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Sophie Howell

Our Digital Marketing Blog

Mobile PPC Optimisation

4th Aug 2015 Paid Search | No Comments

Mobile PPC Optimisation

Another year of mobile has come and gone, so if you haven’t done so already, it’s probably time to jump on the mobile PPC bandwagon. I’ve noticed many businesses neglecting mobile in their AdWords account, and a recent study by eConsultancy shows that 21% of companies currently do not have a mobile PPC strategy in place at all and 45% of companies do not have one in place but are working on it. Not only that, but since May, Google has confirmed that more searches are carried out on mobile than on desktop. If that doesn't convince you to look over your mobile PPC strategy, I don’t know what will! Read more

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