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Before the 4th July 2013 most people (who could remember) knew Katie Hopkins as a former candidate on the BBC show The Apprentice in 2006. Of those of us who watched the show we remember her as the one we all enjoyed hating. She was the show’s villain for that series. Her outrageous claims on her CV that she would do anything to get what she wanted – including her husband whom she stole from his ex-wife, did little to warm the hearts of Sir Alan Sugar or the TV audience.
Hi. Today I’m going to be looking at local SEO. Now this is one of those subjects that a lot of people continue to overlook, and they don’t realise how important local SEO is. Even if you haven’t gotten an audience that you feel is local and you’re targeting a more national or international audience, local SEO is still something that you should look into. It’s still something that you should optimise for.
August 2nd 2013 sees the start of the Edinburgh Fringe Festival (or Festival Fringe if you prefer), the biggest arts festival in the world. Around 1,500 acts will all descend on Edinburgh in a bid to get good reviews, possibly get spotted, find agents and of course to bring in the audiences.
Local SEO has evolved over the last year. Now more than ever online businesses need a local search strategy, regardless of whether they are targeting a nationwide, international or local audience.
That was what I did and that was what I was. It became my area of expertise. Completely self-taught I researched the subject and learnt along the way. But that was as far as it went. I took in all things SEO, I read all things SEO but I never went beyond SEO.
Spring is here, the sun is finally out, the evenings are light again and birds are singing. I’ve had a great day at work. The kids come running up to me as I walk through the front door, pleased to see me, gagging to share the news of their day with me. The dog brings me my slippers*. Dinner is on and it smells amazing. The footie is on the TV. That evening all is perfect and I sit down to quickly read my emails:
Social media has changed the way the world communicates. People can now quite openly talk about your brand online, on very public platforms. As a result, it’s important now more than ever that you should be monitoring your brand. Today, I’m going to go through some of the basic techniques of brand monitoring, and these are things that you should be doing right now to keep an eye on your brand online.
Back in the good old days before the internet and social media there weren’t that many places you could complain, certainly not that publicly anyway.
The turn of the year is always a good time to look over the previous 12 months and see how successful you really were online. So today I’m going to be looking at tactics for SEO in 2013 to give site owners some pointers as to the areas they should be looking into in the new year.