For many businesses, social media is a joyous playground of interactivity, rich with B2C communication and countless acquisition opportunities. However, hidden away in the dark, damp corners of social are the ‘boring’ brands; those businesses with such niche followings that they feel separated from the idea of a social media strategy. This needn’t be the […]
If you live in the UK, then today’s a very special day. After months of assiduous debates, media coverage, and political campaigns, election day is finally upon us. Even if you live outside of Britain, chances are you’ve been drawn into the fray due to the blanket coverage these politicians have been receiving. Here in […]
Writing blog posts is easy. Yeah I said it. Anyone can grab a keyboard and begin typing, and a couple of hundred words later they’d probably have an almost–legible piece of content. However, if it doesn’t have a catchy title, chances are no one’s even going to glance at it, let alone read through it. […]
In the last decade, comics have gone from a niche market to a global phenomenon. Two companies have been major players in driving this popularity, Marvel and DC. Home to the likes of Spider-Man and Batman, respectively; these giants of industry have used numerous Content Marketing techniques to push comics, and the culture surrounding comics, […]
Whether you currently manage a branded social account, or you just post to your personal profiles, staying on-top of the constant updates on social networks can be extremely difficult if you’re underprepared. Whilst it may be a challenge, utilising your social profiles outside of work hours can help boost your business and give your brand […]
“Holidays are coming, holidays are coming…” It’s official; Christmas is fast approaching and even if you’re not excited about the holidays just yet, the big brands have been preparing for this moment for months. The festive season is an incredibly important time for brands, both big and small, as are the many other holidays and international events […]
With All Hallows Eve just around the corner, it’s time to take a look at the campaigns that send shivers down our spines. I’ve scoured the web to find the creepiest, most shocking Digital Marketing campaigns, and presented them below. Read on if you dare!
In case you didn’t already know, Ecommerce and Content Marketing are a match made in heaven. Seriously – both sectors consistently employ new trends and technologies, and both have seen considerable growth over the last couple of years.
In a perfect world, social media should be the best investment your business has ever made, but the reality is that many brands are still unsure as to how to properly manage their social profiles. A good example is the financial sector; but whilst there are some brands struggling, there are others leading the way […]
You may have heard this term mentioned around your office, it’s becoming increasingly popular among both agencies and brands, but what does Native Advertising actually mean? And before you explore this marketing option, what do you need to know? Let’s take a look at the all-important questions.
With an average of 187.3 million blogs and 125,000 daily signups (Source: Tumblr), Tumblr is no longer just another blogging platform. Interest has piqued in the 7 year old social platform since it was acquired by Yahoo last year, but in reality brands have been enticed by this user friendly portal for some time now […]
Young users are supposedly flocking away from Facebook, Twitter’s shares have hit an all-time low and Google Plus has transformed into a zombie, so where on earth can people turn to get there fix of social updates? Check out these six social networks that you need to be using.