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For most people involved in the search engine marketing industry, it is apparent who dominates pay per click – Google. With it attracting the largest volume of searches in most markets around the world, Google is the go-to search engine for most business looking to effectively drive visits and revenue via paid search results.
Now of course I appreciate that this is an incredibly sweeping statement, I for one have great working relationships with a number of developers, but then again I have some extremely difficult ones too …
Generating quality organic traffic via search engines like Google is one of the most cost effective ways to effectively market your website and business online. However carrying out an effective SEO campaign can be costly and extremely time consuming; in the wrong hands, it can also be a complete waste of your time and money.
One of the most effective ways that you can increase the performance of your AdWords account is by helping to improve the quality score of the keywords you’re targeting. As quality score can have an impact on impressions, average cost per click, and average ad position, spending time in helping to increase the quality score of the keywords you’re targeting will have a lasting impact on your account. Hi, I’m Andrew, and today I’m going to be talking to you about strategies that you can use to help improve quality score.
One of most effective ways to increase the performance of an AdWords account is to improve the quality score of the keywords on which you are bidding. As quality score has an effect on impressions, average ad position and cost-per-click, investing time looking at your quality scores and improving them can have long term consequences on your AdWords account.
For most dentists, local GPs and other healthcare specialists, the rise of the internet has given them an easy means with which to grow their client bases. If you have a well optimised website focused on the keywords people are looking for relating to your business, then chances are people will be able to find you.
When I take on a new client, it’s common to see a number of key pages missing from their site. The pages missing are those that are considered to be key for any successful SEO or PPC campaign.
Establishing an online business can be both an extremely profitable and rewarding endeavour. It can often give you the freedom to work for yourself, a reduced cost to entry and can also be far more profitable than running a physical business, thanks largely to reduced overheads and a far larger reach.
It seems nearly every day I read something new about the growing importance mobile search is beginning to play within our industry. With significantly higher click-through rates and reduced cost-per-clicks, targeting users on mobile devices via AdWords can be highly profitable if done correctly and is set to become an ever more important aspect of pay-per-click advertising.
If you’re running PPC activity via AdWords directed at desktop, mobiles and tablets all from the same campaigns I would recommend a quick review of how your account is performing by viewing the account over its entirety and segmenting the data by device.