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Alec Sharratt

Alec Sharratt

Alec Sharratt will be writing about his passion; the technical aspects of search. Well experienced within the IT industry, Alec has bags of knowledge on everything technical from simple spreadsheets that will save you hours right up to news and tips to make search that little bit easier.

Blog Posts, Videos and More

  • Alec Sharratt
    Why I Occasionally Hate Google

    Google ScreenThis isn’t going to be a rant about how my rankings have dropped since an algorithm update or a rant about Google are shifting goal posts… No, to be honest I haven’t been negatively affected by Google in this way. Nonetheless, this is still a rant, but one with a little more merit than just simply moaning about poor results.

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  • Alec Sharratt
    How To Search – Using Search Operators

    This may seem obvious, but I can’t stress enough how knowing the basics, which not many people know, can help hugely in refining your searches.

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  • Alec Sharratt
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    I would like you to picture this for me. You’ve got an existing website and you’ve got a new website in development. It’s on a test server or a development server, something of that sort, and you’ve probably paid quite a bit of money to have that done. The single most important thing that you can do at this point, once the new site is ready to be uploaded, is to have a migration strategy in place.
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  • Alec Sharratt
    Is Good SEO Simply Good Website Design?

    WWW.I was recently at a party offering some SEO advice to a friend when someone who I didn’t know and who evidently hadn’t been listening to the entire conversation interjected: as it transpires he is a web developer and he said to my friend “SEO is simply good website design”. It was at roughly this point when some friction began to arise between us and a thus ensued a defensive and rather pointed diatribe from myself about how he was wrong!

    This is to me a myth and one created by web developers in all likelihood to charge people more money for an “SEO friendly website”. As it happens I do actually design and build websites and this is primarily how I segwayed into SEO. In most cases that I have seen “SEO friendly” means that it has a robots.txt file and a sitemap if you are lucky.

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  • Alec Sharratt
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    Conversion rate optimisation is the topic of today’s video. To start with the most basic aspect of this all: What is a conversion? Well, a conversion is simply an action that you would like someone to take when they are on your website. Now this could be filling out a form. It could be buying a product or subscribing to a newsletter. It could even be the increase of the average time they spend on page. It is, in essence, an action that you want someone to take when they’re on your website.
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  • Alec Sharratt
    SEO, Black Hat, Google, and Ethics…

    EthicsI have personally witnessed debates at conferences and among SEO’s at various gatherings on the topic of ethics and either SEO or Black Hat tactics; as well as seeing posts about it on numerous websites…

    So I have dug deep into my pockets and pulled forth my 2 cents and personal views, in the vein hope that this will end the debate!

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  • Alec Sharratt
    Advanced Link Building Strategies

    Complex Link Wheel - smallI have covered link building in previous blog posts but this one aims to provide you with some more Advanced Link Building Strategies. These strategies will expand upon previously mentioned methods of attaining links as well as postulating entirely new mechanisms for delivering the much wanted link juice to your website.

    What separates these strategies from other more basic techniques is primarily the planning or preliminary work involved. Most of these methods are more suited to larger websites in more competitive industries rather than say local businesses competing within a small geographical area.

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  • Alec Sharratt
    SEO For Local Businesses

    SEO for local businessesSEO is often discussed with reference to large companies, corporations and businesses competing nationally or even globally. But SEO should be affordable, available, effective and useful for everyone competing online. This post will offer some SEO advice and strategies for local businesses.

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  • Alec Sharratt
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    Hello. I’m Alec Sharratt. I am a digital marketing executive here at Koozai, and today I am going to be talking a little bit about the updates we’ve seen in Google Webmaster Tools over the course of 2011.

    The four major updates I’m going to focus on are parameter handling, linking to Analytics, +1 integration, and instant previews. These are all reflections of what have actually happened in search as well.
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