Today, I had the pleasure of speaking at On The Edge Retail in London. When I was putting together my presentation idea, I wanted to keep it relevant for the retail industry, which is what led me to talk about Google Shopping.
Last year in 2013, over 85% of Google’s revenue came from their AdWords platform. When you consider that their total advertising revenue for that year surpassed $50 billion, that is a very significant figure. What this tells us is that paid advertising isn’t going away any time soon. Platforms such as Google AdWords are going to […]
The travel industry makes up a large percentage of Google’s revenue. Based on a report published back in 2011, travel and tourism is the third highest spending industry when it comes to AdWords. I doubt this has changed a great deal since then.
Koozai’s Content Marketing Manager, James Perrin, will be speaking at next month’s Content Marketing Show. The event will take place on 5th November 2014 at the Brighton Dome. It’s the first time the event will be hosted outside the capital thanks to soaring interest in this increasingly popular discipline.
Today, I had the opportunity to speak at the Biddable World conference in London, an event dedicated to paid marketing. My talk was all about remarketing using Google AdWords and Google Analytics and how you should be using it to get more conversions from your paid search campaign.
Google AdWords and Google Analytics offer a wealth of reporting to help you get the most out of your PPC campaigns, but I am always surprised by the number of reports that don’t always get used.
Today I gave a presentation on Paid Search Reporting and Analytics. This post covers everything that I spoke about including links to Custom Reports, Analytics Dashboards and Whitepapers.
Today the team at Koozai are taking part in an event to raise money for the CDH UK Research Fund, to raise awareness of CDH and to encourage people to recognise CDH Awareness Day. CDH Awareness Day is taking place around the UK today (28th June 2013). Read on to find out more about CDH […]
Here at Koozai HQ, we’re are over the moon to announce that we’ve been shortlisted for an award at the 2013 European Search Awards. We’ll be competing against four other agencies for the chance to win the Best Local SEO Campaign category at the prestigious awards ceremony being held in Barcelona.
Today, was the first BrightonSEO of 2013 and half the Koozai team were there to support one of the biggest search marketing conferences in the UK. This year, BrightonSEO was run over three separate tracks meaning that attendees get the opportunity to choose between 38 sessions and 42 speakers… what a choice!
Over the past few years I have interviewed a lot of individuals for digital marketing related roles including SEO, PPC, Social, Analytics and Content. A lot of the time, interviews run pretty smoothly and you get an idea of how the interview is going to pan out right from the very start. However, there have […]
This afternoon, I had the pleasure of presenting at SES London, one of the largest conferences that travels around the world. When looking at the session ‘Winning PPC Tactics’, it got me thinking about what I could present.