executives here at Koozai, and today we’re going to be talking about blogging for business.
Recently we’ve had quite a few customers ringing up asking if they should start blogging, whether they should have a blog on their site and whether it’s going to be beneficial to them. So today I’m going to go through a few pointers, and hopefully this will answer a few basic questions for you.
Social bookmarking can send a lot of traffic to any site. If you do it correctly then you can see a huge increase in visitors. Sites like Stumbleupon, Digg and Reddit can turn into a valuable source of visitors.
The trick is getting your content onto the front page of these types of sites, however a lot depends on you making the right submissions and ensuring the correct information is in place.
Success can also lead to your site and pages receiving new incoming links.
Here we have some areas to think about when submitting to bookmarking sites to help work towards improved traffic.
A question I have been asked a number of times is “Why doesn’t Google show all my links?”
It’s not unnatural for people to check on how many links are being seen and counted by Google if their site is undergoing a link building campaign.
So when Google reports a much lower than expected number of links this can set the alarm bells ringing.
Hi. My name is Andy Williams. I’m one of the search specialists here at Koozai. Today we’re going to be talking about setting up multiple Google Places profiles.
If your business has got multiple locations, the last thing that you want to do is set them all up manually. Now thankfully, Google has given us the chance to load them up via a data feed. So this is the area we’re going to be looking at today.
The new design appears to hint that more weight is now being put on reviews over any other element.
The new big red box at the top of a Google Places page invites you to leave a review when before this wasn’t something so obviously promoted.
Gaining links from sites is obviously beneficial but isn’t enough on its own to help ensure you rank in the search engines for your desired phrases. Links that include relevant anchor text will play an important role in your SEO campaign.
This is especially important if you are looking to target competitive terms. However there are a few things that should be taken into consideration along the way.
A serious link building campaign should be carried out carefully and should include proper research.
However there are some links you can look to gain that are easier than others to create and they don’t take hours to research or hunt down.
If you are looking to target a local area or even a number of regional areas, then finding good quality local seo information is very important to help you carry out the work needed.
The buzz that an update creates online brings up the age old discussion as to the true value of PageRank. It also causes panic amongst site owners who may have seen their score drop.
But isn’t it time that this dated score was just forgotten about and ignored once and for all?
It’s as simple as that.
They are essential to helping the progress of your site and there are an endless number of ways of building them.