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Alec Sharratt
Alec Sharratt will be writing about his passion; the technical aspects of search. Well experienced within the IT industry, Alec has bags of knowledge on everything technical from simple spreadsheets that will save you hours right up to news and tips to make search that little bit easier.
Blog Posts, Videos and More
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- Paid Search
- 5th Nov 2012
- Comment
How to Understand the ROI of Paid Search
Traditional marketing and PR has historically had great difficulty proving ROI (Return On Investment) and in many cases ROI has simply been unknowable. One of the strongest aspects of online marketing is the ability to prove ROI and nowhere else is this done with as much ease and clarity as with PPC. -
- Paid Search
- 3rd Oct 2012
- Comment
Ecommerce SEO And PPC For The Finance Industry
Hi. If you work within the SEO or PPC industry, then you’re probably familiar with working to strict deadlines or meeting constraining time frames. This is all the more important in more competitive industries. This video will discuss some tips for how to maximise your time and your efforts, specifically within the finance and insurance sectors. I’m going to cover both SEO and PPC and a few tips for each. Now, it’s probably obvious to state that everything you do in SEO and PPC will have some positive effect if it’s done properly, but I’m really just going to focus on a few things that are either specific to or particularly good for the finance and insurance sectors.
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- SEO
- 1st Oct 2012
- Comment
SEO and PPC for Insurance Companies
The insurance industry is hugely competitive. Whether it is phone insurance, medical insurance or car insurance, there are plenty of companies out there going for gold in Google. When an industry becomes as competitive as this, getting noticed tends to cost more, whether you do SEO or PPC. However, it isn’t necessarily the amount that you spend, but the way in your resources are invested. -
- SEO
- 12th Sep 2012
- Comment
How To Perform a Technical Website Audit
Hello. As most of you are probably aware of the basic on page SEO elements that you can look at when optimising a website, today’s video is going to cover a little bit more detail in regards to performing a technical website audit. A technical website audit is still a very important aspect of an SEO audit of a site, but this video is going to go into a little bit more detail than I’ve previously gone into with regards to looking at the on page elements for SEO.
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- Paid Search
- 4th Sep 2012
- 4 Comments
What are the most common errors we see with PPC accounts? Having worked in the Online Marketing game for a few years now, I have seen many attempts at setting up an AdWords account at home. While there are some things that pop up occasionally, there are other errors that I see time and time again. -
- SEO
- 31st Aug 2012
- 1 Comment
Online Marketing for a Start Up
How small businesses can do online marketing on a small budget…Online marketing should be for everyone and even if you can’t afford to outsource to a large agency there are still ways of making online marketing affordable for small business.
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- Brand
- 24th Jul 2012
- 1 Comment
Many of you will have heard or seen the recent news story about the 9 year old Scottish girl, Martha Payne, who had her very successful blog banned by her school and local council. This is such a perfect example of how not to deal with online criticism it needs a mention. The fact that this school were deliberately thwarting an entrepreneurial 9 year old whose efforts were raising thousands of pounds for charity was compounded by the other salient fact that they were doing so in order to silence a critic. -
- Social Media
- 11th Jul 2012
- Comment
The Six Principles Of A Great Social Media Engagement Strategy
Hello. Many of you will have heard or read the story about the 9-year-old school Scottish girl, Martha Payne, recently who created a blog about her school dinners where she reviewed them and other kids sent in pictures of their school dinners for review as well. This is really a classic example of social media engagement and drives to the crux of this video blog post, which is about how to do social media engagement and also how to avoid the bad aspects of social media engagement.
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- SEO
- 4th Jun 2012
- 1 Comment
Mathematics and Online Marketing
Mathematics as defined by Wikipedia is “the study of quantity, structure, space, and change. Mathematicians seek out patterns and formulate new conjectures. Mathematicians resolve the truth or falsity of conjectures by mathematical proof.” -
- SEO
- 30th May 2012
- 6 Comments
Has SEO Really Changed That Much?
The news has been rife recently with a litany of personal opinion fringing on the outskirts of actual facts concerning the Penguin update. Before this, the ‘guessing game’ concerned the latest patch to the Panda update. In fact, whenever a tweak or change to the algorithm occurs, a huge portion of the SEO industry sets about attempting to redefine SEO in their latest blog post. -
- Analytics
- 14th May 2012
- 1 Comment
Data is the sole method through which one can make any assessment as to the success of an SEO campaign. The kind of in depth data analysis facilitated by Google Analytics and other tools is one of the core components that differentiate digital marketing from offline marketing and TV advertising. It is also both intrinsic to the success of a campaign and the strongest selling point for any honest agency.