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Andy Williams

Andy Williams

Andy Williams, our DADI award winning Digital Marketing Manager will be giving you useful insights into local search and the overall SEO landscape. Andy has over 9 years experience in the SEO industry including 2 years as the in-house SEO consultant with a leading Web Design company.

Blog Posts, Videos and More

  • Andy Williams
    Mastering Local SEO – A Complete Guide (#EdgeBristol)

    Mastering Local SEOThis morning I am speaking at the On the Edge conference in Bristol on the subject of Mastering Local SEO. This post contains my slides and a summary of the presentation.

    Local SEO has evolved over the last year. Now more than ever online businesses need a local search strategy, regardless of whether they are targeting a nationwide, international or local audience.

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  • Andy Williams
    Is It Better To Be A Generalist Or A Specialist In Digital Marketing?

    Generalist or SpecialistWhen I first started out, I was an SEO.

    That was what I did and that was what I was. It became my area of expertise. Completely self-taught I researched the subject and learnt along the way. But that was as far as it went. I took in all things SEO, I read all things SEO but I never went beyond SEO.

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  • Andy Williams
    Guaranteed Number One Rankings in 48 Hours and Other Lies From Scammers

    Bogus SEO EmailsPicture the scene;

    Spring is here, the sun is finally out, the evenings are light again and birds are singing. I’ve had a great day at work. The kids come running up to me as I walk through the front door, pleased to see me, gagging to share the news of their day with me. The dog brings me my slippers*. Dinner is on and it smells amazing. The footie is on the TV. That evening all is perfect and I sit down to quickly read my emails:

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  • Andy Williams
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    Social media has changed the way the world communicates. People can now quite openly talk about your brand online, on very public platforms. As a result, it’s important now more than ever that you should be monitoring your brand. Today, I’m going to go through some of the basic techniques of brand monitoring, and these are things that you should be doing right now to keep an eye on your brand online.

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  • Andy Williams
    How Social Media Has Changed The Way We Complain

    Angry PersonAlternatively: Why All Companies Need To Be On Top Of Their Game 24hrs a Day in The Modern World.

    Back in the good old days before the internet and social media there weren’t that many places you could complain, certainly not that publicly anyway.

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  • Andy Williams
    Should Your Client Know SEO?

    Should Your Client Know SEO?The obvious answer to my question is no, after all clients come to you for help. If they knew SEO then they wouldn’t have a need for you.

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  • Andy Williams
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    The turn of the year is always a good time to look over the previous 12 months and see how successful you really were online. So today I’m going to be looking at tactics for SEO in 2013 to give site owners some pointers as to the areas they should be looking into in the new year.

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  • Andy Williams
    Your New Year SEO Resolutions for 2013

    New Year Resolutions 2013It’s nearly New Year’s Eve and with the 31st of December comes the annual tradition of making those resolutions that, let’s face it, we won’t be keeping.

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  • Andy Williams
    Why Do Site Owners Continue To Ignore Google?

    Complete DenialIt’s the end of November and this is usually the time when we all start to see those “Review of the Year” type posts or “My Favourite Google Update in 2012”. So I naturally thought I would think about my review of 2012 to see if there was anything I could add to the mix.

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  • Andy Williams
    What’s in a Name? – Should You Brand Your Child?

    Hello. my name is On the 25th September 2012 the legendary American singer Andy Williams passed away. Sad news indeed – well it was for me. This had been a day I had been dreading for a while.

    No I’m not a relative, I’m not even a fan, I could only name you around three of his songs at the most; no it’s just that I’m also Andy Williams.

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