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With Google recently updating the number of rules an individual user can create from 10 to a 100 within AdWords, I thought it might be useful to run through a few of the more useful rules that can be set up with an AdWords account to help you keep on top of things.
Hi, my name is Andrew, and one of the most interesting aspects of digital marketing I found this year was the continued growth and importance of mobile devices when considering developing online campaigns. Looking at the market, more smartphones are now sold than PC’s worldwide, which is an indication of how important mobile devices are going to be over the coming years. Also, in a recent study by Google, over 50% of people now using the Internet online started their browsing experience through a search engine. So in essence, mobile devices are continuing to play an important role in the industry and will change your business over the coming years.
One of my favourite gadgets is my iPad, I love working on it or generally just surfing the web. Unfortunately one of the gripes I have about using it is the seemingly endless number of sites out there that are poorly optimised for tablets.
The use of the mobile web is growing with smartphone penetration in the United Kingdom now reaching near enough 30%. In short, the mobile web is growing fast and is set to change not only the way users consumer media, but also the way business market themselves online.
For example, according to Mobile Shopping Framework Whitepaper by Yahoo! some 86% of mobile internet users polled in the United States browse the mobile web whilst watching television. This represents a fundamental shift away from both how users browse online and how business will need to market themselves.
The Google Display Network (GDN) allows you to place targeted display ads on a variety of sites next to related content. This can help expand the reach of your online advertising as it targets potential customers who are not actively searching for what you are offering.
According to Google, the GND reaches 80% of global internet users meaning that by advertising via this platform you can reach a huge number of people you might not reach through conventional search ads.
This weekend I was lucky enough to attend the sixth ThinkVisibilty conference in Leeds. After making my way to the pre-party on Friday, sponsored by ourselves, I attended the conference on the Saturday and had a great time meeting new people in the industry and finding out a tonne of new things.
Find below some of what I took from the conference and a summary of the talks I attended. Find out more about this year’s event on on my college Tara’s blog post on the event.