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Alec Sharratt

Alec Sharratt

Alec Sharratt will be writing about his passion; the technical aspects of search. Well experienced within the IT industry, Alec has bags of knowledge on everything technical from simple spreadsheets that will save you hours right up to news and tips to make search that little bit easier.

Blog Posts, Videos and More

  • Alec Sharratt
    How Long Before I Get Results From My SEO Campaign?

    QuestionIt’s the kind of question that comes up time and time again, so I felt it was time to address the issue in a blog post. Clearly the answer will vary hugely between clients, campaigns, and industries to mention a few variables.

    In order to set your client’s expectations and to avoid shooting yourself in the foot, it is well worth over estimating a little. SEO white hat techniques are a long game strategy and anyone who promises or says they can deliver results within a few days or a couple of weeks are usually either lying or using black hat tactics to manipulate you into the SERPs.

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  • Alec Sharratt
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    In order to understand the difference between these two types of SEO techniques first we should understand a little bit about Google. Google have built their multi-billion dollar, transnational corporation on the foundations of ‘Search’. It is relevance that drives Search, by being more relevant to the searcher than the competition Google rose to the top of the pile many years ago.
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  • Alec Sharratt
    How to Spot a Bad SEO Company

    If you own a website then in all likelihood you will suffer from the never-ending torrent of emails from SEO consultants and companies looking to snare you as a client. Emails can vary from sincere sounding to completely spammy, but there are a few hallmarks and tests which you can do to establish whether the person contacting you is genuine.

    I actually view this as a kind of sport or hobby and personally enjoy the ones that make huge claims or tick the “beware, potential scam” boxes. In much the same way that I enjoy arguing with Jehovah’s Witnesses or Creationists when they have the misfortune of knocking my door! The below is a screenshot of the comments left through the contact form of a client site:

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  • Alec Sharratt
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    Hello, my name’s Alec. I’m a search specialist here at Koozai, and today I’m going to be walking you through a few basic SEO on page elements.

    As you can see from the diagram behind me, I’ve a basic web page that contains all of the on page elements that you’d expect to see or could see on a web page. I’m going to walk you through what these are, how to use them, a few dos and don’ts and the relevancy of this to optimising your website.
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  • Alec Sharratt
    An SEO Scam Uncovered in 2011

    Online ScamsIt all started innocuously enough last week when a colleague, Anna George, was contacted by a client whose AdWords account she manages. Read More

  • Alec Sharratt

    Note that the title does not say “the best hosting server” but “the right hosting server”, this is because like all technology they are tools, and you use the right tool for the right job.

    There are many different platforms and technologies upon which you can host your website, what one you use will depend on a number of factors detailed below. I will explain the benefits and disadvantages of each system and offer some advice on choosing the right hosting server for your website.

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  • Alec Sharratt

    Having worked in IT for many years I invariably ended up seeing the classic user who had a modicum of knowledge about computers and, using this, have destroyed their PC. The problem, I think, comes from the fact that your average PC user will generally harbour enough fear to stick to what they know and just use the applications.

    Someone with a little knowledge will try to make the PC faster or attempt to fix a problem when it occurs. Often their knowledge came from fixing something before on a PC, however not all problems are the same even if they look that way on first inspection.

    I have also seen this type of “basic knowledge” scenario occurring more and more in the world of SEO. Increasingly, I am seeing websites or meeting people who have decided to save some money and do the SEO work themselves. I can understand this mentality, I love learning new skills and when faced with a problem I like to think I can overcome it using my own resources. Indeed this is how I got started in SEO.

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