The success of any product or service comes down to a benefit that meets the needs of a customer and then achieving this at a larger scale. In spite of this, it’s all too common that although businesses know their product inside out, the opposite is true of people whose cash is needed to sustain that […]
A long-trusted servant of mine, Screaming Frog, had itself a little upgrade back in June. A number of changes were made but the standout features that caught my attention were the new ‘Custom Extraction’ and, OMG… GOOGLE ANALYTICS INTEGRATION!
Get in, pour coffee, log on, Tweet something glib then fire up Screaming Frog: that seems to be my routine of late. The reason Screaming Frog features is because it’s just sooooo useful. Now, no one tool can lay claim to being able to tick all the boxes for carrying out any SEO work so […]
With the impending update to Google’s algorithm looming large, site owners in the know face a race against time to minify like a dervish and look up what a viewport is. For many other site owners not in the know, this may pass them by, until they ask themselves why things have gone a bit […]
The justification of the carpet bombing approach no longer stacks up. Wastage is a very tangible thing now. Open rates and Click through Rates are now not the “wizzy” jargon that board level bods roll their eyes at. If you are a right minded marketer, constantly building your email list with your CRM, then multi-channel marketing is […]
Forget Google Analytics for a moment. Step back and think as Marketing Managers what it is that you want your website to tell you (as well as do brilliantly making you/the boss stacks of cash in the process).
Crazy Egg is an Analytics tool, it’s a CRO tool, it’s an SEO tool, it’s a PPC tool. As much as it has been said before of other tools, I really think this is the Swiss Army knife of Digital Marketing tools and more than just a heat map. We use Crazy Egg at Koozai […]
If there is one thing I’d urge you to do as a business using Google AdWords it would be to integrate Google Analytics into your Google AdWords campaigns and workflow. There is a whole heap of stuff from which you will benefit, and the upshot is that you and your business will increase the performance […]
If you’re investing time and money in Digital Marketing, then you need to know how your website is performing. Using an web analytics package like Google Analytics offers an off the shelf product that is free and easily installed. But we’ve no doubt your boss will want to know more about this package – as […]
A website should exist to serve a purpose. Gone are the days of having a site because, well everyone else has one so we may as well. A website should exist to feed a business leads, leads that convert to custom.
When is a fruit not a fruit? It struck me when sticking a hashtag on a tweet the other day – to some an Apple is a fruit second, and a gadget brand first. This is what great branding is all about! By leveraging your audience, you can create your own brand. Here’s what your business […]
Saturday saw close to 200 digital analysts converge on Pimlico, London all in the name of knowledge transfer. Measurecamp has gained a cult reputation amongst the digital marketing world for its small, informal unconference characteristics that set it apart from the other events in the digital marketing conference calendar.