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Our Digital Marketing Blog
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- Social Media
- 22nd May 2013
- 2 Comments
How To Use YouTube For Direct Response Advertising
It’s Guest Post Time!Aaron Levy is our guest poster today who is looking at which advertising formats work best with YouTube, alongside the best metrics to track and an amazing new feature that hardly anyone knows about.
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- Brand
- 21st May 2013
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The Cambridge Satchel Company: The Social Object Master Class
Or How The Cambridge Satchel Company Succeeded In Spite Of (And With Some Help From) Google. Right now Google can play a massive part in small business success and failure, so to understand the role they play I thought I’d take a look at one recent success story and the role Google played and the extent the business helped themselves. -
- SEO
- 20th May 2013
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Seeing Double – How To Win The Second Screen Revolution
The way marketers catch our attention is changing. Technology has given us multiple devices with which we can communicate and interact with the internet and each other; this in turn has led to the world developing a second screen culture. So how can marketers take advantage of this trend? -
- Paid Search
- 17th May 2013
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Google PPC vs Paid Advertising on Other Listing Sites
In today’s Internet world there are many ways to improve your online presence and increase conversions. One of the most common ways is online advertising.With this in mind, let’s take a look at how Google’s PPC compares against other paid advertising options.
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- Paid Search
- 16th May 2013
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Remarketing with Google Analytics and AdWords at SMX London - May 2013
At London Search Marketing Expo (SMX) in May 2013 I took part in the ‘Ready, Aim, Fire… Then Retarget!’ session alongside Michael Benedek and Anders Hjorth. My talk focussed on what retargeting is, why it is beneficial and how to get started using Google AdWords and Analytics together. -
- News
- 16th May 2013
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Koozai shortlisted for an EU Search Award
Here at Koozai HQ, we’re are over the moon to announce that we’ve been shortlisted for an award at the 2013 European Search Awards.We’ll be competing against four other agencies for the chance to win the Best Local SEO Campaign category at the prestigious awards ceremony being held in Barcelona. Read more
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- Brand
- 16th May 2013
- 1 Comment
The Death of Corporate Brands and Personal Brands (SMX London 2013)
Social media has changed rapidly over the last five years. More and more brands have taken to social, the privacy of our information has drastically reduced and people are more willing to share information. This creates interesting problems and means ultimately the days of separating our “personal brands” from the businesses we work for is ending. So what does that mean for people and businesses? -
- News
- 15th May 2013
- 1 Comment
Over 240 Tips From Day One of #SMX London 2013
If you couldn’t make it to SMX London today, missed a session or just want a recap for all of the talks we’ve compiled our top tips from everything below. Myself and Anna Lewis attended all of the sessions so we hope you enjoy our write-up. You can also find slides from both our SMX talks on Koozai.com tomorrow. -
- SEO
- 15th May 2013
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78% of CMO's See Custom Content As The Future Of Marketing (Infographic)
It’s Guest Post Time!The above is just one of the great statistics in our guest Infographic this time from Demand Metric. It’s not just managers who love content either, in fact 70% of customers said they felt closer to a company as a result of content marketing
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- SEO
- 14th May 2013
- 2 Comments
Big List Of Google Webmaster Resources
Unless you’ve been living like its 2005, you should be aware that the first role of doing SEO is to make sure your website complies with Google’s Webmaster Guidelines. If it is not in line with these guidelines then you can expect to see some issues with its indexation and visibility in the Google search results. -
- SEO
- 13th May 2013
- 3 Comments
Essential 2013 SEO Health Check Guide
2012 was a year of change for the SEO industry and it already feels as though 2013 will be every bit as turbulent. It has never been more important to ensure your site’s SEO is healthy.This guide is intended as a comprehensive resource for carrying out a review of your site’s health and SEO performance. It is also designed to ensure that your site is not just healthy now, but will hold up against the promise of more Google algorithm updates and be protected against manual penalties. You can also download my free PDF checklist to use alongside your own SEO health review.
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