To get content in front of the right audience you can sometimes get help from paid promotion. Paid content promotion can come in many forms including social media, remarketing and native advertising. Whilst the main purpose of paid promotion is to increase traffic and conversions, have you ever asked if it can impact organic search […]
To earn search engine rankings (Google Love) you need to provide users with a good ‘post click’ experience. A good user experience can be communicated to Google through quality bounce rate and the amount of time a user spends on your site. This post will look at user experience and how improving your bounce rate […]
In the competitive world of AdWords, Content Marketing can be Pay Per Click’s greatest ali. Why? There are three main reasons. This blog post will look at how slick content can save you money and boost AdWords conversions.
Today I am speaking at the On The Edge conference in London on the subject of Page One Domination. This post contains my slides and a summary of the presentation for that that were unable to attend.
Real time marketing is the latest craze to hit the digital world. Brands are jumping on current events as they unfold while reaping the rewards of interacting with their target audience. Tube strikes, Oscar selfies and football transfers have all been successfully exploited by brands ready to market in the moment. So what are the best […]
When Google launched AdWords Enhanced Campaigns they gave us a range of new ways to target users by device, time and location. In fact, their new targeting features place less emphasis on the keyword and more focus on the audience.
After a superb first day of talks its time for the next instalment of SES 2014. Day two is set to be a cracker packed with great speakers and hot topics. We’ll be recapping each of the sessions as they finish so be sure to check back throughout the day.
Although they may seem like mortal enemies SEO and PPC can actually complement each other in many ways. For example those working on SEO can use AdWords to gain valuable keyword data, whilst those with PPC can use SEO traffic to build up credible remarketing lists. And that’s just for starters.
Imagine a world without links and a web without link bulding. It’s a scary concept but what if Google removed link value from their algorithm altogether? This blog post will explore the other ‘off page’ SEO factors (and some new factors) so you can be less reliant on links.
Top brands are constantly striving for a perfect page one when people search for them by name. This means no negative reviews or bad press and complete domination in the SERPs for brand related searches. But how can this be achieved?
2013 has seen a surge in the popularity of single page websites. More and more people are opting for a single page design with a parallax scrolling effect. Will this harm your site’s SEO? Can you still achieve premium rankings? How do you optimise a domain that only has one page?
Today I am speaking at the On the Edge conference in Birmingham on the subject of Future Proofing SEO. This post contains my slides and a summary of the presentation. 2013 has seen Google release fresh Panda and Penguin algorithm updates. These updates have shaken up the world of search and forced digital marketers to […]