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Andrew Tonks
Andrew has worked within online marketing for the last four years with a background in domestic tourism, working with some of the country's most popular tourist attractions and destinations.
Blog Posts, Videos and More
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- Paid Search
- 14th Feb 2012
- 3 Comments
Recommended Automated Rules for AdWords
With Google recently updating the number of rules an individual user can create from 10 to a 100 within AdWords, I thought it might be useful to run through a few of the more useful rules that can be set up with an AdWords account to help you keep on top of things. -
- Social Media
- 5th Jan 2012
- Comment
What does Facebook's IPO mean for you and I?
For the most part of 2011 there were persistent rumours of Facebook going public at some point in 2012. If this happens, it’s set to be one of the most eagerly anticipated listings in recent times, with some predicating an IPO (Initial Public Offering) that would end up valuing Facebook at up to $100 billion. As the world’s largest social network, with 400 million people accessing the site each and every day, Facebook has become an integral part of a tremendous number of people’s lives. -
- Brand
- 20th Dec 2011
- Comment
Hi, my name is Andrew, and one of the most interesting aspects of digital marketing I found this year was the continued growth and importance of mobile devices when considering developing online campaigns. Looking at the market, more smartphones are now sold than PC’s worldwide, which is an indication of how important mobile devices are going to be over the coming years. Also, in a recent study by Google, over 50% of people now using the Internet online started their browsing experience through a search engine. So in essence, mobile devices are continuing to play an important role in the industry and will change your business over the coming years.
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- Analytics
- 19th Dec 2011
- Comment
Optimising Your Site for iPads and Tablets
One of my favourite gadgets is my iPad, I love working on it or generally just surfing the web. Unfortunately one of the gripes I have about using it is the seemingly endless number of sites out there that are poorly optimised for tablets. -
- SEO
- 11th Nov 2011
- Comment
Why Mobile Should be Part of Your Online Strategy
The use of the mobile web is growing with smartphone penetration in the United Kingdom now reaching near enough 30%. In short, the mobile web is growing fast and is set to change not only the way users consumer media, but also the way business market themselves online.For example, according to Mobile Shopping Framework Whitepaper by Yahoo! some 86% of mobile internet users polled in the United States browse the mobile web whilst watching television. This represents a fundamental shift away from both how users browse online and how business will need to market themselves.
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- Paid Search
- 17th Oct 2011
- Comment
Google Display Network Explained
The Google Display Network (GDN) allows you to place targeted display ads on a variety of sites next to related content. This can help expand the reach of your online advertising as it targets potential customers who are not actively searching for what you are offering.According to Google, the GND reaches 80% of global internet users meaning that by advertising via this platform you can reach a huge number of people you might not reach through conventional search ads.
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- Social Media
- 28th Sep 2011
- Comment
Video Guide: Social Media Explained
Hi. My name is Andrew, and I’m a digital marketing executive at Koozai. Today’s video is about social media, what is it and how can you use it for your business.
First off, what is social media? Well, it can be broadly grouped into a couple of categories. First off, collaborative projects. These include sites, such as Wikipedia, where people come together to maintain and build content and basically distribute it amongst each other.
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- News
- 5th Sep 2011
- Comment
My Thoughts From Think Visibilty 6
This weekend I was lucky enough to attend the sixth ThinkVisibilty conference in Leeds. After making my way to the pre-party on Friday, sponsored by ourselves, I attended the conference on the Saturday and had a great time meeting new people in the industry and finding out a tonne of new things.Find below some of what I took from the conference and a summary of the talks I attended. Find out more about this year’s event on on my college Tara’s blog post on the event.
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- Social Media
- 12th Aug 2011
- 2 Comments
Optimising Your Site for Social Media
The benefits and opportunities of marketing a site via the numerous social media platforms out there are endless, helping to cost effectively open your site up to an often untapped market. Key to getting your content out there and shared is optimising your site for social media, that is ensuring your site is structured in such a way that you encourage people to share your content amongst their various networks.In light of this, here are some things you might want to consider when optimising your site for social media.
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- Social Media
- 5th Aug 2011
- 1 Comment
Tools To Save Time Marketing Via Twitter
Tweeting regularly about relevant content is one of the key aspects of any social marketing campaign. However it can be time consuming and often difficult to schedule time in to write and send out the tweets. In light of this, I thought I highlight some of the top Twitter tools to schedule your tweets and help save you time. -
- Social Media
- 29th Jul 2011
- Comment
How to Build an Authoritative Twitter Profile
Hi, my name’s Andrew Tonks, and I’m a search specialist at Koozai. Today’s video is in response to a question posted on our Facebook page by Bryn Jones asking why should businesses use Twitter. Well, whilst a Twitter profile can be a great source of referral traffic, it can also be used to help improve rankings in search engines. The idea behind this is that search engines deem certain profiles more authoritative than others with a reputation being passed on via tweets.
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