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Andy Williams

Andy Williams

Andy Williams, our DADI award winning Digital Marketing Manager will be giving you useful insights into local search and the overall SEO landscape. Andy has over 9 years experience in the SEO industry including 2 years as the in-house SEO consultant with a leading Web Design company.

Blog Posts, Videos and More

  • Andy Williams
    The Ultimate List of Local SEO Resources

    Local PointersIn 2011 I put together a list of 21 Local SEO resources to help those out who were looking to gain a better presence locally in Google. Since then Local SEO has become a highly important element of digital marketing.

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  • Andy Williams
    The Case of Katie Hopkins and Other Deliberate Hate Figures

    Love HateBefore the 4th July 2013 most people (who could remember) knew Katie Hopkins as a former candidate on the BBC show The Apprentice in 2006. Of those of us who watched the show we remember her as the one we all enjoyed hating. She was the show’s villain for that series. Her outrageous claims on her CV that she would do anything to get what she wanted – including her husband whom she stole from his ex-wife, did little to warm the hearts of Sir Alan Sugar or the TV audience.

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  • Andy Williams
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    Hi. Today I’m going to be looking at local SEO. Now this is one of those subjects that a lot of people continue to overlook, and they don’t realise how important local SEO is. Even if you haven’t gotten an audience that you feel is local and you’re targeting a more national or international audience, local SEO is still something that you should look into. It’s still something that you should optimise for.

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  • Andy Williams
    What The Edinburgh Fringe Festival Taught Me About Digital Marketing

    Edinburgh Fringe FestivalAugust 2nd 2013 sees the start of the Edinburgh Fringe Festival (or Festival Fringe if you prefer), the biggest arts festival in the world. Around 1,500 acts will all descend on Edinburgh in a bid to get good reviews, possibly get spotted, find agents and of course to bring in the audiences.

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  • Andy Williams
    Mastering Local SEO – A Complete Guide (#EdgeBristol)

    Mastering Local SEOThis morning I am speaking at the On the Edge conference in Bristol on the subject of Mastering Local SEO. This post contains my slides and a summary of the presentation.

    Local SEO has evolved over the last year. Now more than ever online businesses need a local search strategy, regardless of whether they are targeting a nationwide, international or local audience.

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  • Andy Williams
    Is It Better To Be A Generalist Or A Specialist In Digital Marketing?

    Generalist or SpecialistWhen I first started out, I was an SEO.

    That was what I did and that was what I was. It became my area of expertise. Completely self-taught I researched the subject and learnt along the way. But that was as far as it went. I took in all things SEO, I read all things SEO but I never went beyond SEO.

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  • Andy Williams
    Guaranteed Number One Rankings in 48 Hours and Other Lies From Scammers

    Bogus SEO EmailsPicture the scene;

    Spring is here, the sun is finally out, the evenings are light again and birds are singing. I’ve had a great day at work. The kids come running up to me as I walk through the front door, pleased to see me, gagging to share the news of their day with me. The dog brings me my slippers*. Dinner is on and it smells amazing. The footie is on the TV. That evening all is perfect and I sit down to quickly read my emails:

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  • Andy Williams
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    Social media has changed the way the world communicates. People can now quite openly talk about your brand online, on very public platforms. As a result, it’s important now more than ever that you should be monitoring your brand. Today, I’m going to go through some of the basic techniques of brand monitoring, and these are things that you should be doing right now to keep an eye on your brand online.

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