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Alec Sharratt
Alec Sharratt will be writing about his passion; the technical aspects of search. Well experienced within the IT industry, Alec has bags of knowledge on everything technical from simple spreadsheets that will save you hours right up to news and tips to make search that little bit easier.
Blog Posts, Videos and More
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- Analytics
- 18th Nov 2011
- Comment
The Importance of Conversion Rate Optimisation
What is Conversion Rate Optimisation?Conversion Rate Optimisation (CRO) is the process of improving the ratio of conversions to traffic on a website. For example if your website is receiving 1,000 visitors per month and 10 of them buy your product, you have a conversion rate of 1%. Using CRO, one would look to steadily improve the conversion rate, without specifically looking to develop inbound traffic.
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- SEO
- 15th Nov 2011
- 3 Comments
How to Promote Your Music Online
So you have formed a band, written some tunes, played a few small venues and acquired a handful of die-hard fans. Now what? You want to push it to the next level and start earning some money from all this gigging and writing.So How Do You Promote Your Music Online? Online marketing seems to be the way forwards but it’s a minefield of do’s and don’ts and you what results quickly!
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- Paid Search
- 21st Oct 2011
- 3 Comments
Save Money on AdWords: A Guide to Match Types
Today I’m going to be talking to you a little bit about keyword match types in AdWords. We’ve made this video to stop common mistakes that we see on almost every type of campaign. One of the biggest mistakes that people make is the misuse of match types in AdWords.
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- Paid Search
- 3rd Oct 2011
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Keywords, Match Types and Triangulation for AdWords
One of the most common mistakes I see in an AdWords campaign setup by your average guy is the misuse of keyword match types. Google seem to make the process of building a campaign very easy for an average small business owner looking to buy some digital advertising space on the Google high street. It is pretty obvious why it is made this easy in my opinion; it makes Google a lot of money. -
- SEO
- 30th Sep 2011
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A Review of Advanced Web Rankings (AWR) 8.0
Having the ability to accurately track your website’s keyword rankings within Google and other search engines is an intrinsic part of any good SEO campaign. Not only does this provide you with indicators of where you need to spend your time and on what keywords, but it provides transparency to the client. However, monitoring rankings manually is both tedious and time consuming, so a tool is needed to do this for you. -
- SEO
- 8th Sep 2011
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Competitor analysis has been intrinsic the process of business development for many years. Stretching back to when Henry Ford first created the production line for his model T, Japanese companies such as Toyota would come to look at how this process worked in order to recreate it. More than simply recreating production lines, they actually improved it creating concepts and methodologies such as the “Just in Time” principle, which saved both money and storage space.Today in the digital renaissance competitor analysis is still just as valuable as it always has been, and in SEO the process is invaluable.
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- Analytics
- 22nd Aug 2011
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Google Analytics and Reporting on Real Data
Google Analytics is a powerful tool that everyone in search should be using. Being a powerful tool it comes with a lot options which if you are new to Analytics can be overwhelming. The temptation is to focus on top level statistics like total traffic or search engine traffic but this does not necessarily reflect the trends of your website’s visitors or the success of the site.
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- Social Media
- 10th Aug 2011
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How to Engage with Social Media Properly
Social Media wasn’t something that ever massively appealed to me or came easily as a skill. I was one of the last of my friend group to have a MySpace page and almost as soon as I made it everyone moved to Facebook!Now I have a Facebook page but for years the only updates on it were as old as the account. It lingered in the background of my mind slowly but surely collecting unread messages from people who actually have my phone number. With every message that cumulated in my inbox my interest plunged a little closer to total apathy.
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- SEO
- 10th Aug 2011
- Comment
Hello. My name is Alec Sharratt. I work for Koozai as a Digital Marketing Executive. Today I’m going to be answering the question, “What is Google?” This is a search term we’ve found to be quite common. So we thought we’d give you some insight into who they are, what they do, and then where they come from.
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- Social Media
- 3rd Aug 2011
- 2 Comments
I started writing a blog post a few weeks back entitled “so why would I sign up to Google+”, but with limited time to finish it and other pressing matters I cut the rant short. Now it’s come around to blog writing time again and I did for a moment consider finishing it. However since then I think my views have changed slightly as has the question. -
- SEO
- 29th Jul 2011
- Comment
The latest stats from Chitika show that Bing is heavily reliant on people not changing the default settings in IE (Internet Explorer). As IE automatically has Bing set as the default search engine and many people do not either know how to change this or simply do not bother, IE users account for almost 75% of Bing users.So despite a huge marketing push of hundreds of millions of dollars by Microsoft and a growing market share, it would appear that much of this success can be attributed to default settings.