Today I had the pleasure of speaking at the first ever Hero Conf in London. This is an event that has been running in the US for years but has only just headed over the waters to the UK. It has been a great event and one of the only events in the UK that […]
Following the success of our previous Digital Marketing Clinic we are very excited to announce that we will be holding a second one on Friday 20th November. The event will be held at The Solent Hotel near Southampton.
Earlier this year, we did a survey to 1,000 UK retailers to find out how effective Google Shopping campaigns have been for them. The results highlighted that businesses still have a way to go to make their campaigns fully worthwhile. All the results can be found here.
Going back a few years, Google Shopping (known then as Google Base) was a free to use platform for businesses to upload their product feed to gain free traffic via the Shopping area of the search results. In 2012, Google Shopping as a paid platform for advertisers was launched giving eCommerce retailers a channel to […]
We are so excited to announce that we have been shortlisted for two awards at the 2015 UK Agency Awards. The two categories are Best New Business Culture and Best Agency Blog.
We are delighted to be shortlisted for The Best New Business Culture Award at The UK Agency Awards, and we wanted to share with you why we believe we have been selected.
Today, I had the pleasure of speaking at On The Edge Retail in London. When I was putting together my presentation idea, I wanted to keep it relevant for the retail industry, which is what led me to talk about Google Shopping.
Last year in 2013, over 85% of Google’s revenue came from their AdWords platform. When you consider that their total advertising revenue for that year surpassed $50 billion, that is a very significant figure. What this tells us is that paid advertising isn’t going away any time soon. Platforms such as Google AdWords are going to […]
The travel industry makes up a large percentage of Google’s revenue. Based on a report published back in 2011, travel and tourism is the third highest spending industry when it comes to AdWords. I doubt this has changed a great deal since then.
Koozai’s Content Marketing Manager, James Perrin, will be speaking at next month’s Content Marketing Show. The event will take place on 5th November 2014 at the Brighton Dome. It’s the first time the event will be hosted outside the capital thanks to soaring interest in this increasingly popular discipline.
Today, I had the opportunity to speak at the Biddable World conference in London, an event dedicated to paid marketing. My talk was all about remarketing using Google AdWords and Google Analytics and how you should be using it to get more conversions from your paid search campaign.
Google AdWords and Google Analytics offer a wealth of reporting to help you get the most out of your PPC campaigns, but I am always surprised by the number of reports that don’t always get used.