$59,624,000,000. That’s the revenue generated by Google through advertising alone in 2014 and it’s that figure that makes the world’s biggest online companies work hard to find a way to tap into the search and online advertising market. Take a look at the biggest threats to Google’s dominance.
Search Engine Optimisation (SEO) is usually an afterthought once a website has been created. This is, however, a bit like implementing an advertising campaign before creating a marketing strategy.
Do you know the different types of penalties associated with onsite content? With so many potential issues arising from content, it’s worth looking at each type of penalty, be it algorithmic or manual. This post is designed to give you a better understand of how each type of content issue could affect your site’s rankings.
For some SMEs and local businesses, the idea of optimising a website to rank higher in Google’s SERPs might sound like witchcraft or something really dodgy – probably not helped by countless phone calls from salesmen offering the world and delivering anything but. They might also have heard of bad encounters from colleagues, friends, even […]
A new year, and a new version of Google’s AdWords Editor. Last month saw the search giant’s latest version of the ever-popular Editor, and they’ve made a few exciting changes. The new version of AdWords Editor is one of the most comprehensive changes to the program since the program was originally launched and is clearly […]
Pay per Click (PPC) advertising allows a company to be visible on almost any relevant search result in a very short space of time depending on the budget available. This means that you can establish a brand presence almost immediately with your target audience. But PPC can be used in a number of ways – […]
Search Engine Optimisation has evolved beyond recognition over the last decade with a crackdown on spam by the popular search engines and a shift in the way people are finding information through search. The outdated goals of counting backlinks and a focus on rankings are much less relevant metrics than before for SEO campaigns. So what’s […]
Hiring an SEO Agency can be a difficult task, with many conflicting opinions and agency’s offering guarantees and quick solutions. Consequently, we’ve decided to look at the ten most important questions to help you separate the good from the bad and find out if a particular SEO Agency is right for you.
Every organisation has limitations when it comes to developing marketing campaigns whether it’s because of a lack of resources, time, expertise or finance. Pay per Click (PPC) advertising is ideal for overcoming these limitations due to the amount of flexibility of the system which allows for immediate changes at any point. Whatever your limitations, find […]
Panda 4.0 has arrived. The update follows on the same theme of punishing websites with very little content, duplication or auto generated content. But what does actually mean to a business running an eCommerce website relying on search engines to supply them with customers and ultimately money?
Almost every business has started from a single location with local customers. With instant global access to a website, it’s easy to get carried away with creating a digital marketing strategy to attract everyone, however the developments in search have made targeting your local audience much more effective.
You may be aware of the growing need to allocate some of your marketing budget for a Pay per Click (PPC) campaign, but with every industry and business being unique, do you know how much to allocate for your campaign?