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Alec Sharratt

Alec Sharratt

Alec Sharratt will be writing about his passion; the technical aspects of search. Well experienced within the IT industry, Alec has bags of knowledge on everything technical from simple spreadsheets that will save you hours right up to news and tips to make search that little bit easier.

Blog Posts, Videos and More

  • Alec Sharratt
    SEO and PPC for Insurance Companies

    Insurance The insurance industry is hugely competitive. Whether it is phone insurance, medical insurance or car insurance, there are plenty of companies out there going for gold in Google. When an industry becomes as competitive as this, getting noticed tends to cost more, whether you do SEO or PPC. However, it isn’t necessarily the amount that you spend, but the way in your resources are invested.

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  • Alec Sharratt
    Video Still

    Hello. As most of you are probably aware of the basic on page SEO elements that you can look at when optimising a website, today’s video is going to cover a little bit more detail in regards to performing a technical website audit. A technical website audit is still a very important aspect of an SEO audit of a site, but this video is going to go into a little bit more detail than I’ve previously gone into with regards to looking at the on page elements for SEO.
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  • Alec Sharratt
    Online Marketing for a Start Up

    NotesHow small businesses can do online marketing on a small budget…

    Online marketing should be for everyone and even if you can’t afford to outsource to a large agency there are still ways of making online marketing affordable for small business.

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  • Alec Sharratt
    Handling Online Criticism

    HowMany of you will have heard or seen the recent news story about the 9 year old Scottish girl, Martha Payne, who had her very successful blog banned by her school and local council. This is such a perfect example of how not to deal with online criticism it needs a mention. The fact that this school were deliberately thwarting an entrepreneurial 9 year old whose efforts were raising thousands of pounds for charity was compounded by the other salient fact that they were doing so in order to silence a critic.

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  • Alec Sharratt
    Mathematics and Online Marketing

    LearningMathematics as defined by Wikipedia is “the study of quantity, structure, space, and change. Mathematicians seek out patterns and formulate new conjectures. Mathematicians resolve the truth or falsity of conjectures by mathematical proof.”

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  • Alec Sharratt
    Has SEO Really Changed That Much?

    EvolutionThe news has been rife recently with a litany of personal opinion fringing on the outskirts of actual facts concerning the Penguin update. Before this, the ‘guessing game’ concerned the latest patch to the Panda update. In fact, whenever a tweak or change to the algorithm occurs, a huge portion of the SEO industry sets about attempting to redefine SEO in their latest blog post.

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  • Alec Sharratt
    Understanding Your SEO Data

    Green textData is the sole method through which one can make any assessment as to the success of an SEO campaign. The kind of in depth data analysis facilitated by Google Analytics and other tools is one of the core components that differentiate digital marketing from offline marketing and TV advertising. It is also both intrinsic to the success of a campaign and the strongest selling point for any honest agency.

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