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Local SEO has evolved over the last year. Now more than ever online businesses need a local search strategy, regardless of whether they are targeting a nationwide, international or local audience.
That was what I did and that was what I was. It became my area of expertise. Completely self-taught I researched the subject and learnt along the way. But that was as far as it went. I took in all things SEO, I read all things SEO but I never went beyond SEO.
Spring is here, the sun is finally out, the evenings are light again and birds are singing. I’ve had a great day at work. The kids come running up to me as I walk through the front door, pleased to see me, gagging to share the news of their day with me. The dog brings me my slippers*. Dinner is on and it smells amazing. The footie is on the TV. That evening all is perfect and I sit down to quickly read my emails:
Social media has changed the way the world communicates. People can now quite openly talk about your brand online, on very public platforms. As a result, it’s important now more than ever that you should be monitoring your brand. Today, I’m going to go through some of the basic techniques of brand monitoring, and these are things that you should be doing right now to keep an eye on your brand online.
Back in the good old days before the internet and social media there weren’t that many places you could complain, certainly not that publicly anyway.
The turn of the year is always a good time to look over the previous 12 months and see how successful you really were online. So today I’m going to be looking at tactics for SEO in 2013 to give site owners some pointers as to the areas they should be looking into in the new year.
It’s the end of November and this is usually the time when we all start to see those “Review of the Year” type posts or “My Favourite Google Update in 2012”. So I naturally thought I would think about my review of 2012 to see if there was anything I could add to the mix.
No I’m not a relative, I’m not even a fan, I could only name you around three of his songs at the most; no it’s just that I’m also Andy Williams.