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Not giving visitors the ability to bookmark now leaves you running the risk of losing them completely. Sharing content has become as much a part of using the Internet as shopping online.
So including a bookmarking widget on your pages is now an important part of any site.
Smartphones have changed the focus of webmasters who now have to think about whether their site can deliver the same experience on a mobile device as they can on a desktop.
WordPress is one of the most popular platforms supporting blogs and websites. One of it’s many benefits is that you can add plugins for almost any functionality you desire.
Link building is obviously an important element to any SEO campaign and it’s also one of the most time consuming. Finding strong, relevant and worthwhile links can lead you down many paths only to come up in a number of dead ends before finding what you are looking for.
In this article we review the Submiteaze tool and identify whether the directories contained within can really save time in the link building process.
StumbleUpon is a hugely popular bookmarking site and can drive a high level of relevant traffic to your site. It’s free to join and it’s also a great place to promote your content. So there’s no excuse for overlooking it as an additional promotional tool.
But how do you go about using StumbleUpon and working towards gaining traffic?
Here are 5 tips to get you on your way:
Including your products in Google’s Product Search is something all online ecommerce sites should be taking advantage of.
This is a free service that also serves to display included products within the main Google SERP pages.
Using this service can also help bring a rise in traffic and new customers to your site.
Traffic brought in will also be very targeted, as all potential customers coming to your site via this service will have already seen details, including the price, before clicking through. These are also customers who know what they are looking for. As a result this is one of the “should-use” tools for all online shops and as mentioned, it’s totally free.
I recently wrote a post giving steps on how to create coupons on your Google Places profile, but if you have a physical location that allows customers to come and attend then there are plenty of other sites that you should also actively be using.
Check-In Sites are becoming more and more mainstream especially as they are freely available as apps on all the main mobile phone platforms.
Including a map on your Contact Us page or Directions page can help give visitors a good visual indication as to where you are located as well as help to enhance these pages.
Adding a Google Map to your website is easier than you may think and you don’t have to be an expert Web Developer to do this.
Here is an easy to follow step by step guide to adding a Google map to your website.
Continuing with my series of posts on how to improve your local presence in Google, this week’s post offers another step towards helping further strengthen your Google Places profile.
Having your Google Places map included within a custom map can help boost your overall listings.
If your profile is yet to be included within a custom map then there isn’t anything stopping you from creating your own.
As with any work carried out in this manner, you should always be offering something helpful as opposed to spamming.
As part of my Local SEO blogs I have covered optimising your site, creating your Google Places profile, the importance of gaining reviews, how to respond to bad reviews and the benefits of creating a well maintained blog to accompany your local campaign.
But what else should you be doing to help improve your local rankings?
Creating coupons on your Google Places profile is an excellent way of promoting special offers to your local audience. These coupons can also help bring new custom to your store.
These Local Search Coupons are used in store by customers printing them off and presenting them when they come into the store. They can also be used by presenting them on a mobile phone. These offers can be totally exclusive to customers who find you via a local search on Google and don’t have to be running in conjunction with any in-store offers (unless you want them to be of course). Read More
Mobile search is rapidly becoming more and more important. With businesses continuing to see an increase in the number of visitors coming to their sites via a mobile device it is becoming more and more important to include a Mobile search strategy as part of your online marketing plan.
But is Mobile SEO any different to usual SEO?