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A few weeks ago I wrote a post about my experiences of creating a WordPress site. Well I’m pleased to say the site has been quite successful, and since using Google AdWords advertising, it’s started to bring in some enquiries.
Now that I’ve set up PPC advertising to generate leads, I decided to look into creating targeted landing pages to help improve my conversion rate. In light of this, I thought it was a great opportunity to share my experience of this and give five tips on how you too can create a targeted landing page for PPC.
With Koozai recently being announced as the premium sponsor at the upcoming ThinkVisibility event in Leeds this September as well as sponsoring Brighton SEO, I thought I might put together a list of recommended search marketing conferences in the United Kingdom.
Social bookmarking sites offer the opportunity to save web addresses, aka bookmarks, to public sites. Read More
One of the most important aspects of using Twitter for link building purposes is ensuring that your marketing activity helps foster a targeted following. This can be as simple thinking about what to write in a twitter bio to taking into account social media optimisation when designing a site.
Twitter can also be a great tool to help find relevant link prospects from which you can build relationships with and hopefully gain quality links in a natural way. Read More
A few weeks ago I took it upon myself to set my very own website up using WordPress. Whilst my background is more in line with promoting websites instead of building them, I thought the exercise would be beneficial to my skillset and would be something enjoyable to do in my spare time. So I set myself a budget of £200 set off on my endeavour.
With over 600 million users now on Facebook, the platform has become one of the world’s prime pieces of real estate from which to promote yourself or a business. Furthermore it gives you the opportunity to spread news and information virally on a previously unimaginable scale.
One such way this can be achieved is through the use of Facebook Groups, where communities of users with similar interests can interact and share. Any business can create a Facebook group to help reinforce their brands, disseminate information about themselves and start discussions about their industry or business.
One of the key aspects of using Twitter to promote yourself, a business, service or product online is to grow a targeted list of followers.
When growing a following it’s important to keep in mind that you want to attract a targeted list of follows. In most cases the ‘right’ sort of followers are those who are interested in what you have to say and therefore more likely to make an interaction (e.g. re-tweet or visit).
A key area you can get the message across about what your Twitter account is about is through your bio; made up of your name, location, a 160 character introduction and one link. With so little real estate to work with, getting a succinct message that tells potential followers what you do and tweet about is key to attracting targeted followers.